Seinfeld’s “Art of War”

“If you break the human struggle down to one word it is “Confront”. – Jerry Seinfeld

Jerry Seinfeld was a guest on The Tim Ferris Show.  

I tuned in to laugh.

What I heard sounded more like Sun Tzu discussing “The Art of War”.

Seinfeld spoke with the intensity and directness of someone who served on special force’s missions not the comedy stage.

Tim Ferris, who has an amazing ability of getting guests to reveal their daily habits and routines, got Seinfeld to open up about how he produces such legendary material.     

The following strategies are what Seinfeld used to stay relevant in Hollywood for 30+ years and create his nearly $1 billion dollar net worth.

Here are 3.5 strategies from Seinfeld’s “Art of War”:

1) Daily Reps

Seinfeld’s career is based on ONE THING.

Writing.    

His TV show and stand-up routines were created from his daily writing sessions.

Just one problem.

Seinfeld does not like to write.

How does he handle this? 

His secret is putting in DAILY REPS. 

Seinfeld picks a SET TIME and a DURATION each day.

Sometimes his writing session lasts sixty minutes.

If the day is busy, maybe it’s only thirty. 

But the key is that he shows up each day for a set amount of time.   

Seinfeld said, You have to learn to show up every day and do the work or you will die in the ecosystem you were trying to live in. If you do not show up every day, you will not survive.”

What’s your ONE THING?

Figure that out.

Then put in your DAILY REPS.

2) Hit the Weights

Seinfeld believes WEIGHT TRAINING & MEDITATION can solve almost any problem.

Our bodies need a daily physical stressor.

Our minds need a daily cleansing.

Seinfeld told Ferris, “You have to bend the aging process and slow down the natural decay with physical exercise…If you look at anyone who succeeds at a high-level in any field, one of the constants in all of their stories is weight training and physical activity.”

Seinfeld told Ferris that he believes most people’s bodies get a free ride to about age 43, “Then God moves on and gives all the gifts to the 18 to 40 crowd.”

Seinfeld said, “No one is going to ask you to leave, but no one is giving you anything else, you have to create it yourself.”

How do you feel physically?

If you’re not already doing so, it may be time to find a weight training program that works for you.

Time to bend the curve back in our favor.

3) Know When to Pivot

A professional knows when it’s time to pivot.

Seinfeld said, “Each project is like a cyclone.  The storm forms, gathers energy, rages full throttle, then slowly dies out.”

Seinfeld’s revealed his main influence to end his TV show at the nine-year mark was The Beatles. 

The Beatles were together for nine years.    

Seinfeld says he could have kept his show going but believed the “cyclone was fading”. 

Sometimes our best move is to move on. 

3.5) Ethics and Boldness

Ferris asked Seinfeld what he hopes to pass on to his three kids?

Seinfeld answered, “ETHICS and BOLDNESS”.

Boom.

A parenting course in two words.

Teach your kids to do the right thing.

Teach them to have the BOLDNESS to take on scary projects where they might fail.   

That’s where the magic is hiding. 

When we look back over the past year, it’s easy to feel that life is designed to make us quit.

Some days feel like a street fight. 

Others like a beautiful masterpiece.

We need a plan that works for each.

#TheArtOfWar

Joe Ciccarone

www.SalesVibe.Blog

17 Ways

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

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Life is made of moments.

Last week was a special one for me.

I had the opportunity to present Sales Vibe Live to our national sales team in San Diego.

The presentation was based on the principles and ideas I write about in SALES VIBE.

We discussed ways to:

  • Prepare.
  • Engage.
  • Build Trust.
  • Organize.
  • Strategize.
  • Question.
  • Close.
  • Get Invited Back.

Over 60 people attended.

It was an awesome experience.

After the presentation, I received multiple requests for the list of books referenced in the talk.

Below is that list with a brief summary following each book.

Here are 17 WAYS to elevate your SALES & LIFE:

MINDSET

Meditations  by Marcus Aurelius. The most powerful man on earth writes notes to himself on how to be a better person .

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Robert Green. 

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it often.  It’s filled with killer questions.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Start by picking one.

A great book will lead you to the next one.

There is a Latin Proverb, “Liber Medicina Animi – A Book is the Soul’s Medicine.”

Take the next step.

Go…

#17Ways

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

 

 

Chart Your Course 

“The ability to make that human connection is the key to personal and career success.” – Paul J. Meyer

What’s the first thing a physician does before they walk into an exam room?

They look at the chart.

It doesn’t matter how many times they have seen that patient.

They start at the chart.

Top sales people do the same thing.

One of the best tactics I’ve learned on how to connect is to create a personal “chart” on each customer.

This simple idea is devastatingly effective.

Your chart will help you generate killer dialogue with tough customers on subjects they care about.

You will build trust, expand your time and increase your access.

Consider this….

You already have your customer’s name, email & cell phone in your contacts (You did have the guts to ask for their cell phone, right???).

Now it’s time to complete your customer chart.

The more we call on a customer, the more information we uncover.

We need a system to capture this info that is instantly accessible.

Document the info you uncover in the notes section of your customer’s profile.

After a few conversations, your chart should look something like this:

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So how does this create access?

Picture this…

You are walk into your customer’s office.  They are sitting at their desk waiting for you.

Instead of trying to break the ice with an awkward comment about the weather,

  • “How about this crazy weather?”

You start with this:

  • “So how’s Zoey’s freshman year at Cornell going?”

Or you could ask,

  • “What did you think about that 4th down call vs. Ohio State?” 

Or,

  • “So what’s it like trying to eat Paleo during the holidays?”

Questions like these start emotionally engaging conversations.

They lower the customer’s defenses.

They expand your time.

The customer is more inclined to listen to your ideas.

Your job is to find opportunities to ask these type of questions.

When the customer is done speaking, transition into your OPENING…

“That is awesome.  Great to hear.  So the reason I stopped by today is…”.

Access is 90% of the game.

Access is created when hustle, value, & trust come together.

When it does, you can chart your own course.

– Joe