JAB, JAB, JAB, HOOK

“The person that gives value first has the leverage.” – Gary Vaynerchuk

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What’s the worst professional advice you ever got?

In Tim Ferriss’ new book, Tribe of Mentors, Ferriss asks a series of questions to a group of elite athletes, super achievers, & billionaires.

Here’s one question that generated some fascinating dialogue:

“What are the bad recommendations you hear in your profession or area of expertise?”

This question brought me back to my first SALES job.

During our weekly sales meetings, my manager would walk around the meeting room and say phrases like “Work the close!” and “A.B.C. – Always Be Closing.”

It was like Alec Baldwin’s character “Blake” from Glengarry Glen Ross giving you a motivational talk each week.

SALES was all about CLOSING a deal.

Get the contract signed and move on.

Helping a customer succeed and establishing a long term relationship had little to do with the process.

For my money, “Always Be Closing.” is the worst professional advice I ever got.

EVERYONE IS IN SALES 

Like it or not, EVERYONE is in SALES.

We all have something to sell:

  • Our product to a customer.
  • Your kids on brushing their teeth.
  • Convincing your husband it’s time to remodel the kitchen.

If you really want to CLOSE THE DEAL, focus less on CLOSING and more on VALUE. 

LEAD WITH VALUE

Sales is all about providing VALUE.

It’s HELPING someone get the OUTCOMES they are searching for by using your idea, product or service.

Gary Vaynerchuk, internet entrepreneur & bestselling author, has an amazing philosophy on how to get people to decide in your favor.

It’s called JAB, JAB, JAB, HOOK.

GIVE TO GET

Think of the SALES process like a boxing match.

Each JAB is you providing HELP and VALUE to your customer.

The HOOK, which comes only after a series of jabsis your ask.  It’s what you are trying to get the other person to agree to.

Your JABS setup the HOOK.

The JABS increases the chances that your HOOK hits the target.

Just like a boxer has a GAME PLAN before entering the ring, each salesperson needs a plan before entering a customer’s office.

SALES PLAN

Before you ask a customer to do anything, HELP THEM three times.

Prove your VALUE. 

It’s not about “Always Be Closing.

It’s all about: “Always Be Helping.

It’s:

  • Give Value
  • Give Value
  • Give Value
  • Ask

The JAB, JAB, JAB, HOOK method delivers knockouts:

  • It ENGAGES customers.
  • It creates TRUST.
  • Establishes long term RELATIONSHIPS.

People are way more receptive to take action on new ideas with people they like, trust, and know have their best interests at heart.

This is not just a GAME PLAN for SALES.

It’s also a great philosophy for life.

#JabJabJabHook

-Joe Ciccarone

http://www.SalesVibe.net

 

 

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Uncommon Gratitude

“Strength and growth come only through struggle and effort.” – Napoleon Hill

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Last week was a great reminder of all that we have to BE THANKFUL.

It’s EASY to GIVE THANKS for the good things:

  • Our families.
  • Good health.
  • Our freedom.

I just listened to a REMARKABLE podcast with Gary Vee and Tim Ferriss.

Ferriss was promoting his new book,  Tribe of Mentors.

Gary Vee asked Ferriss two of the most powerful questions I’ve heard in an interview:

  • What setback are you most grateful for? 

  • What failure propelled you the furthest?

Wow.

It makes you think…

When was the last time you were GRATEFUL for an OBSTACLE that knocked you down?

  • The injuries.
  • The setbacks.
  • The breakups.

These OBSTACLES, which seem horrible at the time are actually the fuel that make the good stuff possible.

Often the view at the top is fantastic, but GROWTH happens in the valley below.

It takes UNCOMMON GRATITUDE to appreciate setbacks.

If we want to BECOME MORE, we have to CONFRONT MORE.

We have to think every obstacle that comes our way was made especially for us.

The tests of life are not there to break us, but make us.

Tony Robbins says, “Life does not happen to you, it happens for you.”

Looking back, I can see where this has happened for me:

  • I got cut from my high school baseball team.  I was crushed. To fill my newfound free time, I started training martial arts.  I’m still training to this day.
  • After missing out on a promotion I really wanted, I decided it was time to PROMOTE MYSELF.  I hired a recruiter and landed a position with a growing company.  One of the best moves I ever made.
  • My knee blows out while training Jiu Jitsu.  What started off as scary, turned into an amazing journey that showed me a better way to EAT, TRAIN & LIVE.

