Plus, Minus, Equal

“To become great, you need someone better you can learn from, someone lessor you can teach, & someone equal that can challenge you.” – Ken Shamrock, UFC Legend

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Ken Shamrock is a dangerous person.

Shamrock is a legend in the Mixed Martial Arts community.

He is a 4x World Champion and  UFC Hall of Famer.

What can Ken Shamrock teach us about sales and personal growth?

Everything.

Shamrock is now a renowned trainer for young MMA fighters.

He developed a training strategy that is studied by business leaders and best selling authors.

It’s called:  Plus, Minus, Equal.

Let’s double leg in to take a look…

PLUS

Everyone needs a coach.

We need someone in our life who has more experience than we do.

It’s human nature to revert back to the mean.

You need someone you can go to when you’re in a slump.

You need someone to tell you the hard truth you don’t want to hear.

Consider this:

  • Tiger Woods has a swing coach.
  • Mike Trout has a hitting instructor.
  • Robert De Niro has an acting coach.

Even Warren Buffett has Charlie Munger to run deals by.

It doesn’t matter if you have won 4 Masters, 2 American league MVP’s, 2 Academy Awards, or have a net worth of $74.6 Billion.

You need a mentor.

MINUS

Everyone needs someone to teach.

When you teach something, you are forced to understand it better.

The teacher benefits as much as the student.

I was a blue belt in Brazilian Jiu Jitsu for 7 years.

People earn their law degree faster.

I had incredible instructors.

I had a peer group who enjoyed smashing me into the mat.

But 1 thing was missing.

I was not teaching anyone.

Then I was asked to teach a weekly basic’s class.

An amazing thing happened…

The more I taught, the more refined my own skills became.

That faded blue belt is now draped around my college diploma in my home office.

Find someone to mentor.

EQUAL

We all need a peer group that pushes and challenges us to be our best.

Tony Robbins said in a podcast that there are 2 rules people need to follow to live an extraordinary life.

Rule #2 is:

  • “Surround yourself with quality individuals.  You become who you hang out with.”

Rule #1?

Sorry, that’s a topic for a future Vibe.

The Plus Minus Equals concept works so well because it gives us continuous feedback from every angle.

When we play in all 3 spaces, we get exponential benefits.

Plus Minus Equals changes our mindset.

Too often we get caught up in singular titles:

  • “I’m the director.”
  • “I’m just a sales rep.”
  • “I’m the new guy.”

No more.

Everyone teaches.

Everyone learns.

Everyone trains.

Your CHALLENGE is to find an area in your life where you can dive into all 3 roles.

Mouthpiece not included.

#PlusMinusEqual

-Joe Ciccarone

http://www.SalesVibe.net

 

 

The Main Event

“The main thing is to keep the main thing the main thing.” – Steven Covey

priority.pngBrazilian Jiu Jitsu is a microcosm of life.

When you:

  • Don’t execute the BASICS, bad things happen.
  • Lose FOCUS, trouble follows.
  • Get DISTRACTED, you get hurt.

It doesn’t matter if you are training Jiu Jitsu or negotiating in a customer’s office, you have to PUT FIRST THINGS FIRST or pay the price.

This week our series continues on the 7 Habits of Highly Effective People.

Habit #3:  Put First Things First

Let’s roll…

There is an amazing disconnect between what we say is IMPORTANT and our actions.

At times we act like a General Manager of an awful sports team.

We trade high value assets for low value items:

  • We give our ATTENTION to Instagram when our family is right in front of us.
  • We give away our HEALTH when we pass the gym to get “caught up” on email.
  • We let people steal our TIME because we are afraid to say “No”.

Take back control by putting first things first.  

It all starts by eliminating distraction.

A few weeks ago I found myself losing focus.

My phone pinged all day.

I was reacting, not initiating.

The iphone was stealing my attention away from what was right in front of me.

This was happening more often than I would like to admit.

It was time to put first things first.

I made 3 changes:

  • Removed all social media apps from my iphone.
  • Turned off all notifications for everything.
  • Limited email to 2 times per day.

The result?

More focus.

Less stress.

A game changer.

There is more white space during my day.

But the biggest benefit has been PRESENCE.

I’m more AWARE of what’s going on in front of me.

200 years before Covey wrote the 7 Habits, Goethe said:

“Things Which Matter Most Must Never Be at the Mercy of Those That Matter Least.”

Maybe it’s time we start acting that way.

#PutFirstThingsFirst

-Joe Ciccarone

http://www.SalesVibe.net

 

 

Own It

“It ain’t the rain, the snow, the boss, the competition, the spouse, the money, the car, the job, or the kids – it’s you! And it always has been.” – Jeffrey Gitomer

The first person we have to lead is ourselves.

We have to own the outcome for all areas of our life.

This is called taking Extreme Ownership.

When we take Extreme Ownership, we change everything.

We no longer have our happiness dictated by circumstances.

We set the tone, not others.

But this mindset requires COURAGE.

Why?

Because when something goes wrong it’s on us.

There is no one else to BLAME.

Taking full responsibility can bruise your ego.

