The 2020 Book List

“Here’s to those who inspire us and don’t even know it.” – Anonymous

2020 was the kind of year that sent you to the wine store or the book store.  

Sometimes both on the same day.  

It was a year of milestones.

It was a year we had to think differently. 

Our homes became our offices.

Outside became the new gym.  

We all had to ROLL WITH THE PUNCHES.  

One of the silver linings of the pandemic was the opportunity to read and listen to some incredible books.

Each year I share the very best of what I came across.  

You can check out the best of lists I shared in 2019, 2018, 2017, & 2016.

BOOKS

These books made me think.

They changed my mind.  

Some got under my skin.

But that’s what great books do.

They help you see the world in a different way.

Can’t Hurt Me (By David Goggins): One of the most powerful stories of self-transformation you will ever read.  Goggins turns a childhood filled with racism, depression, poverty and abuse into a future with the US Special Forces. Goggins is the only person in history to complete the training of the Navy SEALs, Army Rangers, and Air Force Tactical Air Controllers.  Get the audio book.  It’s one part book, one part podcast where Goggins riffs the backstory of each chapter and drops more “F” bombs than the bar scene in Goodfellas.  

Eleven Rings (By Phil Jackson):  This book is a master class on leadership.  Phil Jackson has won more championships than any coach in the history of pro sports.  He is the winningest coach in NBA history.  Known as the “Zen Master”, Jackson reveals his unconventional leadership style that brought out the best in superstars (Jordan, Kobe), unpredictable personalities (Dennis Rodman) and the average role player.  Favorite Quote:  “Things never get solved, they just come together and then fall apart again, then the process starts over.” 

Shoe Dog (By Phil Knight):  If it is possible to earn an MBA from studying a single book, this would be it.  Phill Knight borrowed $50 from his dad in 1963 and turned it into the $30 billion monster called NIKE.  The stories Knight tells are amazing.  The struggles and obstacles Knight had to fight through were incredible. One of the best memoirs I ever read. 

Greenlights (By Matthew McConaughey):  This book caught me by surprise.  I had low expectations and was blown away.  McConaughey tells the funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  The stories resonate with you long after you put the book down.  The audio book is killer.  Narrated by McConaughey, it gives you the feeling of being bellied up to a bar with the actor as he tells stories while you share a bottle of whiskey.

Lives of the Stoics (By Ryan Holiday):  Holiday examines the lives of the most influential philosophers of the ancient world. The book is made up of 26 mini biographies that synthesizes a modern day lesson of each philosopher’s life.  No one is better at making ancient wisdom relevant to the modern world than Holiday.  

The Practice (By Seth Godin):  This little book will challenge you to show up each day to do your best work and share it with the world.  Godin, who has the most read business blog in the world, has a way of getting under your skin and inspiring you at the same time.  

PODCAST

Tim Ferris Show: Brene Brown (#409 – Feb 04, 2020) Striving versus Acceptance, Saving Marriages, and More.  Every time Ferris talks to Brene Brown I learn something about relationships, how to better interact with people, and myself.  An amazing 90 minutes on how to make relationships work while being your authentic self.  

Thank you for reading my blog.

Wish you a remarkable 2021!  

#InspireSomeone

Until next week,

Joe Ciccarone

www.SalesVibe.Blog

Greenlights

“Eliminate who we are not first, then we will find ourselves where we need to be.” – Matthew McConaughey, Greenlights

Welcome to The Vibe!

The blog that shovels the driveway after hitting the “publish” button.  

Each week we share ONE IDEA that helps you live a better life.

This week’s topic is FOCUS.

And why doing less gives us the GREENLIGHT to become more. 

The Vibe:  Greenlights

Do fewer things better.

Walk away from the unessential.  

Go all in on what matters most. 

Doing this will lead you to what Academy Award winner and now best-selling author Matthew McConaughey calls a GREENLIGHT.

In his memoir, GREENLIGHTS, McConaughey tells funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  

Greenlights is a book that resonates with you after you put it down.  

The audio book is killer.  

McConaughey does the narration himself.  

Think south Texas meets Dennis Hopper.  

The audio book gives you the feeling that you are drinking beers with McConaughey at a bar in Austin as he tells stories.  

No surprise, McConaughey is a phenomenal storyteller.   

And his stories are surprisingly relatable.    

McConaughey says the biggest trap he falls into is OVERCOMMITTING.  

