Take the Gold

“Within every obstacle is an opportunity to improve our condition.” – Ryan Holiday

New Year’s Eve 2020 was like that frat party in college where the kegs kicked and the police showed up at the same time.

Everyone wanted out.

And we dashed to the exits at midnight full speed.

Good riddance.

2020 did an amazing job smashing most of our plans.

But we survived.

Now it’s time to turn the page.

Before we drag 2020 out to the curb with our dead Christmas tree, we need to do one thing.

TAKE THE GOLD with us.

There’s a saying from Ben Franklin, who was no stranger to challenging years, “The things which hurt, instruct.”

2020 was a fantastic teacher.

It did an incredible job of showing us our weaknesses.

It tested our mental and physical health.

Punched our daily routines in the throat.

And tried it’s best to cross collar choke our businesses.

It forced us to evolve or become irrelevant.

But OBSTACLES also have a positive side.

They not only obstruct, they instruct.

Obstacles show us what we need to change

In The Obstacle Is the Way, Ryan Holiday writes that obstacles can teach us a better way.

“What impedes us can also empower us.”

When we are forced to find new ways of doing things, progress is not far behind.

Here are 3 GOLD NUGGETS I am bringing into the new year:

LESS COMMITMENTS

We stopped trying to be everywhere.

2020 crushed our superficial relationships.

Which is NOT a bad thing.

No driving an hour each way to that party you did not want to attend on a beautiful Saturday afternoon.

There was less work travel because we found out that not all meetings need to be live.

We got to hang out and spend quality time with our number one customer – our family.

We did less and learned to do it better.

THE GREAT OUTDOORS

Fire pits on a Friday night with your friends.

Long hikes with your family on Christmas Day.

Outdoor bike rides in December.

These are no longer just for people in the OC.

You may need to dress in 6 layers for the Philly winter, but 2020 showed us that the great outdoors is the gym that never closes and never charges a monthly fee.

BUY TIME BACK

Time is our most precious asset.

No one ever has enough of it.

2020 taught us that we can delegate out time drains like market trips and Costco runs.

I never realized how much time was wasted going food shopping.

Now the market gets dropped off at your doorstep with a few taps of your phone.

If we save just an hour per week NOT going to the market, that’s over 2 full days you just bought back to do whatever you please in 2021.

Word.

Years like 2020 show us what we need to change.

They show us a better way.

The new year is in front of us.

Time to turn the page.

Just TAKE THE GOLD with you.

#TakeTheGold

Wish you an amazing 2021!

Joe Ciccarone

www.SalesVibe.Blog

22 Paths

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

The morning we spent together in Madison was a special one for me.

It was privilege to speak to such an impressive group of people.

I am grateful for the TRUST you gave me investing 2 hours of your time.

Below is a list of the source material that the Sales Vibe course is based.

I included a brief summary following each book.

They come from some of the BIGGEST thinkers out there.

These books are an opportunity,

It’s chance to steal some of the best IDEAS, TACTICS, and STRATEGIES that can help you rock out SALES and LIFE.

Here are 22 PATHS you can explore.

MINDSET

Meditations by Marcus Aurelius. The most powerful person on earth writes notes to himself on how to be a better person . Think about that for a second.

GRIT: The Power of Passion & Perseverance by Angela Duckworth. The secret to outstanding achievement is not talent but a special blend of passion and persistence. Duckworth shows why GRIT eats talent for breakfast.

The Only Sales Guide You’ll Ever Need by Anthony Iannarino. Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.” Same goes for life.

Mindset: The New Psychology of Success by Carol Dweck. This book made the term “mindset” hip. Greatness is created, not born.

The Daily Stoic by Ryan Holiday. Holiday distills ancient stoic wisdom into 1 actionable thought each day. Holiday is the modern day Sun Tzu.

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer. Gitomer is the best sales trainer on the planet. He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin. Willink spent two decades training & leading US Navy Seals in combat. He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn. Tony Robbins was working as a janitor when he met Jim Rohn. Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey. Covey’s book is one of the top 10 read books on Amazon. He boils the secrets of success down into 7 habits.

The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living by Ryan Holiday. This is the follow up to Holiday’s Daily Stoic book. This is one part journal, one part life lessons based on stoic philosophy. It’s part of my daily routine.

The Little Red Book of Selling by Jeffrey Gitomer. This book is the best selling sales book of all time. You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer. Gitomer teaches how to connect, engage, and get invited back. Hint: “Start friendly, or don’t start at all.”

Good To Great by Jim Collins. “If you have more than 3 priorities, you don’t have any.”

Digital Minimalism by Cal Newport. Newport has been called the Marie Kondo of technology. Newport shows how technology is neither good nor bad. It’s our responsibility to control our screens, before they control us. This book shows how.

The Very Little But Very Powerful Book on Closing by Jeffrey Gitomer. Gitomer shows you how to close sales that build relationships and create partnerships. This short book also gives you some killer questions that will move the sales process forward.

The Lost Art of Closing by Anthony Iannarino. A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written. Fantastic.

Power Questions by Andrew Sobel. I read books then give them away. I kept this one and refer to it before BIG meetings. It’s filled with killer questions.

