17 Ways

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

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Life is made of moments.

Last week was a special one for me.

I had the opportunity to present Sales Vibe Live to our national sales team in San Diego.

The presentation was based on the principles and ideas I write about in SALES VIBE.

We discussed ways to:

  • Prepare.
  • Engage.
  • Build Trust.
  • Organize.
  • Strategize.
  • Question.
  • Close.
  • Get Invited Back.

Over 60 people attended.

It was an awesome experience.

After the presentation, I received multiple requests for the list of books referenced in the talk.

Below is that list with a brief summary following each book.

Here are 17 WAYS to elevate your SALES & LIFE:

MINDSET

Meditations  by Marcus Aurelius. The most powerful man on earth writes notes to himself on how to be a better person .

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Robert Green. 

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it often.  It’s filled with killer questions.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Start by picking one.

A great book will lead you to the next one.

There is a Latin Proverb, “Liber Medicina Animi – A Book is the Soul’s Medicine.”

Take the next step.

Go…

#17Ways

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

 

 

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The Sweetest Thing

“Be the change you wish to see in the world.” – Mahatma Gandhi

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A woman in India had a son that ate way too much sugar.

No matter what she did or said, her son continued to eat sugar.

The mother was so upset that she decided to take her son on a trip to see his idol, Mahatma Gandhi, to ask for his help.

They traveled to see Gandhi.

They waited a day and half to get an audience with the leader.

When their turn came to speak, the mom walked up to Gandhi with her son at her side.

The women said, “Sir, my son eats too much sugar. It’s affecting his health, his teeth, his mood.  Every time he eats sugar I can see the change in him.  There is nothing I can do to stop him.  I am afraid that sugar will ruin his life.  Please tell him to stop eating sugar.”

Gandhi listened to the woman.

He looked at the boy, then paused.

Gandhi told the mother, “Go home and come back to me in two weeks time.”

The woman was perplexed.

She wondered why Gandhi did not tell her son to stop eating sugar.

The mom took the boy and traveled back home.

Two weeks later she returned, boy in hand.

The pair waited hours again for an audience.

When their time came, Gandhi motioned for them to come forward.

Gandhi looked directly at the boy and said, “Boy, stop eating sugar. It is not good for you.”

The boy nodded and promised he would not eat sugar any longer.

The mother was confused.

She turned to Gandhi and asked, “Dear Sir, Why didn’t you tell him that two weeks ago when I first brought him to see you?”

Gandhi smiled, “Mother, two weeks ago I was still eating sugar myself.”

CHANGE STARTS WITH YOU

Want something to CHANGE?

Change yourself first.

LEAD by example.

Live what you preach.

It’s the fastest way to build TRUST.

There is no better way to establish CREDIBILITY. 

Andy Warhol said, “They always say time changes things, but you actually have to change them yourself.” 

Start with you.

Earning TRUST and having CREDIBILITY with your colleagues and customers is kind of like winning the SUPER BOWL.

Its…

#TheSweetestThing

-Joe Ciccarone

http://www.SalesVibe.Net

 

JAB, JAB, JAB, HOOK

“The person that gives value first has the leverage.” – Gary Vaynerchuk

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What’s the worst professional advice you ever got?

In Tim Ferriss’ new book, Tribe of Mentors, Ferriss asks a series of questions to a group of elite athletes, super achievers, & billionaires.

Here’s one question that generated some fascinating dialogue:

“What are the bad recommendations you hear in your profession or area of expertise?”

This question brought me back to my first SALES job.

During our weekly sales meetings, my manager would walk around the meeting room and say phrases like “Work the close!” and “A.B.C. – Always Be Closing.”

It was like Alec Baldwin’s character “Blake” from Glengarry Glen Ross giving you a motivational talk each week.

SALES was all about CLOSING a deal.

Get the contract signed and move on.

Helping a customer succeed and establishing a long term relationship had little to do with the process.

For my money, “Always Be Closing.” is the worst professional advice I ever got.

EVERYONE IS IN SALES 

Like it or not, EVERYONE is in SALES.