The BIGGEST threat to our own success is not some uncontrollable outside factor.

It’s our decision making process.

Don’t like the way things are going?

Change it.

Not where you want to be?

Adjust.

We may not be able to control what happens to us.

But we have 100% control on how we respond.

Once we figure this out, everything else becomes easier.

#OwnIt

-Joe Ciccarone

www.SalesVibe.net

 

Win the Day

“Each day you are writing your legacy.” Gary Vaynerchuk

 

Picture this…

It’s 20 years from now.

You are looking back at your career.

What do you see?

How will you be remembered?

Will you even be remembered?

Ouch…

Tough questions.

No easy answers.

One thing is certain.

Amazing careers are the byproduct of great years.

Great years are built on productive days.

There is no better way to create your legacy than to WIN the day.

When you win the day, great years start showing up.

Jim Rohn said, “Run the day, or the day runs you.”

You are the author of your career.  It’s time to start writing…

Below are Gary Vaynerchuk’s “5 Rules to Win the Day”.

These are simple, but profound.

For those not familiar with Gary V, start here.

Below each rule, I list ideas on how to apply these principles to our daily SALES hustle.

Gary V’s 5 Rules To Win the Day:

1) Be Confident

  • Your confidence shows up before you do.
  • Confidence starts with PREPARATION.
  • Anxiety is your mind telling your body that are not fully prepared for what you are about to do.
  • Preparation eats anxiety for breakfast.

2) Positive Vibes Only

  • You can focus on the POSITIVE or dwell on the negative.
  • Positive energy attracts. Negative energy repels.
  • The choice is yours.

3) Strength Over Weakness

  • Develop your strengths.
  • Too many people waist time trying to upgrade their weaknesses. BIG mistake.
  • The best version of you is hiding out in your undeveloped strengths.

4) Legacy > Currency

  • Play the long game.
  • People who focus on the short sale over the long term relationship lose.
  • Think LEGACY over moment.

5) Hustle

  • HUSTLE beats talent.
  • HUSTLE + TALENT = ELITE PERFORMER
  • Be the first to show up.
  • Be the first to follow up.
  • You are responsible for the ENERGY you bring to each room you enter.
  • #BringIt

Average people have AVERAGE years.

Elite performers create REMARKABLE years.

When you look back on your career, what will YOU see?

Up to you…

-Joe Ciccarone

 

 

 

Plan to Win

“Everyone has a plan ‘til they get punched in the mouth.” – Mike Tyson

Last week’s Vibe focused on the value of attending customer conferences.

This week we roll out the game plan.

Our conference goals are to:

  • Engage.
  • Connect.
  • Establish access.

We will focus our plan on 2 scenarios: 

  1. Meeting an existing customer who does not yet work with us.
  2. Meeting a potential new customer.

Game on…

Scenario #1:  Existing Customer  – No Access

Step 1:

  • Get a copy of the conferences pre-registered attendee list.
    • Is there a customer attending that you have not met?
  • Select the customers you want to meet.

Step 2:

  • Do you have any customer advocates who can introduce you?
    • Is your advocate attending the same conference?
      • “Dr John – I saw your name on the EMG conference list.  Would you mind introducing me to Dr Kelly during one of the breaks?.”
    • If your advocate won’t be at the conference:
  • “Dr John, Would you mind introducing me over email to Dr Kelly?  I would love to connect with them at the EMG Course.”

Step 3:

Work the room!

  • Not everyone will visit your booth.
  • You may have to proactively walk around, find that person & introduce yourself.
  • Remember your goal:  Establish Access.
    • Sell the appointment, NOT your product.
  • “Dr Kelly – Dr John said you were someone I should meet. There are a ton of new resources available.  Could we set up a time to discuss?”
    • “What day of the week works best for you?”
    • “What’s the best way to stay in touch?”
      • You will usually get an email address.
    • Ask for their cell #.
      • You will get it 50% of the time.
        • Send them a brief text the next day:
      • “Great to meet you!  Look forward to working with you.  Joe Ciccarone”
    • If you can’t get their cell #, ask for their admin’s name & phone #.

Scenario #2:  Potential New Customer 

Step 1:

  • An endless stream of people will stroll by your booth.
  • Your job is to:
    • Engage.
    • Gauge their potential.
    • Connect.
  • You’ll need at least 3 engaging power questions prepared in advanced.
    • 3 Conference Power Questions: 
  • 1) “What’s been your experience with __________?”
  • 2) “When you see __________, what’s your first move?”
  • 3) “When you hear the word _________, what comes to mind?”
    • This question is killer.
      • The answer gives you a glimpse of this customer’s top of mind awareness of your product / service:
        • You will hear:
          • “Can’t get paid.”
          • “Doesn’t work.”
          • “I need more training.”
          • “I refer out.”
            • Respond, “Really?  Why’s that?”
            • Don’t cut them off.  Let them finish speaking, no matter how off base their reasoning may sound.
            • Tell them you have a few ideas that may help.  Ask when is the best time to stop by and discuss further?

New customers are the life blood of any business.

When you expand your influence, you expand your impact.

Create a plan.  Be intentional.

