Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

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It was July 9th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS. 

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

  • Low value meetings and conference calls.
  • Invitations to events with marginal friends that gobble up your time and money.
  • Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

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Step By Step

“One walks over the highest mountain one step at a time.” – John Wanamaker

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How do you eat an elephant?

One step at a time.

Why anyone would want to eat an elephant confuses me, but you get the point.

BIG things are accomplished by breaking them down into small, actionable STEPS. 

Our goal is steady progress.

Keep moving the ball down field.

I just read Anthony Iannarino’s new book, The Lost Art of Closing.

The book is fantastic.

Iannarino shows how taking a STEP BY STEP approach to CLOSING A SALE is a highly effective way to create new business.

Our job as sales professionals is to ask for and obtain commitments.

But when people hear the word CLOSING, they can get a negative vibe.

Alec Baldwin’s character, Blake, in Glengary, Glen Ross comes to mind.

Baldwin plays a shady, money hungry deal maker.

His world is all about getting the customer’s money.

Great movie.

Amazing one liners.

But total BS.

Blake’s “A.B.C.” (Always Be Closing) Method of selling went out of style a few weeks after parachute pants did in the 1980’s.

Modern day selling is about helping your customers succeed.

CLOSING A SALE can take multiple appointments, a number of stakeholders and months to achieve.

A good sales person knows where they are in the SALES process.

They understand the next STEP they need to take.

They know that CLOSING involves more than just asking for the business.

A sales professional knows that they need to secure a series of smaller commitments from the customer before they get anywhere near a sale.

This process can be smooth.

You just have take it STEP BY STEP:

THE INTRODUCTION

Not all stakeholders will want to meet with you.

Many may not even respond to your emails and messages.

That’s a good thing.

This keeps all the AVERAGE sales people out.

The best way to deal with this is to get your advocates inside the customer to make the introduction.

This idea is killer.

Try it.

THE NEXT MEETING

Secure the next appointment before you leave the current one.

The most effective way to keep the sales process alive is to stay in front of your customer.

It’s amazing how many sales “professionals” don’t do this.

TO BE INCLUDED IN THE PROCESS

Great sales people are considered TRUSTED ADVISORS.

They secure a commitment to be included in the customer’s decision making process.

They are sitting next to the customer in the conference room when they are deciding which path to take.

THE ORDER

It sounds cliche, but it’s true.

Many sales people are afraid to ask for the order.

Sometime all you need is the COURAGE to ask.

“Would you like to move forward with an order?”

At worst you get a “No” and the real reason holding them back.

At best you get a new customer.

Ask and you shall receive.

There is a Chinese proverb that says, “Be not afraid of going slowly, be afraid only of standing still.”

This is true in SALES.

It’s true in LIFE.

Slow and steady wins the race.

Just ask that elephant.

#StepByStep

-Joe Ciccarone

http://www.SalesVibe.net

 

 

The Best Investment

“The most important investment you can make is in yourself.”― Warren Buffett

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Be Bullish

INVESTING means different things to different people.

For some, it means the stock market.

For others, its real estate.

There is one INVESTMENT that gets overlooked.

This investment generates the highest RETURNS and has the least amount of RISK:

  • YOU

When I started in SALES I knew I had to level up or I wasn’t going to last long.

So I started attending SALES seminars.

The first one I attended was a game changer.

The conference had amazing speakers:

It was awesome.

But an author named Brian Tracy was the one who changed my MINDSET.

Tracy told the group that the THE BEST INVESTMENT a person could make is in THEMSELVES.

He challenged the audience to invest a portion of their annual income on their continuing education & personal development.

Tracy said INVESTING IN YOURSELF would return exponentially more than any stock or real estate holding ever could.

The 20 something version of me was SOLD. 

It’s a PHILOSOPHY I live by to this day.

HOW TO MAKE YOUR BEST INVESTMENT: 

INVEST IN YOUR CAREER

Jim Rohn said, “Income seldom exceeds personal development.”

In every field there are THOUGHT LEADERS. 

There were REMARKABLE people that came before us.

They established best practices.

Our goal is to make original mistakes, not the same ones they did:

This INVESTMENT alone will separate you from the masses.

INVEST IN YOUR HEALTH

Thomas Sowell wrote, “There are no decisions, only trade offs.”

