Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

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It was July 9th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS. 

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

  • Low value meetings and conference calls.
  • Invitations to events with marginal friends that gobble up your time and money.
  • Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

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Remove Everything

“Art is the elimination of the unnecessary.” – Pablo Picasso

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In the book Antifragile: Things That Gain from Disorder author Nassim Nicholas Taleb tells a story about Michelangelo and Pope Julius II.

The story goes like this…

Michelangelo just created the statute of David.

David was considered the masterpiece of all masterpieces.

David is still so renowned that 500 years later over 1 million people wait in line to view him at the Accademia in Florence, Italy.

Pope Julius II asked Michelangelo what was the secret to his creative genius?

Julius wanted a better understanding of the MINDSET Michelangelo brought to his work.

The Pope asked Michelangelo how he could create something so REMARKABLE out of a block of marble that many artists refused to work with because it was flawed.

Michelangelo answered, “It’s simple. I just remove everything that is not David.”

REMOVE EVERYTHING  

When I struggle in my job, jiu jitsu, or my personal life there is a common theme.

I try to install new habits or ideas with out getting rid of old baggage.

We all have OLD HABITS and STALE ROUTINES.

It’s like trying to sail off to a new world with out taking the rope off the dock.

You can only go so far.

Like Michelangelo, we have to REMOVE EVERYTHING that no longer makes sense.

We have to EDIT OUT what no longer belongs, so what’s possible can emerge.

Focus more on REMOVING than adding.

What if???

  • Instead of chasing that hot new stock, we get out of DEBT.
  • Instead of starting a new diet, we cut out SUGAR.
  • Instead of constantly checking our iPhones, we FOCUS on the people right in front of us.

Chip away at anything that no longer belongs.

Time to start your own RENAISSANCE. 

#RemoveEverything

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

Airplane Mode

“Starve Your Distractions.  Feed Your Focus.” – Anonymous

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Have you ever flown across the country?

If so, you can speak to the phenomenon of PRODUCTIVITY that happens when you are at 30,000 feet.

It’s called AIRPLANE MODE.

Many frequent fliers tell tales of getting more work done on a cross country flight than an entire week in the office.

AIRPLANE MODE serves up the perfect work environment:

  • Zero distractions (barring that screaming baby 2 rows back):
  • No interruptions.
  • Your phone does not buzz every 10 seconds.

You are in a bubble.

Work gets done:

  • Presentations get finished.
  • Books get read.
  • Blogs get written.

Author Peter Shenkman brags about writing 28,000 words for one of his books on a single flight.

One of the BEST IDEAS I discovered in 2017 was bringing AIRPLANE MODE to ground level.

It’s an awesome way to get work done.

I spend 1 hour of each day on AIRPLANE MODE.

Jon Acuff talks about this concept in his book FINISH.

There’s no need to wait for your next trip to Las Vegas to make progress on an important project.

We can create an uninterrupted, distraction free bubble to do our most important work on the ground.

The start of the year is a great opportunity to experiment with new ways of doing things.

So buckle your seat belts.

Put your tray tables in their locked upright position.

Oh…

And stow that carry-on bag under your seat.

TIME TO GO ON AIRPLANE MODE:

CHOOSE ONE PROJECT 

What’s the ONE THING you need to finish?

What project has been hanging over your head for too long?

Choose that one.

PICK YOUR PLACE

Find a place where you will not be tempted by distractions.

I found my home office was a terrible place to get work done.

There were just too many distractions.

So much so that I gave up my home office.

It was converted into a playroom.

I find cafes and local libraries work way better.

GET YOUR TIMING RIGHT  

What time of day are you at your best?

Schedule AIRPLANE MODE at your mental peak.

I’m a morning person.  For me, the earlier the better.

Night time does not work.

I fade late afternoon like the Dallas Cowboys in December.

DISCONNECT 

Shut your phone down.  Turn off your ipad.

Completely disconnect.

What if my kids call? 

What if I miss a customer email?

Be brave.

The world will be there 59 minutes later when you reconnect.

SET A TIMER

I put my iPhone on AIRPLANE MODE.

Then I set 60 minutes on my timer app.

The first couple times I found myself looking up every 5 minutes.

Eventually the hour flies by.

GET TO WORK

Don’t let the distractions of everyday life keep you from doing your best work.

Bruce Lee said, “The successful warrior is the average person, with laser focus.”

Starve your distractions.

Feed your focus.

Go on AIRPLANE MODE.

And watch your productivity TAKE OFF.

#AirPlaneMode

-Joe Ciccarone

http://www.SaleVibe.Net

Chart Your Course 

“The ability to make that human connection is the key to personal and career success.” – Paul J. Meyer

What’s the first thing a physician does before they walk into an exam room?

They look at the chart.

It doesn’t matter how many times they have seen that patient.

They start at the chart.

Top sales people do the same thing.

One of the best tactics I’ve learned on how to connect is to create a personal “chart” on each customer.

This simple idea is devastatingly effective.

Your chart will help you generate killer dialogue with tough customers on subjects they care about.

You will build trust, expand your time and increase your access.

Consider this….

You already have your customer’s name, email & cell phone in your contacts (You did have the guts to ask for their cell phone, right???).

Now it’s time to complete your customer chart.

The more we call on a customer, the more information we uncover.

We need a system to capture this info that is instantly accessible.

Document the info you uncover in the notes section of your customer’s profile.

After a few conversations, your chart should look something like this:

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So how does this create access?

Picture this…

You are walk into your customer’s office.  They are sitting at their desk waiting for you.

Instead of trying to break the ice with an awkward comment about the weather,

  • “How about this crazy weather?”

You start with this:

  • “So how’s Zoey’s freshman year at Cornell going?”

Or you could ask,

  • “What did you think about that 4th down call vs. Ohio State?” 

Or,

  • “So what’s it like trying to eat Paleo during the holidays?”

Questions like these start emotionally engaging conversations.

They lower the customer’s defenses.

They expand your time.

The customer is more inclined to listen to your ideas.

Your job is to find opportunities to ask these type of questions.

When the customer is done speaking, transition into your OPENING…

“That is awesome.  Great to hear.  So the reason I stopped by today is…”.

Access is 90% of the game.

Access is created when hustle, value, & trust come together.

When it does, you can chart your own course.

– Joe