Seinfeld’s “Art of War”

“If you break the human struggle down to one word it is “Confront”. – Jerry Seinfeld

Jerry Seinfeld was a guest on The Tim Ferris Show.  

I tuned in to laugh.

What I heard sounded more like Sun Tzu discussing “The Art of War”.

Seinfeld spoke with the intensity and directness of someone who served on special force’s missions not the comedy stage.

Tim Ferris, who has an amazing ability of getting guests to reveal their daily habits and routines, got Seinfeld to open up about how he produces such legendary material.     

The following strategies are what Seinfeld used to stay relevant in Hollywood for 30+ years and create his nearly $1 billion dollar net worth.

Here are 3.5 strategies from Seinfeld’s “Art of War”:

1) Daily Reps

Seinfeld’s career is based on ONE THING.

Writing.    

His TV show and stand-up routines were created from his daily writing sessions.

Just one problem.

Seinfeld does not like to write.

How does he handle this? 

His secret is putting in DAILY REPS. 

Seinfeld picks a SET TIME and a DURATION each day.

Sometimes his writing session lasts sixty minutes.

If the day is busy, maybe it’s only thirty. 

But the key is that he shows up each day for a set amount of time.   

Seinfeld said, You have to learn to show up every day and do the work or you will die in the ecosystem you were trying to live in. If you do not show up every day, you will not survive.”

What’s your ONE THING?

Figure that out.

Then put in your DAILY REPS.

2) Hit the Weights

Seinfeld believes WEIGHT TRAINING & MEDITATION can solve almost any problem.

Our bodies need a daily physical stressor.

Our minds need a daily cleansing.

Seinfeld told Ferris, “You have to bend the aging process and slow down the natural decay with physical exercise…If you look at anyone who succeeds at a high-level in any field, one of the constants in all of their stories is weight training and physical activity.”

Seinfeld told Ferris that he believes most people’s bodies get a free ride to about age 43, “Then God moves on and gives all the gifts to the 18 to 40 crowd.”

Seinfeld said, “No one is going to ask you to leave, but no one is giving you anything else, you have to create it yourself.”

How do you feel physically?

If you’re not already doing so, it may be time to find a weight training program that works for you.

Time to bend the curve back in our favor.

3) Know When to Pivot

A professional knows when it’s time to pivot.

Seinfeld said, “Each project is like a cyclone.  The storm forms, gathers energy, rages full throttle, then slowly dies out.”

Seinfeld’s revealed his main influence to end his TV show at the nine-year mark was The Beatles. 

The Beatles were together for nine years.    

Seinfeld says he could have kept his show going but believed the “cyclone was fading”. 

Sometimes our best move is to move on. 

3.5) Ethics and Boldness

Ferris asked Seinfeld what he hopes to pass on to his three kids?

Seinfeld answered, “ETHICS and BOLDNESS”.

Boom.

A parenting course in two words.

Teach your kids to do the right thing.

Teach them to have the BOLDNESS to take on scary projects where they might fail.   

That’s where the magic is hiding. 

When we look back over the past year, it’s easy to feel that life is designed to make us quit.

Some days feel like a street fight. 

Others like a beautiful masterpiece.

We need a plan that works for each.

#TheArtOfWar

Joe Ciccarone

www.SalesVibe.Blog

Ruck & Roll

“Of all the paths you take in life, make sure a few of them are dirt.”

John Muir

Welcome to The Vibe!

The blog that says it wants to get together over the holidays then ghosts you until January.

Each week we discuss one IDEA to help you live a better life.

This week’s topic is how to stay healthy during a pandemic.

And why sometimes NATURE is the best medicine.

The Vibe: Ruck & Roll

Everyone is done with this pandemic. 

But this pandemic doesn’t seem to be done with us.

2020 has been a STREET FIGHT.    

A global pandemic.

A contentious election.

Virtual school.

And to top it all off…

The Cobra Kai is back.

And we have no idea if we should be rooting for Daniel-san or Johnny Lawrence.  (…No Mercy!)

We didn’t ask for any of this. 

But it’s here.

And we need the best version of ourselves to show up each day to FIGHT THROUGH IT.

A strong BODY and a clear MIND are essential. 

But that’s way easier said than done. 

Pandemics crush routines. 

They blow up the familiar.

They close gyms.  

Or at least make gyms NOT the ideal place to be.

Running on a treadmill, next to a sweaty dude in a “Tough Mudder” tank top with no mask, is not on my pandemic bucket list.  

Pandemics force creativity. 

In 2020, OUTSIDE became the new gym.

Get Rolling

Pre-COVID, biking was something my wife & I did only on vacation and BK. (Before Kids).

When we moved out of the city, we hung up our bikes in the garage of our new townhome. 

Fifteen years and 3 kids later, we took those bikes down for the very first time to put them in a moving van.   

Who said kids won’t change them?  LOL.

2020?

We’ve been logging 4-5 bike rides a week.

I forgot how MIND CLEARING outdoor bike rides are.  

It’s awesome cardio.

Rolling past the fall colors is spectacular.  

The brisk air is therapeutic. 

Your head clears.

The mind resets.  

A bike ride still gives me that mini vacation feel. 

Which is so needed during a year like this one.  

Go Ruck 

Early in the pandemic walking also made a comeback.

Walking may be the most timeless exercise. 

2,000 years ago, the Roman philosopher Seneca wrote, “We should take wandering outdoor walks, so that the mind be nourished and refreshed by the open air and deep breathing.” 

We started by taking short walks on cold March nights.

The walks evolved into longer hikes through neighborhoods I never knew existed. 

It was great to be OUTSIDE and MOVING.

But something was missing. 

The walks were good for the mind.  

But the body needed more. 

After a long walk, I still felt like I needed to workout.  

