Take the Gold

“Within every obstacle is an opportunity to improve our condition.” – Ryan Holiday

New Year’s Eve 2020 was like that frat party in college where the kegs kicked and the police showed up at the same time.

Everyone wanted out.

And we dashed to the exits at midnight full speed.

Good riddance. 

2020 did an amazing job smashing most of our plans. 

But we survived.

Now it’s time to turn the page.

Before we drag 2020 out to the curb with our dead Christmas tree, we need to do one thing. 

TAKE THE GOLD with us.

There’s a saying from Ben Franklin, who was no stranger to challenging years, “The things which hurt, instruct.”

2020 was a fantastic teacher.

It did an incredible job of showing us our weaknesses. 

It tested our mental and physical health.

Punched our daily routines in the throat.

And tried it’s best to cross collar choke our businesses. 

It forced us to evolve or become irrelevant.

But OBSTACLES also have a positive side.    

They not only obstruct, they instruct.

Obstacles show us what we need to change

In The Obstacle Is the Way, Ryan Holiday writes that obstacles can teach us a better way.

“What impedes us can also empower us.”

When we are forced to find new ways of doing things, progress is not far behind.

Here are 3 GOLD NUGGETS I am bringing into the new year:

LESS COMMITMENTS

We stopped trying to be everywhere.

2020 crushed our superficial relationships.

Which is NOT a bad thing.

No driving an hour each way to that party you did not want to attend on a beautiful Saturday afternoon.

There was less work travel because we found out that not all meetings need to be live. 

We got to hang out and spend quality time with our number one customer – our family.

We did less and learned to do it better. 

THE GREAT OUTDOORS

Fire pits on a Friday night with your friends.

Long hikes with your family on Christmas Day.

Outdoor bike rides in December.

These are no longer just for people in the OC. 

You may need to dress in 6 layers for the Philly winter, but 2020 showed us that the great outdoors is the gym that never closes and never charges a monthly fee.

BUY TIME BACK  

Time is our most precious asset.

No one ever has enough of it. 

2020 taught us that we can delegate out time drains like market trips and Costco runs.   

I never realized how much time was wasted going food shopping. 

Now the market gets dropped off at your doorstep with a few taps of your phone. 

If we save just an hour per week NOT going to the market, that’s over 2 full days you just bought back to do whatever you please in 2021.

Word.

Years like 2020 show us what we need to change.

They show us a better way. 

The new year is in front of us.

Time to turn the page.

Just TAKE THE GOLD with you.

#TakeTheGold

Wish you an amazing 2021!

Joe Ciccarone

www.SalesVibe.Blog

Greenlights

“Eliminate who we are not first, then we will find ourselves where we need to be.” – Matthew McConaughey, Greenlights

Welcome to The Vibe!

The blog that shovels the driveway after hitting the “publish” button.  

Each week we share ONE IDEA that helps you live a better life.

This week’s topic is FOCUS.

And why doing less gives us the GREENLIGHT to become more. 

The Vibe:  Greenlights

Do fewer things better.

Walk away from the unessential.  

Go all in on what matters most. 

Doing this will lead you to what Academy Award winner and now best-selling author Matthew McConaughey calls a GREENLIGHT.

In his memoir, GREENLIGHTS, McConaughey tells funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  

Greenlights is a book that resonates with you after you put it down.  

The audio book is killer.  

McConaughey does the narration himself.  

Think south Texas meets Dennis Hopper.  

The audio book gives you the feeling that you are drinking beers with McConaughey at a bar in Austin as he tells stories.  

No surprise, McConaughey is a phenomenal storyteller.   

And his stories are surprisingly relatable.    

McConaughey says the biggest trap he falls into is OVERCOMMITTING.  

He takes on too many projects.

He puts too much on his schedule.  

This lack of FOCUS leads him to “Make B’s, not A’s”.  

McConaughey says that at one point he was running 5 different companies.  

Then one day his phone rang.

It was his own production company.

He unexpectantly found himself not wanting to pick up the phone and talk to his own employees.  