UNCOMMON GRATITUDE is being thankful for all the tough times that make you better.

Gratitude is not an automatic response, especially for the tough times.

Being grateful for both the good and the bad transforms an AVERAGE life into a REMARKABLE journey.

What OBSTACLE made you better in the past?

What TOUGH CHALLENGE are you facing now?

Time to give thanks.

#UncommonGratitude

– Joe Ciccarone

http://www.SalesVibe.Net

 

Just Start

“An object at rest stays at rest. An object in motion remains in motion.” – Newton’s 1st Law of Physics

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The worst part was not being able to TRAIN Jiu Jitsu for a full year.

Watching the students roll on the mat while I sat in a FULL KNEE BRACE was rough.

But the toughest part was yet to come.

I got the green light from my surgeon and PT to step on the mat again.

Then the MIND GAMES started:

  • Was my knee really fully healed?
  • What if I get hurt again?
  • These new guys are really BIG!

FEAR, DOUBT, & INSECURITY all showed up at the same time.

Good times.

These same emotions can also wreak havoc in our work.

They can hold us back when:

  • We don’t visit that ANGRY CUSTOMER because we think we have no value to offer.
  • We’re afraid to ASK FOR THE SALE after we served a customer well.
  • We don’t CHANGE CAREERS because we think we will fail.

We can’t make our emotions go away.

But we can make the room UNCOMFORTABLE when they show up.

Nothing crushes negative thoughts like ACTION.

When negative thoughts cause inaction, we have to learn to JUST START:

MAKE THE FIRST MOVE

The FIRST MOVE is the hardest.

It breaks our ENERTIA. 

When I stepped on the mat for the 1st time, it was a HUGE mental victory.

Confidence, that was barely present the day before, started to build.

Doing creates options.

Gary Vee likes to say, “It’s time to stop talking and START doing.”

It seems the universe rewards those who have the COURAGE to JUST START.  

FOCUS ON THE NEXT STEP

Thinking of the entire process is daunting.

I was only focused on who was next to me on the mat, not every challenge that lie ahead.

Many people PROCRASTINATE because they think they need to know all the steps.

Not true.

We just need to know the NEXT STEP.

We can ADJUST as we go.

PROGRESS, NOT PERFECTION

PERFECT is a lie.

Progress is our goal.

Forget PERFECTION.

Focus on shrinking the gap between where you are where you want to go.

CREATE DEADLINES

We need deadlines.

I have a deadline for my weekly blog.

7am each Monday I hit the “Publish” button on my blog.

Ready or Not.

It forces me to send my work out into the world.

1 published BLOG post is worth 5 that I am working on.

JUST DO IT

Nothing CRUSHES FEAR like doing what scares you.

From hitting the “Publish” button, to stepping on the Jiu Jitsu mat, nothing tells fear who’s in charge more than taking ACTION.

What project do you want to BEGIN?

What OBSTACLE do you want to take on?

START something BIG.

It may lead you to someplace great…

#JustStart 

-Joe Ciccarone

http://www.SalesVibe.net

 

 

 

 

 

 

 

 

The Clouds & The Dirt

“I spend all my time in the clouds or in the dirt. That’s why I’m successful.” – Gary Vaynerchuk

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Fall is here.

Just walk inside a Starbucks.

Holy pumpkin everything…

I find fall the best time of the year to make CHANGES.

No need to wait for the chaos of the holidays to disappear.

We can get a head start by BEGINNING NOW.

When the conversation at Aunt Nelly’s holiday dinner turns to New Year’s resolutions, we’ll have 3 months of progress to show.

How cool is that?

Besides, I have an awful track record with resolutions.

I don’t do them.

From learning to trade stock options to trying to be less sarcastic, I’ve failed at most of them.

Instead, I now focus on DAILY ACTION.

DAILY ACTION is the secret to accomplishing BIG GOALS.

Gary Vee calls this concept – “The Clouds and The Dirt.”

THE CLOUDS

THE CLOUDS are your goals.