Success never happens by chance.

#PlanToWin

-Joe Ciccarone

Be On Display

“Follow the 20 Butt Rule. When 20 of your customer’s butts are gathered in the same room, yours should be too.” – Jeffrey Gitomer

Imagine this…

Your customers are standing in line waiting to speak with you.

They mention how much they appreciate your support.

Your conversation ends with the customer asking you to stop by their office to discuss other ways you can work together.

Is this a dream?

Are you in Fantasy Land?

Nope.

This scenario is real.

How do elite sales people open doors and create access?

They EXHIBIT at conferences.

One of the most underutilized opportunities in sales is attending your customer’s conferences.

These conferences are amazing ways to establish yourself in your local marketplace.

You get to connect with the busiest customers and key opinion leaders outside the chaos of their office.

The customers literally come to you.

A good day exhibiting at a conference crushes a month of driving around your territory walking cold into offices.

Here are 3 Ways to Get Yourself on Display:

  1. Contact the CME Office of each academic medical center you cover:  
    • Ask for the person who coordinates their CME events.
    • Ask that person for their most updated course schedule.
    • Ask to be included on their distribution list.
  2. Ask your top customers what local conferences they attend:
    • “Dr John – What’s your favorite local medical conference?”
    • Ask your customer for their contact person for that conference.
    • Contact that person and tell them you want to help support their next event.
  3. Ask your customer what local organizations support their patient population:
    • EG- “Miles for Migraine” hosts a yearly 5k run in cities throughout the country.
    • Top customers & Key Opinion Leaders from multiple institutions attend.
    • You literally can go for a run with your top customers.

Your BIGGEST customers are the HARDEST to access.

That should excite you.

Those barriers are there to keep the average sales people out.

Don’t be average.

Leverage your resources, courage, & creativity.

When you do this, your value to your customers & company will be on full display.

#BeOnDisplay

-Joe Ciccarone

Next Week’s Vibe:  The Exhibitor’s Playbook: How to Engage, Connect, & Get Invited Back. The elite salesperson’s guide to working a conference.

 

 

Chart Your Course 

“The ability to make that human connection is the key to personal and career success.” – Paul J. Meyer

What’s the first thing a physician does before they walk into an exam room?

They look at the chart.

It doesn’t matter how many times they have seen that patient.

They start at the chart.

Top sales people do the same thing.

One of the best tactics I’ve learned on how to connect is to create a personal “chart” on each customer.

This simple idea is devastatingly effective.

Your chart will help you generate killer dialogue with tough customers on subjects they care about.

You will build trust, expand your time and increase your access.

Consider this….

You already have your customer’s name, email & cell phone in your contacts (You did have the guts to ask for their cell phone, right???).

Now it’s time to complete your customer chart.

The more we call on a customer, the more information we uncover.

We need a system to capture this info that is instantly accessible.

Document the info you uncover in the notes section of your customer’s profile.

After a few conversations, your chart should look something like this:

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So how does this create access?

Picture this…

You are walk into your customer’s office.  They are sitting at their desk waiting for you.

Instead of trying to break the ice with an awkward comment about the weather,

  • “How about this crazy weather?”

You start with this:

  • “So how’s Zoey’s freshman year at Cornell going?”

Or you could ask,

  • “What did you think about that 4th down call vs. Ohio State?” 

Or,

  • “So what’s it like trying to eat Paleo during the holidays?”

Questions like these start emotionally engaging conversations.

They lower the customer’s defenses.

They expand your time.

The customer is more inclined to listen to your ideas.

Your job is to find opportunities to ask these type of questions.

When the customer is done speaking, transition into your OPENING…

“That is awesome.  Great to hear.  So the reason I stopped by today is…”.

Access is 90% of the game.

Access is created when hustle, value, & trust come together.

When it does, you can chart your own course.

– Joe

 

 

The Big 3

“There are 3 things every successful salesperson needs: the right mindset, a refined skillset, and an effective tool kit.” – The Only Sales Guide You’ll Ever Need

Mindset is everything.

We must dial in the right mindset before we go anywhere near a customer.

Below are 3 questions that will help you create a killer pre-call mindset.

These 3 questions are applicable to any selling situation.

Below each question is a micro question related to our customers.

Mentally rehearse these before your next appointment:

  • 1) What can I LEARN?
    • What’s been their experience?
    • What do they perceive?
    • What outcomes do they see?
    • What’s most important to them?
    • Where are they apathetic?
  • 2) What VALUE can I bring?  
    • How comfortable are they with dosing?
    • When do they hold off injecting?
    • What muscles are they afraid to inject?
    • How strong is their reimbursement?
    • How efficient is their schedule?
    • What are they working on in the new year?
  • 3) What ACTIONS can we take?  
    • What idea can we agree upon?
    • What 1 patient can we identify?
    • Who can I connect this customer to?
    • Who can this customer introduce me to?
    • What project can we work on together?

LEARN what’s going on inside your customer’s head.

Bring VALUE to every interaction.

Facilitate ACTION.

Do these 3 consistently, take your access and influence to the next level.

#TheBig3

-Joe Ciccarone