Build It

“Your brand is what people say about you when you are not in the room.” – Jeff Bezos

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My first year in SALES was rough.

Watching me try to secure an appointment was like watching Shaq at the foul line.

They paired me with the best sales person in our office.

He took me to lunch.

After listening to me complain how hard it was, he offered some advice:

“Be patient.  You need to BUILD YOUR BRAND.”

I wasn’t even sure I knew what a BRAND was.

BRANDING was not taught in tax accounting class.

We all need to BUILD our own BRAND.

What’s a BRAND?  

Our BRAND is:

  • The REPUTATION that arrives before we do.
  • What people EXPECT when they decide to work with us.
  • What our customers SAY about us when we’re not in the room.

Tom Peters said, “All of us need to understand the importance of branding. Our most important job is to be head marketer for the BRAND called “You”.

If we don’t BUILD IT, we’ll become just another face in the crowd.

If we work for a BIG company, we’ll fade away into another replaceable employee.

If we run our own business, we’ll be at the mercy of PRICE.

Our BRAND gives others PROOF:

  • It’s the PROJECTS we’ve done.
  • The OPPORTUNITIES we took on.
  • It’s the way we TREAT other people.

HOW TO BUILD YOUR BRAND:

LEAD WITH VALUE

Our first move should be to HELP the people we are looking to serve.

Find ways to help people accomplish their goals.

Nothing establishes TRUST faster.

BE FRIENDLY

People may not remember what you accomplished.

They will definitely remember how you made them feel.

KEEP IN TOUCH

Remembered people get opportunities.

Send the hand written note.  Remember their birthday.  Know their kid’s names.

Do the hard work it takes to make CONNECTING easy.

BE AUTHENTIC

Have the COURAGE to be yourself.

Everyone else is already taken.

BUILD YOUR ON-LINE PRESENCE

Your BRAND is not your product or your company.

It’s YOU!

Pick a social media platform.

Establish your online presence.

A good brand acts like a MAGNET.

People will proactively seek you out.

The best time to start BUILDING YOUR BRAND was about 5 years ago.

The second best time is TODAY.

If we don’t BRAND ourselves, someone will do it for us.

Your move…

#BuildIt

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

It’s Your Turn

“Opportunities multiply as they are seized.” — Sun Tzu

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The jiu jitsu mat resembled a blue slip & slide.

It was 95 degrees outside, hotter inside.

I was testing for my purple belt.

After about 10 rounds I was pulled off the mat.

I tried to walk back on.

My instructor told me to sit down.

It had something to do with me not making sense when I tried to speak.

The scariest part was yet to come…

A few weeks later, I walked past my instructor.

He asked someone if they wanted to lead a weekly beginner’s class.

I looked behind me to see who he was speaking to.

Nobody was there.

What business did I have leading a BJJ class?

It didn’t matter what I thought.

It was MY TURN

Leading that class taught me an amazing lesson…

We need the COURAGE to LEAP when opportunity shows up.

We have to walk past our FEAR and JUMP towards what scares us.

To live our best life, we have to TAKE OUR TURN.

Fast forward a few months…

I’m at a SALES seminar.

The presenter challenged everyone in the room to START A BLOG.

He told us having the guts to WRITE SOMETHING and SHIP IT OUT for others to judge will make you better.

A few days later I wrote my 1st post.

I hesitated pushing that “Publish” button for the 1st time.

I was scared.

But it was time to run head first into my little FEAR.

Life is at its best when we TAKE OUR TURN.

3 Ways To Take Your Turn:

Choose Yourself

Don’t wait to be “selected”.

You don’t need anyone’s permission.

  • Write that blog.
  • Start that Youtube channel.
  • Put yourself out there for the world to judge.

Create White Space

Free up creative time each week.

Ryan Holliday wrote, “Cut out all the needless things that make you busy.”

“Busy” is a great place to hide from doing work that scares you.

CREATE something.  Share it with the world.

What project has been on your mind but scares you?

That’s the project you should be working on.

Get Uncomfortable

Putting yourself out there is scary.

People will judge you.  Some will laugh.

Good!

Seth Godin wrote, “Dance with your fear.  Seek out what triggers the resistance and makes you uncomfortable.”

Get comfortable being UNCOMFORTABLE.

Amazing things happen outside our comfort zone.

“The Resistance” tells me all the reasons I should not write this blog.

Every week I have to quiet those voices.

What fear will you overcome this week?

What opportunities will you SEIZE?

I’ll start by hitting this PUBLISH button.

#ItsYourTurn

-Joe Ciccarone

www.SalesVibe.net