JAB, JAB, JAB, HOOK

“The person that gives value first has the leverage.” – Gary Vaynerchuk

jab2.jpg

What’s the worst professional advice you ever got?

In Tim Ferriss’ new book, Tribe of Mentors, Ferriss asks a series of questions to a group of elite athletes, super achievers, & billionaires.

Here’s one question that generated some fascinating dialogue:

“What are the bad recommendations you hear in your profession or area of expertise?”

This question brought me back to my first SALES job.

During our weekly sales meetings, my manager would walk around the meeting room and say phrases like “Work the close!” and “A.B.C. – Always Be Closing.”

It was like Alec Baldwin’s character “Blake” from Glengarry Glen Ross giving you a motivational talk each week.

SALES was all about CLOSING a deal.

Get the contract signed and move on.

Helping a customer succeed and establishing a long term relationship had little to do with the process.

For my money, “Always Be Closing.” is the worst professional advice I ever got.

EVERYONE IS IN SALES 

Like it or not, EVERYONE is in SALES.

We all have something to sell:

  • Our product to a customer.
  • Your kids on brushing their teeth.
  • Convincing your husband it’s time to remodel the kitchen.

If you really want to CLOSE THE DEAL, focus less on CLOSING and more on VALUE. 

LEAD WITH VALUE

Sales is all about providing VALUE.

It’s HELPING someone get the OUTCOMES they are searching for by using your idea, product or service.

Gary Vaynerchuk, internet entrepreneur & bestselling author, has an amazing philosophy on how to get people to decide in your favor.

It’s called JAB, JAB, JAB, HOOK.

GIVE TO GET

Think of the SALES process like a boxing match.

Each JAB is you providing HELP and VALUE to your customer.

The HOOK, which comes only after a series of jabsis your ask.  It’s what you are trying to get the other person to agree to.

Your JABS setup the HOOK.

The JABS increases the chances that your HOOK hits the target.

Just like a boxer has a GAME PLAN before entering the ring, each salesperson needs a plan before entering a customer’s office.

SALES PLAN

Before you ask a customer to do anything, HELP THEM three times.

Prove your VALUE. 

It’s not about “Always Be Closing.

It’s all about: “Always Be Helping.

It’s:

  • Give Value
  • Give Value
  • Give Value
  • Ask

The JAB, JAB, JAB, HOOK method delivers knockouts:

  • It ENGAGES customers.
  • It creates TRUST.
  • Establishes long term RELATIONSHIPS.

People are way more receptive to take action on new ideas with people they like, trust, and know have their best interests at heart.

This is not just a GAME PLAN for SALES.

It’s also a great philosophy for life.

#JabJabJabHook

-Joe Ciccarone

http://www.SalesVibe.net

 

 

Advertisements

Uncommon Gratitude

“Strength and growth come only through struggle and effort.” – Napoleon Hill

grat3.jpeg

Last week was a great reminder of all that we have to BE THANKFUL.

It’s EASY to GIVE THANKS for the good things:

  • Our families.
  • Good health.
  • Our freedom.

I just listened to a REMARKABLE podcast with Gary Vee and Tim Ferriss.

Ferriss was promoting his new book,  Tribe of Mentors.

Gary Vee asked Ferriss two of the most powerful questions I’ve heard in an interview:

  • What setback are you most grateful for? 

  • What failure propelled you the furthest?

Wow.

It makes you think…

When was the last time you were GRATEFUL for an OBSTACLE that knocked you down?

  • The injuries.
  • The setbacks.
  • The breakups.

These OBSTACLES, which seem horrible at the time are actually the fuel that make the good stuff possible.

Often the view at the top is fantastic, but GROWTH happens in the valley below.

It takes UNCOMMON GRATITUDE to appreciate setbacks.

If we want to BECOME MORE, we have to CONFRONT MORE.

We have to think every obstacle that comes our way was made especially for us.

The tests of life are not there to break us, but make us.

Tony Robbins says, “Life does not happen to you, it happens for you.”

Looking back, I can see where this has happened for me:

  • I got cut from my high school baseball team.  I was crushed. To fill my newfound free time, I started training martial arts.  I’m still training to this day.
  • After missing out on a promotion I really wanted, I decided it was time to PROMOTE MYSELF.  I hired a recruiter and landed a position with a growing company.  One of the best moves I ever made.
  • My knee blows out while training Jiu Jitsu.  What started off as scary, turned into an amazing journey that showed me a better way to EAT, TRAIN & LIVE.

UNCOMMON GRATITUDE is being thankful for all the tough times that make you better.

Gratitude is not an automatic response, especially for the tough times.

Being grateful for both the good and the bad transforms an AVERAGE life into a REMARKABLE journey.

What OBSTACLE made you better in the past?

What TOUGH CHALLENGE are you facing now?

Time to give thanks.

#UncommonGratitude

– Joe Ciccarone

http://www.SalesVibe.Net