He takes on too many projects.

He puts too much on his schedule.  

This lack of FOCUS leads him to “Make B’s, not A’s”.  

McConaughey says that at one point he was running 5 different companies.  

Then one day his phone rang.

It was his own production company.

He unexpectantly found himself not wanting to pick up the phone and talk to his own employees.  

McConaughey had no idea why.

The people calling were his people.

They were calling about projects being run by his own company. 

Faster than you can say, “Alright, Alright, Alright.”  McConaughey had a revelation.  

He realized he lost FOCUS.

He was OVERCOMMITTED.

This caused him to produce average work. 

McConaughey says he was tired of making B’s in five things.  I wanna make A’s in three things.”  

McConaughey made a decision to FOCUS only on his top THREE PRIORITIES:  Making movies, his foundation, & his family.  

He gave himself the GREENLIGHT to walk away from everything else.  

On the spot, he picked up the phone, called his attorney and shut down his production company and music label. 

FOCUSING on less, helped him become more.

We may not be making movies.  

But each of us are writing the next chapter of our life.

That story is written by what we give our FOCUS and ENERGY to each day.

We are at the end of an ass kicking year.

Some of us will try to make RESOLUTIONS in an attempt to make our next chapter better.  

Stop.

REDLIGHT!

No need to add anything to your already full schedule.

The magic is in the SUBTRACTION.   

Pick ONE THING that no longer fits the story you are trying to write.  

Just let it go.

No need to be DAZED and CONFUSED.

FOCUS on the few things that mater most.

McConaughey writes, “Get rid of the excess in our life that keeps us from being more of ourselves.” 

This takes SELF-AWARENESS.

This takes COURAGE.

But it’s so worth it.  

Do it for your BUSINESS.

Do it for your FAMILY.

Do it for YOU.

Less B’s.

More A’s.

Giddy up…

#Greenlight

Until next week,

Joe Ciccarone

www.SalesVibe.Blog

50 Lessons on the Path to 50

50 Lessons on the Path to 50

“If a man looks at the world at fifty the same way he looked at it when he was twenty and hasn’t changed, he wasted thirty years of his life.” – Muhammad Ali

Welcome to The Vibe!

The blog that believes age is a MINDSET.

Each week we discuss an IDEA that helps you live a better life.

This week’s topic is 50 Lessons on the Path to 50.

But let’s keep this “turning 50” thing between us.

Deal?

The Vibe: 50 Lessons on the Path to 50

Here are 50 Lessons on the Path to 50.

Some of these are lessons that have stuck with me since childhood.

Others were realized only after MISTAKES and FAILURES.

These IDEAS can help you live a better life no matter what age they are put into use.

Your results may vary.

#50For50

Joe Ciccarone

www.SalesVibe.Blog

Leaving 2019 Inspired

“Here’s to those who inspire us and don’t even know it.” – Anonymous

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Below are the BOOKS and IDEAS that inspired me in 2019:

BOOKS

Here are my favorite books for 2019.

Each of these helped me see the world in a better way.

Stillness is the Key (by Ryan Holliday) Is it possible to be poised, calm and focused even on our most hectic days?  Ryan Holiday shows us how.  Holiday distills 2+ years of research on ancient philosophy and modern neuroscience to deliver a playbook on how to live a more meaningful life.  My favorite book of 2019. 

Digital Minimalism (by Cal Newport) The average person spends over 2 hours a day staring at their phones.  That’s over 30 days each year.  That’s crazy.  Cal Newport shows how to control our technology, so it doesn’t control us. (Favorite idea:  Remove all social media apps from your phone.) 

Wise Guy: Lessons from a Life (by Guy Kawasaki) Guy Kawasaki was Apple’s chief evangelist under Steve Jobs.  He is a legend in Silicon Valley and one of its ultimate consigliere’s . Kawasaki shares a series of personal stories on family, career, and how to live a meaningful life.  So good.  Get the audible version.

Leadership in War (by Andrew Roberts) Winston Churchill said that if someone wanted to understand politics and leadership they needed to “Study history. Study history. Study history”.  Andrew Roberts proves Churchill’s point in one of the best leadership books I have ever read.  The good (Churchill, Napoleon, & Margaret Thatcher) and the bad (Hitler & Stalin) are on full display.  (PS – Napoleon was one of the OG ballers.)