McConaughey had no idea why.

The people calling were his people.

They were calling about projects being run by his own company. 

Faster than you can say, “Alright, Alright, Alright.”  McConaughey had a revelation.  

He realized he lost FOCUS.

He was OVERCOMMITTED.

This caused him to produce average work. 

McConaughey says he was tired of making B’s in five things.  I wanna make A’s in three things.”  

McConaughey made a decision to FOCUS only on his top THREE PRIORITIES:  Making movies, his foundation, & his family.  

He gave himself the GREENLIGHT to walk away from everything else.  

On the spot, he picked up the phone, called his attorney and shut down his production company and music label. 

FOCUSING on less, helped him become more.

We may not be making movies.  

But each of us are writing the next chapter of our life.

That story is written by what we give our FOCUS and ENERGY to each day.

We are at the end of an ass kicking year.

Some of us will try to make RESOLUTIONS in an attempt to make our next chapter better.  

Stop.

REDLIGHT!

No need to add anything to your already full schedule.

The magic is in the SUBTRACTION.   

Pick ONE THING that no longer fits the story you are trying to write.  

Just let it go.

No need to be DAZED and CONFUSED.

FOCUS on the few things that mater most.

McConaughey writes, “Get rid of the excess in our life that keeps us from being more of ourselves.” 

This takes SELF-AWARENESS.

This takes COURAGE.

But it’s so worth it.  

Do it for your BUSINESS.

Do it for your FAMILY.

Do it for YOU.

Less B’s.

More A’s.

Giddy up…

#Greenlight

Until next week,

Joe Ciccarone

www.SalesVibe.Blog

Burn the Boats

“Without commitment, nothing happens.” – T.D. Jakes

Welcome to The Vibe!

The blog that is already standing in line for the vaccine.

Each week we share ONE IDEA that can help you live a better life.

This week’s topic is COMMITMENT.

And why sometimes we have to go ALL IN.

The Vibe:  Burn the Boats

In 1519, the explorer Herman Cortes sailed from Cuba to Mexico.

Cortes was looking to get himself and his native Spain rich by looting the “new world”.

But Cortes had one little problem.

His crew was nowhere near COMMITTED to this mission as he was.  

They were far from home. 

The conditions were bad. 

The natives were unfriendly. 

The crew couldn’t even get into any of the good nightclubs in downtown Veracruz. 

No sooner did they land in Mexico there was talk of a mutiny. 

Some of the crew spoke openly of stealing the boats and sailing back to Cuba without Cortes.

Trouble was brewing. 

Cortes faced an incredible test of his COMMITMENT to this mission.     

How could he accomplish the most important mission of his life under these circumstances?  

Did Cortes give a speech?

Did he round up the conspirators?

Or maybe take everyone to Cancun for a team building weekend? 

Nada.

Cortes did one of the most legendary actions in history.  

He BURNED THE BOATS.  

All gone.

Bye Bye.

Now there would be no way home but through. 

BURNING THE BOATS changed the game.  

It left Cortes and his crew no other option.

Succeed or die trying. 

Cortes showed everyone he was not just INTERESTED in this mission. 

He was dangerously COMMITTED.

We may not be 16th century Spanish explorers.

And most of us are at least a vaccine away before we start EXPLORING foreign lands again.  

But each of us has a MISSION in our lives that needs our full COMMITMENT.

Maybe you are trying to save your business. 

Or you need to repair a broken relationship.

It could be that you are facing a health problem that has no easy answer.  

Whatever challenging MISSION you are up against, it’s going to take everything you got.  

We won’t succeed if we are just interested.

We have to prove that we are full on COMMITTED.

Our commitments test us to see what we are really made of.      

Our commitments show the world who we really are.

What’s the ONE THING you need to dangerously commit to? 

Seth Godin asks“What would you still try even if you knew you would fail?” 

That’s your MISSION.

Time to go ALL IN.

An amazing journey will follow.

#BurnTheBoats

Joe Ciccarone

www.SalesVibe.Blog