Seinfeld’s “Art of War”

“If you break the human struggle down to one word it is “Confront”. – Jerry Seinfeld

Jerry Seinfeld was a guest on The Tim Ferris Show.  

I tuned in to laugh.

What I heard sounded more like Sun Tzu discussing “The Art of War”.

Seinfeld spoke with the intensity and directness of someone who served on special force’s missions not the comedy stage.

Tim Ferris, who has an amazing ability of getting guests to reveal their daily habits and routines, got Seinfeld to open up about how he produces such legendary material.     

The following strategies are what Seinfeld used to stay relevant in Hollywood for 30+ years and create his nearly $1 billion dollar net worth.

Here are 3.5 strategies from Seinfeld’s “Art of War”:

1) Daily Reps

Seinfeld’s career is based on ONE THING.

Writing.    

His TV show and stand-up routines were created from his daily writing sessions.

Just one problem.

Seinfeld does not like to write.

How does he handle this? 

His secret is putting in DAILY REPS. 

Seinfeld picks a SET TIME and a DURATION each day.

Sometimes his writing session lasts sixty minutes.

If the day is busy, maybe it’s only thirty. 

But the key is that he shows up each day for a set amount of time.   

Seinfeld said, You have to learn to show up every day and do the work or you will die in the ecosystem you were trying to live in. If you do not show up every day, you will not survive.”

What’s your ONE THING?

Figure that out.

Then put in your DAILY REPS.

2) Hit the Weights

Seinfeld believes WEIGHT TRAINING & MEDITATION can solve almost any problem.

Our bodies need a daily physical stressor.

Our minds need a daily cleansing.

Seinfeld told Ferris, “You have to bend the aging process and slow down the natural decay with physical exercise…If you look at anyone who succeeds at a high-level in any field, one of the constants in all of their stories is weight training and physical activity.”

Seinfeld told Ferris that he believes most people’s bodies get a free ride to about age 43, “Then God moves on and gives all the gifts to the 18 to 40 crowd.”

Seinfeld said, “No one is going to ask you to leave, but no one is giving you anything else, you have to create it yourself.”

How do you feel physically?

If you’re not already doing so, it may be time to find a weight training program that works for you.

Time to bend the curve back in our favor.

3) Know When to Pivot

A professional knows when it’s time to pivot.

Seinfeld said, “Each project is like a cyclone.  The storm forms, gathers energy, rages full throttle, then slowly dies out.”

Seinfeld’s revealed his main influence to end his TV show at the nine-year mark was The Beatles. 

The Beatles were together for nine years.    

Seinfeld says he could have kept his show going but believed the “cyclone was fading”. 

Sometimes our best move is to move on. 

3.5) Ethics and Boldness

Ferris asked Seinfeld what he hopes to pass on to his three kids?

Seinfeld answered, “ETHICS and BOLDNESS”.

Boom.

A parenting course in two words.

Teach your kids to do the right thing.

Teach them to have the BOLDNESS to take on scary projects where they might fail.   

That’s where the magic is hiding. 

When we look back over the past year, it’s easy to feel that life is designed to make us quit.

Some days feel like a street fight. 

Others like a beautiful masterpiece.

We need a plan that works for each.

#TheArtOfWar

Joe Ciccarone

www.SalesVibe.Blog

The 2020 Book List

“Here’s to those who inspire us and don’t even know it.” – Anonymous

2020 was the kind of year that sent you to the wine store or the book store.  

Sometimes both on the same day.  

It was a year of milestones.

It was a year we had to think differently. 

Our homes became our offices.

Outside became the new gym.  

We all had to ROLL WITH THE PUNCHES.  

One of the silver linings of the pandemic was the opportunity to read and listen to some incredible books.

Each year I share the very best of what I came across.  

You can check out the best of lists I shared in 2019, 2018, 2017, & 2016.

BOOKS

These books made me think.

They changed my mind.  

Some got under my skin.

But that’s what great books do.

They help you see the world in a different way.

Can’t Hurt Me (By David Goggins): One of the most powerful stories of self-transformation you will ever read.  Goggins turns a childhood filled with racism, depression, poverty and abuse into a future with the US Special Forces. Goggins is the only person in history to complete the training of the Navy SEALs, Army Rangers, and Air Force Tactical Air Controllers.  Get the audio book.  It’s one part book, one part podcast where Goggins riffs the backstory of each chapter and drops more “F” bombs than the bar scene in Goodfellas.  