The Art of Simple Living (by Shunmyo Masuno). Page a day books were one of the new genres I really dove into in 2019.  This one was my favorite daily reader.  Masuno, a practicing Zen Monk, gives 1 idea each day on how to live a more focused, joyful life.  

Sea Stories:  My Life in Special Operations (by Admiral William McRaven) William McRaven wrote a memoir that reads like a Brad Thor novel.  McRaven was part of some of the most famous US military operations of the past decades:  capturing Saddam Hussein, rescuing Captain Richard Phillips, and the special forces mission that killed Osama bin Laden. Get the audible version that is read by McRaven.  

Outer Order, Inner Calm: Declutter and Organize to Make More Room for Happiness (by Gretchen Rubin)  Clutter is everywhere.  Rubin shows why getting rid of things we don’t use, need, or love, frees up our minds (and closest) for what we truly value.

Gridiron Genius (By Michael Lombardi) Lombardi had the unbelievable good fortune to be mentored by 3 NFL legends: Bill Walsh, Al Davis, & Bill Belichick.  That’s 12 Super Bowl rings of knowledge showing you the ropes.  This is a fascinating look into what separates good teams from great ones and champions from dynasties.  (PS – Fly Eagles Fly).

Podcast

The Tim Ferriss Show | Jim Collins — A Rare Interview.  Forbes calls Jim Collins “one of the 100 Greatest Living Business Minds”. Collins’ books have sold more than 10 million copies.  This podcast is master class on how to build and lead an organization.

YouTube Clip

Warren Buffett, Bill Gates on the Charlie Rose Show.  Maybe the most knowledge ever dropped in 90 seconds on YouTube. Buffett and Gates tell us why we have to guard our most precious resource – time.

Happy holidays.

Thank you for reading my blog.

Wish you a massive success in the new decade!

#InspireSomeone

– Joe Ciccarone

http://www.SalesVibe.Net

 

 

Be Bold

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“Freedom lies in being bold.” –

Robert Frost

2,500 years ago, the Greek philosopher Democritus wrote, “Boldness is the beginning of action. But fortune controls how it ends.”

At first glance, this sounds like a copout.

Be bold…

But know that the final outcome is out of our control.

Do we control our own destiny?

Or does fortune?

Yes, to both.

We have the power to take BOLD ACTION.

But we don’t control the ending.

We can throw a perfect pass, but the WR can drop it.

We can have our best year ever, but be beat by someone who had a better one.

You can execute an amazing sales call, but can’t force the customer to take action.

Ryan Holiday wrote, “We control the beginning of things, but not the reciprocation. We can make the pitch…but fortune controls whether its accepted.”

So, no need to be a control freak.

Just take the NEXT STEP.

Make it BOLD.

Handle your end of the bargain.

The rest takes care of itself.

#BeBold

-Joe Ciccarone

http://www.SalesVibe.Net

22 Paths

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

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The morning we spent together in Madison was a special one for me.

It was privilege to speak to such an impressive group of people.

I am grateful for the TRUST you gave me investing 2 hours of your time.

Below is a list of the source material that the Sales Vibe course is based.

I included a brief summary following each book.

They come from some of the BIGGEST thinkers out there.

These books are an opportunity,

It’s chance to steal some of the best IDEAS, TACTICS, and STRATEGIES that can help you rock out SALES and LIFE.

Here are 22 PATHS you can explore.

MINDSET

Meditations  by Marcus Aurelius. The most powerful person on earth writes notes to himself on how to be a better person .  Think about that for a second.

GRIT: The Power of Passion & Perseverance by Angela Duckworth. The secret to outstanding achievement is not talent but a special blend of passion and persistence.  Duckworth shows why GRIT eats talent for breakfast.

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Sun Tzu.

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living by Ryan Holiday.  This is the follow up to Holiday’s Daily Stoic book.  This is one part journal, one part life lessons based on stoic philosophy.  It’s part of my daily routine.  

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

Digital Minimalism by Cal Newport.  Newport has been called the Marie Kondo of technology. Newport shows how technology is neither good nor bad. It’s our responsibility to control our screens, before they control us. This book shows how.

The Very Little But Very Powerful Book on Closing by Jeffrey Gitomer.  Gitomer shows you how to close sales that build relationships and create partnerships.  This short book also gives you some killer questions that will move the sales process forward.

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.  Fantastic.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it before BIG meetings.  It’s filled with killer questions.