We all have something to sell:

  • Our product to a customer.
  • Your kids on brushing their teeth.
  • Convincing your husband it’s time to remodel the kitchen.

If you really want to CLOSE THE DEAL, focus less on CLOSING and more on VALUE. 

LEAD WITH VALUE

Sales is all about providing VALUE.

It’s HELPING someone get the OUTCOMES they are searching for by using your idea, product or service.

Gary Vaynerchuk, internet entrepreneur & bestselling author, has an amazing philosophy on how to get people to decide in your favor.

It’s called JAB, JAB, JAB, HOOK.

GIVE TO GET

Think of the SALES process like a boxing match.

Each JAB is you providing HELP and VALUE to your customer.

The HOOK, which comes only after a series of jabsis your ask.  It’s what you are trying to get the other person to agree to.

Your JABS setup the HOOK.

The JABS increases the chances that your HOOK hits the target.

Just like a boxer has a GAME PLAN before entering the ring, each salesperson needs a plan before entering a customer’s office.

SALES PLAN

Before you ask a customer to do anything, HELP THEM three times.

Prove your VALUE. 

It’s not about “Always Be Closing.

It’s all about: “Always Be Helping.

It’s:

  • Give Value
  • Give Value
  • Give Value
  • Ask

The JAB, JAB, JAB, HOOK method delivers knockouts:

  • It ENGAGES customers.
  • It creates TRUST.
  • Establishes long term RELATIONSHIPS.

People are way more receptive to take action on new ideas with people they like, trust, and know have their best interests at heart.

This is not just a GAME PLAN for SALES.

It’s also a great philosophy for life.

#JabJabJabHook

-Joe Ciccarone

http://www.SalesVibe.net

 

 

Selling Is A State Of Mind

“The only difference between a rut and a grave is depth and distance.” ~ John Maxwell

 

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Salespeople are behind the eight ball from the very beginning of their career.

They have dug a hole and don’t even realize it.

Salespeople pride themselves on being professional, and society requires initials.

In today’s society, “professionals” are identified with initials behind their name: DDS, RN, NP, JD, MD, MPH, CPA, CMP, OD, DO and many more.

Virtually every person in a physician’s office is also loaded with initials credentialing their education, professional status and legitimacy to be called “a professional”.

Many of these people with initials in their name, are required to take continuing education courses each year, to maintain their stature or licensure as “professional”.

Not salespeople.

Many salespeople attend a 1-2 week long training course and may take a couple quizzes from the company hiring them, and manufacturing the product they are about to sell.

These salespeople may be among the highest paid people in a lawyer or physician’s office, with no requirement for CEC (continuing education credit).

Society may treat salespeople like a label.

They weren’t smart enough to get into medical, pharmacy, optometry, dental or law school.

Since they are not professionals, they settled for sales.

They are like a brother-in-law, who is unemployed or spends most of his time on the couch, claiming to be a professional.

“Professional” in the sales world is a state of mind – the customer’s mind.

Salespeople aim to be perceived and received as “professional” and yet society, doesn’t’ really recognize selling as professional.

Salespeople are already in a hole.

“Wanna be a Better Salesperson – be a better Person.” ~ Jim Trunick

Professional sales people have to be incredibly:

  • Trustworthy
  • Patient
  • Sensitive
  • Hard-working
  • Dedicated

A “professional” salesperson has to rise to the level of ‘professional’ expected in society.

We all know “professionals” who act unprofessionally.

In yesteryear, when professionals with higher education, knew more, it was everyone in society hanging on every word or action of intellectual professionals, to guide their lives.

Today knowledge is so prevalent, that all professionals are in the persuasion game.

All professionals are selling:

  • Teachers sell kids on the value of homework.
  • Parents sell kids on the value of spinach.
  • Brokers sell clients on value of stocks.
  • Physicians sell patients on compliance of medications.

That requires professional conduct even more that professional letters.

In fact, any professional of letters, asked to describe their biggest challenge, or what keeps them up at night, its not their knowledge or studies, they almost always lead with – “getting people to do what they expect”.

We all sell.