Eleven Rings (By Phil Jackson):  This book is a master class on leadership.  Phil Jackson has won more championships than any coach in the history of pro sports.  He is the winningest coach in NBA history.  Known as the “Zen Master”, Jackson reveals his unconventional leadership style that brought out the best in superstars (Jordan, Kobe), unpredictable personalities (Dennis Rodman) and the average role player.  Favorite Quote:  “Things never get solved, they just come together and then fall apart again, then the process starts over.” 

Shoe Dog (By Phil Knight):  If it is possible to earn an MBA from studying a single book, this would be it.  Phill Knight borrowed $50 from his dad in 1963 and turned it into the $30 billion monster called NIKE.  The stories Knight tells are amazing.  The struggles and obstacles Knight had to fight through were incredible. One of the best memoirs I ever read. 

Greenlights (By Matthew McConaughey):  This book caught me by surprise.  I had low expectations and was blown away.  McConaughey tells the funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  The stories resonate with you long after you put the book down.  The audio book is killer.  Narrated by McConaughey, it gives you the feeling of being bellied up to a bar with the actor as he tells stories while you share a bottle of whiskey.

Lives of the Stoics (By Ryan Holiday):  Holiday examines the lives of the most influential philosophers of the ancient world. The book is made up of 26 mini biographies that synthesizes a modern day lesson of each philosopher’s life.  No one is better at making ancient wisdom relevant to the modern world than Holiday.  

The Practice (By Seth Godin):  This little book will challenge you to show up each day to do your best work and share it with the world.  Godin, who has the most read business blog in the world, has a way of getting under your skin and inspiring you at the same time.  

PODCAST

Tim Ferris Show: Brene Brown (#409 – Feb 04, 2020) Striving versus Acceptance, Saving Marriages, and More.  Every time Ferris talks to Brene Brown I learn something about relationships, how to better interact with people, and myself.  An amazing 90 minutes on how to make relationships work while being your authentic self.  

Thank you for reading my blog.

Wish you a remarkable 2021!  

#InspireSomeone

Until next week,

Joe Ciccarone

www.SalesVibe.Blog

A Beautiful Mind

“Gratitude is the sign of noble souls.” – Aesop

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What’s the SECRET TO LIFE?

The best explanation I ever heard is from Tony Robbins.

In his UNSHAKEABLE podcast, Robbins said there are 2 rules people need to follow to live an extraordinary life.

RULE #2

“Surround yourself with quality individuals.  You become who you hang out with.”

Who do you spend the most time with?

Who’s In Your 5?

These people influence:

  • What you DO.
  • What you EAT.
  • How you MOVE.
  • What you READ.
  • Where you GO.

Think about it.

Is this the life you want to lead?

If not, it may be time to MAKE SOME CHANGES. 

Nothing will elevate our lives faster than being surrounded by great people.

RULE #1

“Develop the ability to live in a state of gratitude regardless of your circumstances.” 

It’s easy to BE HAPPY when things are going our way.

It takes a strong MINDSET to do so when life gets difficult.

Robbins said, “We have to remember that life happens for us, not to us.” 

Each OBSTACLE is there to make us better.

Ryan Holiday wrote, “Obstacles show us who we really are.”

There are seeds of opportunity in every setback.

Gifts are hidden inside each problem.

Our job is to find it.

There is nothing more liberating than…

#ABeutifulMind

-Joe Ciccarone

http://www.SalesVibe.Net

Talking About Practice

“If you don’t practice you don’t deserve to win.” – Andre Agassi 

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In 2002 NBA MVP & Future Hall of Famer Allen Iverson held one of the most famous press conferences in sport’s history.

Iverson was 3 days removed from his team being eliminated from the NBA playoffs.

Emotions were raw.

There were rumors he was on the outs with his head coach.

People around the team whispered he was giving less than 100% at PRACTICE. 

A.I. took his frustrations out with a rant about PRACTICE. 

The word PRACTICE was said over 20 times in a 5 minute period.

A.I. downplayed its importance.

He told the media as long he gave everything he had during the game, PRACTICE did not matter.

The press conference was immortalized with his famous quote:

“We’re talking about practice.”

