Just Quit It

“Ask yourself at every moment, “Is this necessary?” — Marcus Aurelius, Meditations

Welcome to The Vibe!

The blog that shows up on snow days.

Each week we discuss ONE IDEA to help you live a better life.

This week’s topic is QUITTING.

And how QUITTING can put you on the path to WINNING.

The Vibe: Just Quit It

In 1997, Steve Jobs took the reins at Apple for his second stint as CEO.

Apple was in bad shape. 

The company lost over $1 billion that year. 

On the verge of bankruptcy, many thought Apple was finished. 

Steve Jobs had a huge challenge in front of him. 

What was Jobs’ first move?       

He became one of the greatest QUITTERS in the history of business.   

Jobs cancelled 70% of Apple’s product line overnight.

Apple went from 17 products to only 4.  

Jobs FOCUSED Apple only on the few things it did best.

He QUIT everything else.

The result?

Apple went from a $1 billion loss to a $300 million profit in one year. 

Apple would go on to become the world’s most valued company.

And change life forever with the iPhone.

This Steve Jobs’ story destroys one of the greatest myths ever told…

“Winners Never Quit.” 

This quote looks great on Pinterest.

It’s found in grade school classrooms and gyms everywhere.

Just one little problem…

It’s total BS. 

In his book “The Dip”, Seth Godin writes, “Winners quit all the time. They just quit the right stuff at the right time.”

Sometimes our best move is to move on.

We need SELF-AWARENESS to realize what’s no longer working so we can move on to what will.

We all have HABITS and PROJECTS that no longer serve us.

They hold us back from being the best version of us.    

Maybe you check your phone every 2 minutes, all day long, even when you’re around family and friends.

Perhaps COVID got you spending way too much time on Netflix at night and it’s crushing your quality sleep.   

Or maybe that BIG project your business took on last year no longer makes sense.

We all have something we need to QUIT.

This is true if you are a legendary CEO, an Academy Award winning actor or a working parent just trying to get it right.

Reflect for a moment.  

How are you getting in your own way?  

What are you doing that no longer serves you?

Find the courage to JUST QUIT IT. 

In an interview before his death, Steve Jobs was asked what was his greatest accomplishment at Apple?

Job’s replied, “I’m as proud of what we don’t do as I am of what we do.”

It’s a new year.

Time for a fresh start.

We’re moving forward.

And only bringing the good stuff.

#JustQuitIt

Joe Ciccarone

www.SalesVibe.Blog

Greenlights

“Eliminate who we are not first, then we will find ourselves where we need to be.” – Matthew McConaughey, Greenlights

Welcome to The Vibe!

The blog that shovels the driveway after hitting the “publish” button.  

Each week we share ONE IDEA that helps you live a better life.

This week’s topic is FOCUS.

And why doing less gives us the GREENLIGHT to become more. 

The Vibe:  Greenlights

Do fewer things better.

Walk away from the unessential.  

Go all in on what matters most. 

Doing this will lead you to what Academy Award winner and now best-selling author Matthew McConaughey calls a GREENLIGHT.

In his memoir, GREENLIGHTS, McConaughey tells funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  

Greenlights is a book that resonates with you after you put it down.  

The audio book is killer.  

McConaughey does the narration himself.  

Think south Texas meets Dennis Hopper.  

The audio book gives you the feeling that you are drinking beers with McConaughey at a bar in Austin as he tells stories.  

No surprise, McConaughey is a phenomenal storyteller.   

And his stories are surprisingly relatable.    

McConaughey says the biggest trap he falls into is OVERCOMMITTING.  

He takes on too many projects.

He puts too much on his schedule.  

This lack of FOCUS leads him to “Make B’s, not A’s”.  

McConaughey says that at one point he was running 5 different companies.  

Then one day his phone rang.

It was his own production company.

He unexpectantly found himself not wanting to pick up the phone and talk to his own employees.  

McConaughey had no idea why.

The people calling were his people.

They were calling about projects being run by his own company. 

Faster than you can say, “Alright, Alright, Alright.”  McConaughey had a revelation.  

He realized he lost FOCUS.

He was OVERCOMMITTED.

This caused him to produce average work. 

McConaughey says he was tired of making B’s in five things.  I wanna make A’s in three things.”  

McConaughey made a decision to FOCUS only on his top THREE PRIORITIES:  Making movies, his foundation, & his family.  

He gave himself the GREENLIGHT to walk away from everything else.  

On the spot, he picked up the phone, called his attorney and shut down his production company and music label. 

FOCUSING on less, helped him become more.

We may not be making movies.  

But each of us are writing the next chapter of our life.

That story is written by what we give our FOCUS and ENERGY to each day.

We are at the end of an ass kicking year.

Some of us will try to make RESOLUTIONS in an attempt to make our next chapter better.  

Stop.

REDLIGHT!

No need to add anything to your already full schedule.

The magic is in the SUBTRACTION.   

Pick ONE THING that no longer fits the story you are trying to write.  

Just let it go.

No need to be DAZED and CONFUSED.

FOCUS on the few things that mater most.

McConaughey writes, “Get rid of the excess in our life that keeps us from being more of ourselves.” 

This takes SELF-AWARENESS.

This takes COURAGE.

But it’s so worth it.  

Do it for your BUSINESS.

Do it for your FAMILY.

Do it for YOU.

Less B’s.

More A’s.

Giddy up…

#Greenlight

Until next week,

Joe Ciccarone

www.SalesVibe.Blog