Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

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It was July 9th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS. 

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

  • Low value meetings and conference calls.
  • Invitations to events with marginal friends that gobble up your time and money.
  • Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

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Break Away

“My only requirement for life is that I don’t get stuck in a rut.” – Malin Ackerman

Break Away

It was time for a break:

  • No blogging.
  • No city traffic.
  • No hustling 5 people out the door by 7am.

Time to reset.

Time to BREAK AWAY.

We had an opportunity to take a vacation.

I booked our family’s first flight together.

Traveling with 3 young kids is no joke.

But it was time to roll the dice.

Time to create some memories.

The anticipation of a BIG event is sometimes better than the event itself.

Not this time.

“Best week of my life.” – our 8 year old said on the plane ride home.

BIG words from a little one.

  • We snorkeled over coral reefs.
  • Hiked in a rainforest.
  • Kayaked to an island where one of our kids’ favorite movies was filmed.

All accomplished while keeping a non-stop 3 year old entertained.

This family vacation taught me 3 life lessons:

When you have an opportunity to create a memory, seize it.

Memories just don’t happen.

They must be created.

Family vacations take:

  • Time.
  • Energy.
  • Cash.

All 3 can easily be allocated elsewhere in your life.

A new car or dining room set will NOT create the memories that walk with you through the rest of your life.

Creating special moments with your family will.

Shared experiences bond people together.  

Hiking over a narrow bridge 100 feet above a valley (while carrying your chatty 3 year old) bonds a family together.

There’s a special closeness that forms when you experience uncommon situations together.

The more experiences shared, the closer the bond.

Sometimes you have to dive in head first.

There was a moment when I came face to face with a childhood fear.

I never fully conquered my phobia of swimming in the ocean.

Double that fear when snorkeling.

Watching Jaws a dozen times as a child probably did not help.

“You’re gonna need a bigger boat…”

I have no problem jumping on the jiu jitsu mat with a 25 year old looking to choke me unconscious.

But putting on snorkel gear has me focusing on my breathing.

This trip brought me face to face with a snorkel swim that checked every box on my phobia checklist.

Yikes…

It was time to PUNCH fear in the face.

My 8 year old son and I put on our snorkel gear.

We looked down over a coral reef.

And…

Dove in.

Getting caught in a rut is AVERAGE.

Diving into life head first feels REMARKABLE.

#BreakAway

– Joe Ciccarone

http://www.SalesVibe.Net

(This post was originally published April 2015 on http://www.JoeCiccarone.com)

Stay Calm

“Don’t worry about a thing, every little thing is gonna be alright.” – Bob Marley, Three Little Birds

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This week my local Starbucks went from Falling Leaves to Holiday cups faster than Psy’s music career.

Lowes has their fake Christmas trees displayed likes it’s December 23rd.

The HOLIDAY CHAOS has begun.

The end of the year brings more DEMANDS.

We have PRESSURE to:

  • CLOSE OUT projects.
  • Bring in SALES.
  • PLAN for the coming year.
  • VISIT Aunt Betty.

It’s enough to make a Buddhist monk reach for the Ativan.

How do we STAY CALM in the middle of chaos?

STAYING CALM is a skill set we all need to develop.

Calmness is a MINDSET that can be learned, practiced and refined.

STAYING CALM under pressure will improve all aspects of our lives.

HOW TO STAY CALM: 

PRIORITIZE

All the requests for our TIME and ATTENTION can not be met.

PRIORITIZING reduces anxiety and keeps us focused on what’s important.

Trying to make everyone happy is a recipe for failure.

Jim Collins wrote in Good To Great, “If you have more than 3 priorities, you don’t have any.”

It’s easier to STAY CALM when we are centered on our PRIORITIES.

CONTROL THE CONTROLLABLES

STAYING CALM comes from knowing the difference between what’s in our control and what’s not.

NFL Coach Andy Reid said, “Figure out what you can control.  That’s your next move.”

What’s in your CONTROL?

What’s ACTIONABLE?

Start there.

TAKE ACTION

Sometimes the only way out is through action.

Tony Robbins said, “Nothing succeeds like massive action.”

Be PROACTIVE.

Action crushes anxiety.

Be like Nike – “JUST DO IT”.

FIND YOUR OWN ZEN

Calmness comes from within.

We each need to find our own ZEN. 

It may be the YOGA mat, spinning class, or taking a walk on a brisk autumn day as the leaves fall around you.

Each of us has to find our own methods that help us STAY CALM.  

Eben Pagan wrote, “The calmest person in the room is the most powerful.”

Life throws constant OBSTACLES. 

It’s easy to lose our peace of mind.

When chaos shows up:

  • Prioritize.
  • Control the Controllables.
  • Take Action.
  • Find Your Own Zen.

Everything we need is already inside of us.

Time to let it show…

#StayCalm

-Joe Ciccarone

http://www.SalesVibe.Net

Take It Back

“Time is what we want most, but what we use worst.” – William Penn

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My house cleaning career was short lived.

I thought cleaning the house myself would be a great way to save some cash.

So I cancelled our cleaners.

Instead it was a great way to kill a beautiful Saturday and smell like Windex the rest of the day.

Fast forward a few weeks…

It was past 1am when I hit the “Send” button on Turbo Tax.

After spending hours trying to figure out if the day camp my kids went to 6 months earlier was deductible, I finally finished our tax return.

Painful.

Who in their right mind would ever go into accounting?

Oh, never mind…

But at least I saved money by not hiring a CPA, right?

Wrong.

Our time is so valuable.

Time vanishes faster than Chriss Angel at a pool in Vegas.

It seems like we never have enough to give to our favorite people and hobbies.

Steve Jobs said, “It’s really clear that the most precious resource we have is time. Your time is limited.  Don’t waste it.”

No one is going to give us more time.

We have to TAKE IT.

How?

BUY IT BACK.

Trading our TIME for MONEY is a bad deal.

I have been experimenting by flipping that trade around.

Now I trade MONEY for more TIME.  

I pay a CPA to do our taxes and hired cleaners to clean our house.

This trade off has been a game changer.

HIRE A SPECIALIST

We all have a specialty.

What’s yours?

Mine is SALES.  

I also have a 2 side hobbies:

  • Training Brazilian Jiu Jitsu.
  • Writing this weekly blog.

These are the places where I invest my time.

Everything else I hire out.

Hire out the grunt work, the complicated repairs, and jobs you have no interest doing:

  • Yard word.
  • House Cleaning.
  • Tax Prep.
  • Home repairs.

This has freed up an incredible amount of time so I can focus on my family, work & personal goals.

I found there’s an added bonus.

The specialists I hire do a way better job than I ever could.

KNOW THY SELF

Everyone is wired differently.

I know people that LOVE taking care of their lawn.

Yard work is where they find their ZEN.

It helps them RESET.  

I’m definitely not in that group, but understand.

If you love it, keep doing it.

But if you don’t, call in the specialist.

Time is disappearing.

Tick, tick, tick…

#TakeItBack

-Joe Ciccarone

http://www.SaleVibe.Net