Those members of society believing initials somehow separate professionals from non-professionals, are misguided in the emotional intelligence that goes along with influence, persuasion, caring and engagement.

Care More Win More.

Selling is a State of Mind.

– Jim Trunick

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Author, The CORE of Leadership

https://jimtrunick.com/

Believe

“Do you believe in miracles?” – Al Michaels

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37 years later you can still feel it.

The air inside the building has a presence to it.

You can sense something REMARKABLE happened there.

As you enter Herb Brooks Arena in Lake Placid NY, you are greeted by 2 amazing images:

  • A 30 foot photo of the 1980 US Hockey Team diving on captain Mike Eruzione.
  • A banner hanging in the rafters that states, “Miracles Happen Here.”

Goose bumps…

ESPN ranked the 1980 US Hockey Team’s win over the Soviets as THE GREATEST sporting event of the 20th Century.

A group of rival college kids, under a drill instructor head coach, defeated the greatest hockey team ever assembled.

They went on to win the GOLD medal.

This MIRACLE was made possible by 1 thing:

Synergy.

This week we continue a series on the 7 Habits of Highly Effective People.

Habit # 6:  Synergize

Synergy is defined by the whole being greater than the sum of its parts.

Synergy means 1 +1 = 4.

Synergy is everyone following the same script.

The 1980 US Hockey Team may be one of the greatest examples of SYNERGY.

Most of the players on the US Olympic hockey team could NOT even have made the Soviet roster.

But together they found a way to defeat them on the world’s biggest stage.

The reason?

Synergy.

3 SYNERGY Lessons from the 1980 US Hockey Team:

  • Diversity is a force multiplier: Brooks selected players with different skillsets, back grounds, & perspectives. Great teams are created with diversity.
  • Trust: Synergy is built on trust.  You know the other person has your back.  You know they will be there when you need them.  No trust, no nothing.
  • Expect Adversity: Adversity is going to strike.  It’s not a matter of if, but when.  How you handle adversity determines who you become.

The 1980 US Hockey team SYNERGIZED their way into history.

Helen Keller wrote, “Alone we can do so little, together we can do so much.”

Believe In:

  • Yourself
  • Your teammates.
  • Your mission.

Synergize.

And watch the miracles unfold…

-Joe Ciccarone

www.SalesVibe.net

 

 

Chart Your Course 

“The ability to make that human connection is the key to personal and career success.” – Paul J. Meyer

What’s the first thing a physician does before they walk into an exam room?

They look at the chart.

It doesn’t matter how many times they have seen that patient.

They start at the chart.

Top sales people do the same thing.

One of the best tactics I’ve learned on how to connect is to create a personal “chart” on each customer.

This simple idea is devastatingly effective.

Your chart will help you generate killer dialogue with tough customers on subjects they care about.

You will build trust, expand your time and increase your access.

Consider this….

You already have your customer’s name, email & cell phone in your contacts (You did have the guts to ask for their cell phone, right???).

Now it’s time to complete your customer chart.

The more we call on a customer, the more information we uncover.

We need a system to capture this info that is instantly accessible.

Document the info you uncover in the notes section of your customer’s profile.

After a few conversations, your chart should look something like this:

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So how does this create access?

Picture this…

You are walk into your customer’s office.  They are sitting at their desk waiting for you.

Instead of trying to break the ice with an awkward comment about the weather,

  • “How about this crazy weather?”

You start with this:

  • “So how’s Zoey’s freshman year at Cornell going?”

Or you could ask,

  • “What did you think about that 4th down call vs. Ohio State?” 

Or,

  • “So what’s it like trying to eat Paleo during the holidays?”

Questions like these start emotionally engaging conversations.

They lower the customer’s defenses.

They expand your time.

The customer is more inclined to listen to your ideas.

Your job is to find opportunities to ask these type of questions.

When the customer is done speaking, transition into your OPENING…

“That is awesome.  Great to hear.  So the reason I stopped by today is…”.

Access is 90% of the game.

Access is created when hustle, value, & trust come together.

When it does, you can chart your own course.

– Joe