With all due respect to THE ANSWER…

LET’S TALK ABOUT PRACTICE.

PRACTICE is a force multiplier.

It’s a DIFFERENTIATOR.

PRACTICE makes POTENTIAL reality.

It creates MOMENTUM.

From playing in the NBA to the world of SALES – PRACTICE matters.

PRACTICE can reveal a person’s true CHARACTER.

Many people claim to be “hard workers”.

PRACTICE proves it.

PRACTICE creates champions.

Muhammad Ali said, “The fight is won or lost far away from witnesses…in the gym, and out there on the road, long before I dance under those lights.”

Want to see how much CONFIDENCE a salesperson has?

Just tell them you will video their PRACTICE session and play it back for their peers to critique.

I have seen experienced SALESPEOPLE crumble at the thought.

WHAT WE NEED TO PRACTICE:

SKILL BUILDING

This is the PHYSICAL side of PRACTICE. 

This is Old School practice.

This is the SALESPERSON writing down and rehearsing thought provoking questions before their BIG meeting.

This is the BJJ student drilling a new move dozens of times to ELEVATE their game.

This is the NBA star shooting hundreds of foul shots after practice to fix a problem.

You find something you need to get better at, then – REPEAT, REPEAT, REPEAT

PUTTING YOURSELF OUT THERE

This is the MENTAL side of PRACTICE.

This involves losing your EGO.

This is having the guts to try something new.

It brings about the possibility of you looking foolish doing so.

This is putting yourself out in the arena, again and again, to either succeed or fail.

This type of PRACTICE is far more rare.

It’s gettin knocked down, making adjustments, and having the guts to try again.

This is knowing you have to EVOLVE and having the COURAGE to do so.

This type of PRACTICE gives no guarantee.

Seth Godin writes, “This is doing things that might not work.”

PRACTICE IS A MINDSET

In Carol Dweck’s book MINDSET, she proves the greats in every field are MADE, not BORN.

How?

PRACTICE.

The world is filled with talented people who never ESCAPE AVERAGE.  

But not you.

You’re better than that.

Here’s THE ANSWER…

#TimeToPractice

-Joe Ciccarone

http://www.SalesVibe.net

 

Uncommon Gratitude

“Strength and growth come only through struggle and effort.” – Napoleon Hill

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Last week was a great reminder of all that we have to BE THANKFUL.

It’s EASY to GIVE THANKS for the good things:

  • Our families.
  • Good health.
  • Our freedom.

I just listened to a REMARKABLE podcast with Gary Vee and Tim Ferriss.

Ferriss was promoting his new book,  Tribe of Mentors.

Gary Vee asked Ferriss two of the most powerful questions I’ve heard in an interview:

  • What setback are you most grateful for? 

  • What failure propelled you the furthest?

Wow.

It makes you think…

When was the last time you were GRATEFUL for an OBSTACLE that knocked you down?

  • The injuries.
  • The setbacks.
  • The breakups.

These OBSTACLES, which seem horrible at the time are actually the fuel that make the good stuff possible.

Often the view at the top is fantastic, but GROWTH happens in the valley below.

It takes UNCOMMON GRATITUDE to appreciate setbacks.

If we want to BECOME MORE, we have to CONFRONT MORE.

We have to think every obstacle that comes our way was made especially for us.

The tests of life are not there to break us, but make us.

Tony Robbins says, “Life does not happen to you, it happens for you.”

Looking back, I can see where this has happened for me:

  • I got cut from my high school baseball team.  I was crushed. To fill my newfound free time, I started training martial arts.  I’m still training to this day.
  • After missing out on a promotion I really wanted, I decided it was time to PROMOTE MYSELF.  I hired a recruiter and landed a position with a growing company.  One of the best moves I ever made.
  • My knee blows out while training Jiu Jitsu.  What started off as scary, turned into an amazing journey that showed me a better way to EAT, TRAIN & LIVE.

UNCOMMON GRATITUDE is being thankful for all the tough times that make you better.

Gratitude is not an automatic response, especially for the tough times.

Being grateful for both the good and the bad transforms an AVERAGE life into a REMARKABLE journey.

What OBSTACLE made you better in the past?

What TOUGH CHALLENGE are you facing now?

Time to give thanks.

#UncommonGratitude

– Joe Ciccarone

http://www.SalesVibe.Net