Then the answer appeared…

During a walk I was listening to David Goggin’s incredible book, “Can’t Hurt Me.”  Goggin’s writes how he uses a weighted “ruck bag” for endurance training.

A few days later, I read Tim Ferris’ blog post raving about his favorite new purchase, the “Go Ruck” bag.

Sold. 

I’ve been using the “Go Ruck” for 5 months.

It’s fantastic.

The “Go Ruck” is a weighted backpack that turns your walk into a workout.

It’s low impact.

And helps you build STRENGTH and ENDURANCE.

Two things we all need more of in 2020. 

Hands down my favorite pandemic purchase.

This past year has been a slog.

The only certainty is that life is going to keep crashing into us.

So let’s keep our minds CLEAR and bodies STRONG. 

Find something that works for you.  

Get outside. 

Get creative.

Get moving.

It’s never been more essential. 

#RuckAndRoll

Joe Ciccarone

http://www.SalesVibe.Blog

The Best of 2018

“Here’s to those who inspire us and don’t even know it.” – Anonymous

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Here are 3 of the BEST BOOKS I discovered this year.

A great book changes the way you THINK.

A great book makes you SEE the world differently.

A great book changes how you APPROACH life.

These 3 are that type of book.

As a BONUS, I also included my favorite PODCAST episode of 2018.

Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue (by Ryan Holiday) 

Holiday is my favorite author.  His latest book “Conspiracy” is a modern-day combination of Machiavelli’s “The Prince” and Sun Tzu’s “The Art of War”.  I knew little about Peter Thiel.  I’ve not thought of Hulk Hogan since high school.  I never heard of Gawker.  No matter.  This is an amazing book about strategy, the danger of hubris, ego, and human nature.  Two of Holiday’s other books, The Obstacle is the Way and The Daily Stoic, are the books I gift most to others.

The Captain Class: A New Theory of Leadership (by Sam Walker) 

Hands down the best leadership book of 2018.  Walker goes on a search to find – What makes a team elite?  How does a great team become a dynasty?  It’s NOT how much they spend.  It’s not their “system”.  It’s not even their star players.  It’s whether or not they have great CAPTAINS. The Captain may not be the most talented or well know, but they are the glue that holds the team together.  The captain’s GRIT, TENACITY, and CHARACTER determine how far their team can go.  Amazing stories.

Leadership In Turbulent Times (by Dorris Kearns Goodwin)

Goodwin explores the decisions that shaped lives and times of four of the greatest US Presidents – Lincoln, FDR, Theodore Roosevelt, and Lyndon Johnson.  Kearns shows how good leaders became great leaders by rising to the occasion of unbelievably difficult circumstances.  This is one of those massive books that you are bummed when you hit the last page.

Bonus:  Best Podcast Episode of 2018

The Tim Ferris Show:  Coach George Raveling — A Legend on Sports, Business, and The Game of Life (#332) 

Raveling is a pioneer in civil rights, business, and coaching.  If a university ever offered an MBA in Life, this podcast would be on the syllabus.  Do yourself a favor and download this episode.  It’s a master class on how to live an incredible life.

Hope you enjoy.

Wish you a REMARKABLE 2019!

#TheBestOf2018

-Joe Ciccarone

 

Cutting Edge

“If I had 6 hours to chop down a tree, I’d spend the first 4 hours sharpening the ax.” – Abraham Lincoln

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It happens slowly, but realized suddenly.

It’s the salesperson who has not READ a book since college.

It’s the physician who doesn’t take time to EXERCISE.

It’s the retiree who lost their ENTHUSIASM for living.

Drift happens.

Skills dull.

Bodies become soft.

Attitudes get stale.

Our MINDSET can become more dated than our crazy Uncle Pete’s wardrobe.

To stay RELEVANT, we have to keep our BODY, MINDS, & SPIRIT sharp.

This week we conclude a series on the 7 Habits of Highly Effective People.

Habit #7:  Sharpen the Saw.

Sharpening the Saw means you make it a PRIORITY to keep your:

  • MIND sharp.
  • BODY strong.
  • SPIRT unbreakable.

Sharpening the Saw is the M.V.H. – Most Valuable Habit.

Why?

It makes the other 6 habits possible.

There is no way we can be proactive, think win win, understand others, and synergize if our bodies & minds are dull.

Sharpening the Saw keeps you effective.

Sharpening the Saw keeps you RELEVANT.

To make this habit a reality, you literally have to make it a habit.

3 Ways To Sharpen The Saw:

 1) Get Moving (Body)

  • Find an activity you LOVE.
  • Walk, hot yoga, spin, or Jiu Jitsu your way into motion.
  • Schedule that activity 3-4x into your week.
  • Protect your schedule.

2) Learn 1 New Thing Every Day (Mind):

  • Read from an inspiring  non-fiction book for 10 minutes each morning.
  • Write the best idea you discovered in a journal.
  • That journal may become one of your most prized possessions.

3) Show Gratitude (Spirit):

  • Take 2 minutes before bed to reflect on your day.
  • Write 1 thing you are grateful for in your journal.
  • Be as specific as possible.

In his killer new book, “Tools of Titans”, Tim Ferris interviews billionaires, icons, & world-class performers.

Ferris deconstructs their habits, routines, and best practices for the average person to benefit.

One common thread running through each of their stories is their continual commitment to keeping their minds & bodies sharp.

They create routines into their incredibly busy schedules to sharpen their saw.

Saying you are “too busy” or “don’t have the time” is an excuse.

If the General in charge of the U.S. Joint Special Operations Command can find the time to exercise, read, and clear his mind, so can we.

The key is consistency.

As Seth Godin wrote, “Rust never sleeps”.

Stay sharp.

Stay relevant.

#CuttingEdge

-Joe Ciccarone

www.SalesVibe.net