They are the places you want to take your life.

What BIG IDEA do you want to achieve?

  • Create a $1 million customer?
  • Lose 10 pounds?
  • Write a blog post every Monday?

We’ll all have different answers to this question.

But THE PROCESS is the same.

The 1st step is DECIDING what we want to accomplish.

For me, I want to be a more consistent writer.

I’d love to be 2 to 3 weeks ahead with blogs posts.

Waking up Monday at 4:30am to finish this week’s post is not a long term strategy.

THE DIRT

THE DIRT is how you get there.

It’s the DAILY GRIND.

The DIRT are the SMALL DAILY ACTIONS we need to take that make the CLOUDS possible.

THE DIRT is the journey.

It’s the gritty path that leads to our GOALS.  

DECIDE

Decide on 1 daily action you can do that gets you closer to your GOAL.

For me, I need to write more.

My DAILY ACTION:

  • Write 200 words each morning before 7am.

BE SPECIFIC

The SECRET is to be specific.

My goal is NOT to “Write every day.”

That’s too vague.

Our ACTIONS need to be:

  • Simple.
  • Actionable.
  • Accountable.

JUST SAY NO

TIME and ENERGY are limited resources.

We have to be intentional where we invest them.

Gary Vee said, “I don’t spend any time on things that don’t matter.”

This means sometimes saying “No” to people.

Saying “No” is tough.

We think we are letting people down.

But when we don’t say “No” to distraction, we are only letting ourselves down.

WHAT DO YOU SEE?

When you look into THE CLOUDS what do you see?

Keep your eyes on the CLOUDS

But your hands in the DIRT.

Our thoughts are with our friends in TEXAS & FLORIDA this week.

#StayStrong

-Joe Ciccarone

http://www.SalesVibe.net

 

 

 

 

Start It Up

“Being an entrepreneur is not about starting a business.  It’s a way of looking at the world.  See opportunity where others see obstacles. Take risks when others take refuge.” – Michael Bloomberg

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“Be your own boss!”

That’s the rage today.

Anyone who has seen Gary V roll through his day “crushing it” dreams of launching their own START UP.

You don’t have to live in Silicon Valley or flip houses to be an ENTREPRENEUR.

We are all START UPS.

We are the CEO’s of our CAREER.

The same skills that help an entrepreneur launch a START UP are needed to GROW your career and keep your work RELEVANT.

We have to bring an entrepreneurial mindset to our CAREER.

When I first got out of college I worked in a CPA firm.

That was my first “START UP”.

I was “out of business” in about a year.

But I learned a ton and moved on.

I took those lessons and changed course.

I did what every successful entrepreneur does when they FAIL:

  • Learn.
  • Adjust.
  • Try Again.

Like many entrepreneurs, I had a few lean years.

I tried and failed multiple times.

It wasn’t until my 6th START UP until I went PUBLIC.

CAREERS, like like START UPS, have to grow and evolve or they die.

Here are 5 WAYS TO START UP YOUR CAREER:

CONTROL YOUR TIME

Control your time or someone else will.

Never go into a day with an empty calendar.

An unplanned day leads to working on other people’s agendas.

One of the wealthiest entrepreneurs I know gave me this killer time management tip, “Throw away your “To Do” lists.  If something needs to get done, schedule it. Protect that schedule.”

CONTROL YOUR FINANCES

Create a monthly budget.

Give each dollar a job.

We are not in Congress.  We can’t spend more than we make.

Dave Ramsey sums it up best, “Debt is dumb.”

CREATE YOUR BOARD OF ADVISERS

No one wins alone.

Have a board of advisers.

Learn from who came before you.

Make original mistakes, not basic ones.

INVEST IN YOURSELF

The first START UP we need to invest in is ourselves.

The wealthiest people I know all have 1 thing in common, they never stop learning.

Take the seminar.

Read the book.

Grow or die.

TAKE RISKS

No risk, no nothing.

There comes a time when you have to LEAP.

When opportunity appears, take ACTION.

It doesn’t matter if you are a solo ENTREPRENEUR or part of a BIG organization.

There is enormous opportunity everywhere.

What will you START UP?

