Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

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It was July 9th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS. 

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

  • Low value meetings and conference calls.
  • Invitations to events with marginal friends that gobble up your time and money.
  • Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

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Airplane Mode

“Starve Your Distractions.  Feed Your Focus.” – Anonymous

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Have you ever flown across the country?

If so, you can speak to the phenomenon of PRODUCTIVITY that happens when you are at 30,000 feet.

It’s called AIRPLANE MODE.

Many frequent fliers tell tales of getting more work done on a cross country flight than an entire week in the office.

AIRPLANE MODE serves up the perfect work environment:

  • Zero distractions (barring that screaming baby 2 rows back):
  • No interruptions.
  • Your phone does not buzz every 10 seconds.

You are in a bubble.

Work gets done:

  • Presentations get finished.
  • Books get read.
  • Blogs get written.

Author Peter Shenkman brags about writing 28,000 words for one of his books on a single flight.

One of the BEST IDEAS I discovered in 2017 was bringing AIRPLANE MODE to ground level.

It’s an awesome way to get work done.

I spend 1 hour of each day on AIRPLANE MODE.

Jon Acuff talks about this concept in his book FINISH.

There’s no need to wait for your next trip to Las Vegas to make progress on an important project.

We can create an uninterrupted, distraction free bubble to do our most important work on the ground.

The start of the year is a great opportunity to experiment with new ways of doing things.

So buckle your seat belts.

Put your tray tables in their locked upright position.

Oh…

And stow that carry-on bag under your seat.

TIME TO GO ON AIRPLANE MODE:

CHOOSE ONE PROJECT 

What’s the ONE THING you need to finish?

What project has been hanging over your head for too long?

Choose that one.

PICK YOUR PLACE

Find a place where you will not be tempted by distractions.

I found my home office was a terrible place to get work done.

There were just too many distractions.

So much so that I gave up my home office.

It was converted into a playroom.

I find cafes and local libraries work way better.

GET YOUR TIMING RIGHT  

What time of day are you at your best?

Schedule AIRPLANE MODE at your mental peak.

I’m a morning person.  For me, the earlier the better.

Night time does not work.

I fade late afternoon like the Dallas Cowboys in December.

DISCONNECT 

Shut your phone down.  Turn off your ipad.

Completely disconnect.

What if my kids call? 

What if I miss a customer email?

Be brave.

The world will be there 59 minutes later when you reconnect.

SET A TIMER

I put my iPhone on AIRPLANE MODE.

Then I set 60 minutes on my timer app.

The first couple times I found myself looking up every 5 minutes.

Eventually the hour flies by.

GET TO WORK

Don’t let the distractions of everyday life keep you from doing your best work.

Bruce Lee said, “The successful warrior is the average person, with laser focus.”

Starve your distractions.

Feed your focus.

Go on AIRPLANE MODE.

And watch your productivity TAKE OFF.

#AirPlaneMode

-Joe Ciccarone

http://www.SaleVibe.Net