One thing we don’t want to trade for anything is our HEALTH.

No amount of money or recognition is worth it.

We have to INVEST a portion of each day to:

  • Exercise.
  • Healthy Eating.
  • Good Sleep.

We all have the same amount of time.

We just have to decide that being HEALTHY is a PRIORITY.

INVEST IN A HOBBY

Nothing centers us and clears our mind like a fulfilling hobby.

For me, its Brazilian Jiu Jitsu.

BJJ delivers an unbelievable workout.

It keeps me humble and focused.

Jiu Jitsu has introduced me to an amazing group of people.

It even gave me a new ACL.

Like Robert Arnott said, “Investing in what is comfortable is rarely profitable.”

Find a hobby you love.

It will pay lifetime DIVIDENDS.

INVEST IN RELATIONSHIPS

With the exception of just one person, the entire world is about everyone else.

Make it a priority to invest the TIME and ENERGY into the special people in your life.

BE BULLISH

There are times when we need to HEDGE our bets.

Investing in yourself is NOT one of them.

Time to go all in…

#InvestInYou

-Joe Ciccarone

http://www.SalesVibe.net

 

Take It Back

“Time is what we want most, but what we use worst.” – William Penn

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My house cleaning career was short lived.

I thought cleaning the house myself would be a great way to save some cash.

So I cancelled our cleaners.

Instead it was a great way to kill a beautiful Saturday and smell like Windex the rest of the day.

Fast forward a few weeks…

It was past 1am when I hit the “Send” button on Turbo Tax.

After spending hours trying to figure out if the day camp my kids went to 6 months earlier was deductible, I finally finished our tax return.

Painful.

Who in their right mind would ever go into accounting?

Oh, never mind…

But at least I saved money by not hiring a CPA, right?

Wrong.

Our time is so valuable.

Time vanishes faster than Chriss Angel at a pool in Vegas.

It seems like we never have enough to give to our favorite people and hobbies.

Steve Jobs said, “It’s really clear that the most precious resource we have is time. Your time is limited.  Don’t waste it.”

No one is going to give us more time.

We have to TAKE IT.

How?

BUY IT BACK.

Trading our TIME for MONEY is a bad deal.

I have been experimenting by flipping that trade around.

Now I trade MONEY for more TIME.  

I pay a CPA to do our taxes and hired cleaners to clean our house.

This trade off has been a game changer.

HIRE A SPECIALIST

We all have a specialty.

What’s yours?

Mine is SALES.  

I also have a 2 side hobbies:

  • Training Brazilian Jiu Jitsu.
  • Writing this weekly blog.

These are the places where I invest my time.

Everything else I hire out.

Hire out the grunt work, the complicated repairs, and jobs you have no interest doing:

  • Yard word.
  • House Cleaning.
  • Tax Prep.
  • Home repairs.

This has freed up an incredible amount of time so I can focus on my family, work & personal goals.

I found there’s an added bonus.

The specialists I hire do a way better job than I ever could.

KNOW THY SELF

Everyone is wired differently.

I know people that LOVE taking care of their lawn.

Yard work is where they find their ZEN.

It helps them RESET.  

I’m definitely not in that group, but understand.

If you love it, keep doing it.

But if you don’t, call in the specialist.

Time is disappearing.

Tick, tick, tick…

#TakeItBack

-Joe Ciccarone

http://www.SaleVibe.Net

 

 

 

Own It

“It ain’t the rain, the snow, the boss, the competition, the spouse, the money, the car, the job, or the kids – it’s you! And it always has been.” – Jeffrey Gitomer

The first person we have to lead is ourselves.

We have to own the outcome for all areas of our life.

This is called taking Extreme Ownership.

When we take Extreme Ownership, we change everything.

We no longer have our happiness dictated by circumstances.

We set the tone, not others.

But this mindset requires COURAGE.

Why?

Because when something goes wrong it’s on us.

There is no one else to BLAME.

Taking full responsibility can bruise your ego.

The BIGGEST threat to our own success is not some uncontrollable outside factor.

It’s our decision making process.

Don’t like the way things are going?

Change it.

Not where you want to be?

Adjust.

We may not be able to control what happens to us.

But we have 100% control on how we respond.

Once we figure this out, everything else becomes easier.

#OwnIt

-Joe Ciccarone

www.SalesVibe.net