This Is Marketing by Seth Godin.  A gamechanger on how to approach sales & marketing.  Godin shows you how to do work that matters for people who care.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Tame it by picking just one.

Then find one idea from that book that resonates with you.

Challenge yourself to put that idea into your daily routine.

Day by day.

Step by step.

That’s the formula.

Go…

#22Paths

-Joe Ciccarone

http://www.SalesVibe.Net

 

Game Changer

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“In the middle of every difficulty lies opportunity.” – Einstein

Change is everywhere.

That’s a good thing.

It means you’re still alive.

And in the game.

No need to FIGHT what’s new.

Embrace it by asking this question:

What’s the opportunity?

This question is a GAME CHANGER.

It will change your MINDSET.

It can change your life.

#GameChanger

-Joe Ciccarone

http://www.SalesVibe.Net

 

Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

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It was July 9th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS. 

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

  • Low value meetings and conference calls.
  • Invitations to events with marginal friends that gobble up your time and money.
  • Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

The Finest Hour

“If you’re going through hell, keep going.” – Winston Churchill

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There is an old saying, “Adversity reveals character.”

Many people crumble at the first sign of difficulty.

As soon life knocks them down, they FADE AWAY.

There’s another group that responds in a different way.

They RISE to the occasion.

ADVERSITY actually makes them better.

How you respond to ADVERSITY will determine the direction of your life.

ADVERSITY will show up at the worst time.

How will you RESPOND?

Will you RISE UP?

Or just FADE AWAY?

One of the greatest examples of LEADERSHIP under extreme ADVERSITY is Winston Churchill.

Churchill faced the daunting task of leading Great Britain against the Nazis during World War 2.

The month of June 1940 was exceptionally trying.

The “Battle of Britain” was underway.

Britain’s Royal Air Force was fighting Nazi Germany literally in the skies over their homes.

The fate of Britain and Western Europe hung in the balance.

On June 18, 1940 Churchill addressed Parliament.

Speaking in a Parliament under incredible PRESSURE and to a nation facing extreme ADVERSITY, Churchill delivered one of the greatest speeches of the 20th century.

The address would become known as Churchill’s “Finest Hour” speech.

One of the speech’s memorable lines is relevant today as when it echoed through Parliament.

Churchill said, “Let us therefore brace ourselves to our duties…that if the British Empire lasts for a thousand years, they will say ‘This was their finest hour…’.”

There it is.

GAME PLAN to take on ADVERSITY in one sentence.

Firm your resolve.

Do your job.

Make it YOUR FINEST HOUR.

We may not be saving the free world.

But we are impacting OUR WORLD.

Life is going to test you.

No need to FADE AWAY.

Rise to the moment.

Be a Churchill.

#TheFinestHour

-Joe Ciccarone

http://www.SalesVibe.Net

 

Growin’ Up

“God have mercy on the man who doubts what he is sure of.” – Bruce Springsteen, Brilliant Disguise

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In “Springsteen on Broadway”, Bruce Springsteen’s epic 3-hour journey through his life and music, The Boss tells a REMARKABLE story about his relationship with his father.

Springsteen reveals he sang many of his songs through the eyes of his dad.

Springsteen’s father lived a life very different from Bruce.

His dad was a blue collar, hard drinking, factory worker who struggled through life and his relationships.

Springsteen says, “My father was my hero. And my greatest foe.”

Just days before Bruce’s wife gave birth to their first child, Springsteen’s dad drove over 500 miles and arrived unannounced at his front door.

Bruce said his dad wanted to “Apologize…and warn me of the mistakes he made, so I would not make them myself.”

Springsteen calls this the greatest moment he ever had with his dad.

His dad wanted to change from a GHOST to an ANCESTOR in his life.

What’s the difference?

ANCESTORS show the way forward.

Ancestors create a path.

They make life better for those that come after them.

We build on their work.

We stand on our ancestors’ shoulders.

GHOSTS are the opposite.

Ghosts are focused on themselves.

They have very little or even a negative impact on your life.

They are easily forgettable.

Ghosts pass by and quickly disappear.

Almost like they were never there.

These RELATIONSHIPS also exist in our PROFESSIONAL LIFE.  

What kind of path are your leaving for others to follow?

Who is better off because you showed up?

Will you be missed when you’re gone?

The world needs more ANCESTORS.

We’ve heard enough GHOST stories already.

#GrowinUp

-Joe Ciccarone

http://www.SalesVibe.Net