Don’t Look Over

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“I am more afraid of our own mistakes than our enemy’s schemes.”  – Pericles

You can see it when a swimmer glances over to the next lane.

You see it when a jiu jitsu competitor lets their opponent dictate the pace of the match instead of executing their game plan.

You can see it when a SALESPERSON focuses more on what their competition is doing than bringing value to their customers.

When you FOCUS on things outside of your control, BAD things happen.

You start reacting instead of initiating.

Momentum disappears.

You fall behind.

Instead of dictating the pace, you are playing catch up.

Elite competitors FOCUS only on what’s in their control.

They DON’T LOOK OVER to see what their competition is doing.

They take care of their responsibilities.

Then ADAPT and ADJUST to anything outside of their control.

Ryan Holiday wrote, “Very few empires are destroyed by external forces.  They are undone by their own hubris….We should be far more concerned with our own ego and our own inadequacies than what someone else may do to us.”

Over the next 12 weeks, the rest of the year will play out.

Your FOCUS needs to be on executing your GAME PLAN.

Show up prepared.

Lean forward.

No reason to hold anything back.

If you feel the need to look somewhere…

Look in the mirror.

Because that’s your REAL COMPETITION.

Word.

#DontLookOver

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

Prioritize & Execute

“Make a list of everything you need to do.  Figure out your highest value activity.  Throw the rest of the list away.” – Warren Buffett

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Life gets hectic.

The urgent gets in the way of the important.

We miss opportunities to do our best work.

Daily fires burn up our chances to create an impact.

It’s time to push back.

It’s time to punch our TO DO list in the face.

How?

PRIORITIZE & EXECUTE.

Average sales people check off items on their TO DO list.

This gives them a false sense of accomplishment.

Elite sales performers:

  • Allocate their time to their highest VALUE activities.
  • Create IMPACT by focusing on what matters.
  • IGNORE distractions.

Most people have life happen to them.

It’s time to start happening to life.

Last week’s Vibe discussed the value of putting everything on paper.

This week we turn our TO DO list into a strategic game plan.

“Prioritize and Execute” is a core principle in Jocko Willink’s book “Extreme Ownership:  How US Navy SEALS Lead & Win“.

It goes like this…

You have to be RUTHLESS to the things that don’t matter.

You have to learn to DISAPPOINT the right people.

How to Prioritize & Execute:

  1. Write out your TO DO List
  2. Prioritize your list in order of importance.
  3. Create 2 lists:
    1. Your Top 3 TO DO items becomes List #1
    2. Anything on your list from #4 down becomes List #2
  4. Title List #1: Game Plan
  5. Title List #2: Do NOT DO List

You just decided where you’re going to focus your TIME & ENERGY. 

You also just decided who you’re going to disappoint.

Never fun, but necessary.

Focus and attack #1 on your GAME PLAN list.

Be relentless.

Decline, delegate, or delete everything on your Do NOT DO List.

This is simple, but not easy.

It takes courage to say “No”.

But hold the line.

You will be trading a few uncomfortable conversations for long term impact.

We dive head first into AVERAGE when we try to be all things to everyone.

You’re not here to be AVERAGE.

Someone is counting on you to be REMARKABLE.

Go…

-Joe Ciccarone

http://www.SalesVobe.Net

 

Drain Your Brain

“I couldn’t sleep at all last night.” – Bobby Darrin, Tossin’and Turnin

Life gets unbalanced.

Things come at us from all directions.

Our mind wanders.

ANXIETY creeps in.

It gets difficult to stay in the PRESENT MOMENT.

Time to FIGHT back.

It’s time to kick anxiety to the curb.

Elite performers teach themselves how to tame chaos.

One of the best tactics I’ve learned to work through this is called, “Drain Your Brain.”

Jeffrey Gitomer writes about this in the “Little Gold Book of Yes! Attitude.”

This idea is simple, but highly effective.