Up to you…

#StartItUp

-Joe Ciccarone

www.SalesVibe.Net

 

 

 

 

Super Power

“Know thyself.”  -Socrates

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If you could have one SUPERPOWER, what would it be?

Growing up I wished I could read people’s minds.

Facebook cured me of that.

Now my superpower would be SELF AWARENESS.

Self awareness is magic.

Self awareness is:

  • Knowing your strengths.
  • Realizing your weaknesses.
  • Understanding how your actions affect others.

Self Awareness is more important than intelligence.

Early in my career, I struggled big time with self awareness.

I wanted to be a tax accountant.

I got a degree in accounting and a position in a CPA firm.

How do you say “bad idea” in Italian?

Family members, who never offered me advice ever, pulled me aside during parties and told me I was making a mistake.

They said accounting and me were not a good combination.

Did their opinions have something to do with my inability to sit still, not being great with math, and my habit of talking to anyone who entered the room?

It’s amazing what others see, but we can’t.

My lack of self awareness caused a number of job changes.

I moved through 3 different industries to find my career path.

Fun times…

Tony Robbins said, “Self awareness is one of the rarest of human commodities.  Very few people are aware of their own patterns.”

So true.

Self awareness dramatically improves your chances of succeeding in SALES.

How?

Selling is about INFLUENCE.

Influence starts with self awareness.

3 Ways to Increase Self Awareness:

1.  Video Yourself 

There’s a reason video is used by every professional sports team on the planet.  The tape does not lie.  Watching yourself give a sales presentation can make you uncomfortable, but gives amazing perspective.  It shows things you would never realize.  Once you see your errors, they are much easier to correct.

2. Imagine You are Being Recorded

This idea came from Jocko Willink.  Willink said just the thought of being recorded will affect your actions.  Imagine your actions, expressions, and words are being taped. Then imagine that video played back to your family & friends. Ouch…

3.  Seek Out Feedback

Find someone you respect.  Ask them to critique your game.  How do they think you’re doing?  What should you start doing?  What do you need to stop?  This one takes courage. Double that if you ask one of your customers.

Gary Vee said, “If you don’t have self awareness, then no matter how smart you are, you aren’t going to get very far.”

#KnowThySelf

-Joe Ciccarone

http://www.SalesVibe.net

 

 

Win the Day

“Each day you are writing your legacy.” Gary Vaynerchuk

 

Picture this…

It’s 20 years from now.

You are looking back at your career.

What do you see?

How will you be remembered?

Will you even be remembered?

Ouch…

Tough questions.

No easy answers.

One thing is certain.

Amazing careers are the byproduct of great years.

Great years are built on productive days.

There is no better way to create your legacy than to WIN the day.

When you win the day, great years start showing up.

Jim Rohn said, “Run the day, or the day runs you.”

You are the author of your career.  It’s time to start writing…

Below are Gary Vaynerchuk’s “5 Rules to Win the Day”.

These are simple, but profound.

For those not familiar with Gary V, start here.

Below each rule, I list ideas on how to apply these principles to our daily SALES hustle.

Gary V’s 5 Rules To Win the Day:

1) Be Confident

  • Your confidence shows up before you do.
  • Confidence starts with PREPARATION.
  • Anxiety is your mind telling your body that are not fully prepared for what you are about to do.
  • Preparation eats anxiety for breakfast.

2) Positive Vibes Only

  • You can focus on the POSITIVE or dwell on the negative.
  • Positive energy attracts. Negative energy repels.
  • The choice is yours.

3) Strength Over Weakness

  • Develop your strengths.
  • Too many people waist time trying to upgrade their weaknesses. BIG mistake.
  • The best version of you is hiding out in your undeveloped strengths.

4) Legacy > Currency

  • Play the long game.
  • People who focus on the short sale over the long term relationship lose.
  • Think LEGACY over moment.

5) Hustle

  • HUSTLE beats talent.
  • HUSTLE + TALENT = ELITE PERFORMER
  • Be the first to show up.
  • Be the first to follow up.
  • You are responsible for the ENERGY you bring to each room you enter.
  • #BringIt

Average people have AVERAGE years.

Elite performers create REMARKABLE years.

When you look back on your career, what will YOU see?

Up to you…

-Joe Ciccarone