This Is Marketing by Seth Godin. A gamechanger on how to approach sales & marketing. Godin shows you how to do work that matters for people who care.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.” Timeless wisdom.

The Obstacle is the Way by Ryan Holiday. “What stands in the way becomes the way.” Struggling through something? This is your book.

Lists can be overwhelming.

Tame it by picking just one.

Then find one idea from that book that resonates with you.

Challenge yourself to put that idea into your daily routine.

Day by day.

Step by step.

That’s the formula.

Go…

#22Paths

-Joe Ciccarone

http://www.SalesVibe.Net

Lead the Way

“Leadership is influence. Nothing more, nothing less.” – John Maxwell

climbing helping team work , success concept

What makes someone a LEADER?

The best definition I ever heard is “INFLUENCE”.

Whether you lead a global corporation or run your family, every organization needs the next generation of leaders to step up and LEAD THE WAY.

John Maxwell wrote, “Everything rises and falls with leadership.”

You may be a new leader trying to establish TRUST.

You could be an established leader looking to STAY RELEVANT.

Either way, one thing is certain –

Leaders are CREATED, not born.

HOW TO LEAD THE WAY:

SHARE YOUR BEST IDEAS

Leaders need to ELEVATE the thinking of everyone in the group.

Don’t hold back.

Put your best ideas into world.

Edwin Markham wrote, “What we put into the lives of others, comes back into our own.”

MAKE DECISIONS

Leaders have the COURAGE to make tough decisions.

They gather the available information and have the guts to make a call.

Leaders know that NOT making a decision is making one.

Amelia Earhart said, “The most difficult thing is the decision to act; the rest is merely tenacity.”

MOVE ON

Not every decision will work out.

Life will knock you down.

The past is an awesome teacher, but a bad place to live.

Leaders learn the lesson, adapt, then move on.

EMPOWER OTHERS

Leaders take people with them.

Wayne Gretzky said, “It’s not about how great you are. It’s about how great you make the people around you.”

Empower others.

RAISE THE BAR

Leaders raise the bar.

From Washington leading the Continental Army, to Rosa Parks refusing to give up her seat, to Steve Jobs denting the universe…

Great leaders show what is possible.

Seth Godin wrote, “You can raise the bar or wait for others to raise it, but it’s getting raised regardless.”

Elevate what people think is possible.

STAY RELEVANT

Leaders know the best way to STAY RELEVANT is to keep learning.

John F. Kennedy said, “Leadership and learning are indispensable to each other.”

Take that course.
Read that book.
Listen to that audible program.

Leaders keep learning or slowly fade away.

IT’S YOUR TURN

The world is asking you to step up and help show the way forward.

Someone is waiting for you to LEAD THE WAY.

Who will you INFLUENCE?

How far can you take them?

It’s time…

Lead, follow, or please get out of the way.

#LeadTheWay

-Joe Ciccarone

http://www.SalesVibe.net

Build It

“Your brand is what people say about you when you are not in the room.” – Jeff Bezos

My first year in SALES was rough.

Watching me try to secure an appointment was like watching Shaq at the foul line.

They paired me with the best sales person in our office.

He took me to lunch.

After listening to me complain how hard it was, he offered some advice:

“Be patient. You need to BUILD YOUR BRAND.”

I wasn’t even sure I knew what a BRAND was.

BRANDING was not taught in tax accounting class.

We all need to BUILD our own BRAND.

What’s a BRAND?

Our BRAND is:

The REPUTATION that arrives before we do.
What people EXPECT when they decide to work with us.
What our customers SAY about us when we’re not in the room.

Tom Peters said, “All of us need to understand the importance of branding. Our most important job is to be head marketer for the BRAND called “You”.

If we don’t BUILD IT, we’ll become just another face in the crowd.

If we work for a BIG company, we’ll fade away into another replaceable employee.

If we run our own business, we’ll be at the mercy of PRICE.

Our BRAND gives others PROOF:

It’s the PROJECTS we’ve done.
The OPPORTUNITIES we took on.
It’s the way we TREAT other people.

HOW TO BUILD YOUR BRAND:

LEAD WITH VALUE

Our first move should be to HELP the people we are looking to serve.

Find ways to help people accomplish their goals.

Nothing establishes TRUST faster.

BE FRIENDLY

People may not remember what you accomplished.

They will definitely remember how you made them feel.

KEEP IN TOUCH

Remembered people get opportunities.

Send the hand written note. Remember their birthday. Know their kid’s names.

Do the hard work it takes to make CONNECTING easy.

BE AUTHENTIC

Have the COURAGE to be yourself.

Everyone else is already taken.

BUILD YOUR ON-LINE PRESENCE

Your BRAND is not your product or your company.

It’s YOU!

Pick a social media platform.

Establish your online presence.

A good brand acts like a MAGNET.

People will proactively seek you out.

The best time to start BUILDING YOUR BRAND was about 5 years ago.

The second best time is TODAY.

If we don’t BRAND ourselves, someone will do it for us.

Your move…

#BuildIt

-Joe Ciccarone

http://www.SalesVibe.Net