When life gets HECTIC:

  1. Grab a writing tablet
  2. Write EVERYTHING down on paper you need to do.

EVERYTHING.

From the $1,000,000 sales proposal you need to create to picking up your dry cleaning.

Don’t stop until:

  • Everything is on paper.
  • Your mind can’t think of anything else that needs to be done.

What does this do?

There is a therapeutic effect to getting your thoughts out of your mind and on to paper.

Your mind is now free to focus on SOLUTIONS rather than carry the weight of your to do list around.

This tactic literally clears up space in your brain that allows your PROBLEM SOLVING ability to kick in.

Your mind is freed.

CREATIVITY flows.

Ideas pop into your head.

There is a quote that fits perfectly here, “The most tiring project is the one we never get to.”

So true.

Why?

Because our minds drag unfinished tasks around like a 50 pound backpack.

No more!

Empty your mental backpack.

Drain your brain.

Free your mind.

Free your life.

#MindsetIsEveything

-Joe Ciccarone

NEXT WEEK:  Prioritize & Execute.  How to turn your to-do list into a strategic game plan.

Plan to Win

“Everyone has a plan ‘til they get punched in the mouth.” – Mike Tyson

Last week’s Vibe focused on the value of attending customer conferences.

This week we roll out the game plan.

Our conference goals are to:

  • Engage.
  • Connect.
  • Establish access.

We will focus our plan on 2 scenarios: 

  1. Meeting an existing customer who does not yet work with us.
  2. Meeting a potential new customer.

Game on…

Scenario #1:  Existing Customer  – No Access

Step 1:

  • Get a copy of the conferences pre-registered attendee list.
    • Is there a customer attending that you have not met?
  • Select the customers you want to meet.

Step 2:

  • Do you have any customer advocates who can introduce you?
    • Is your advocate attending the same conference?
      • “Dr John – I saw your name on the EMG conference list.  Would you mind introducing me to Dr Kelly during one of the breaks?.”
    • If your advocate won’t be at the conference:
  • “Dr John, Would you mind introducing me over email to Dr Kelly?  I would love to connect with them at the EMG Course.”

Step 3:

Work the room!

  • Not everyone will visit your booth.
  • You may have to proactively walk around, find that person & introduce yourself.
  • Remember your goal:  Establish Access.
    • Sell the appointment, NOT your product.
  • “Dr Kelly – Dr John said you were someone I should meet. There are a ton of new resources available.  Could we set up a time to discuss?”
    • “What day of the week works best for you?”
    • “What’s the best way to stay in touch?”
      • You will usually get an email address.
    • Ask for their cell #.
      • You will get it 50% of the time.
        • Send them a brief text the next day:
      • “Great to meet you!  Look forward to working with you.  Joe Ciccarone”
    • If you can’t get their cell #, ask for their admin’s name & phone #.

Scenario #2:  Potential New Customer 

Step 1:

  • An endless stream of people will stroll by your booth.
  • Your job is to:
    • Engage.
    • Gauge their potential.
    • Connect.
  • You’ll need at least 3 engaging power questions prepared in advanced.
    • 3 Conference Power Questions: 
  • 1) “What’s been your experience with __________?”
  • 2) “When you see __________, what’s your first move?”
  • 3) “When you hear the word _________, what comes to mind?”
    • This question is killer.
      • The answer gives you a glimpse of this customer’s top of mind awareness of your product / service:
        • You will hear:
          • “Can’t get paid.”
          • “Doesn’t work.”
          • “I need more training.”
          • “I refer out.”
            • Respond, “Really?  Why’s that?”
            • Don’t cut them off.  Let them finish speaking, no matter how off base their reasoning may sound.
            • Tell them you have a few ideas that may help.  Ask when is the best time to stop by and discuss further?

New customers are the life blood of any business.

When you expand your influence, you expand your impact.

Create a plan.  Be intentional.

Success never happens by chance.

#PlanToWin

-Joe Ciccarone