The 2020 Book List

“Here’s to those who inspire us and don’t even know it.” – Anonymous

2020 was the kind of year that sent you to the wine store or the book store.  

Sometimes both on the same day.  

It was a year of milestones.

It was a year we had to think differently. 

Our homes became our offices.

Outside became the new gym.  

We all had to ROLL WITH THE PUNCHES.  

One of the silver linings of the pandemic was the opportunity to read and listen to some incredible books.

Each year I share the very best of what I came across.  

You can check out the best of lists I shared in 2019, 2018, 2017, & 2016.

BOOKS

These books made me think.

They changed my mind.  

Some got under my skin.

But that’s what great books do.

They help you see the world in a different way.

Can’t Hurt Me (By David Goggins): One of the most powerful stories of self-transformation you will ever read.  Goggins turns a childhood filled with racism, depression, poverty and abuse into a future with the US Special Forces. Goggins is the only person in history to complete the training of the Navy SEALs, Army Rangers, and Air Force Tactical Air Controllers.  Get the audio book.  It’s one part book, one part podcast where Goggins riffs the backstory of each chapter and drops more “F” bombs than the bar scene in Goodfellas.  

Eleven Rings (By Phil Jackson):  This book is a master class on leadership.  Phil Jackson has won more championships than any coach in the history of pro sports.  He is the winningest coach in NBA history.  Known as the “Zen Master”, Jackson reveals his unconventional leadership style that brought out the best in superstars (Jordan, Kobe), unpredictable personalities (Dennis Rodman) and the average role player.  Favorite Quote:  “Things never get solved, they just come together and then fall apart again, then the process starts over.” 

Shoe Dog (By Phil Knight):  If it is possible to earn an MBA from studying a single book, this would be it.  Phill Knight borrowed $50 from his dad in 1963 and turned it into the $30 billion monster called NIKE.  The stories Knight tells are amazing.  The struggles and obstacles Knight had to fight through were incredible. One of the best memoirs I ever read. 

Greenlights (By Matthew McConaughey):  This book caught me by surprise.  I had low expectations and was blown away.  McConaughey tells the funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  The stories resonate with you long after you put the book down.  The audio book is killer.  Narrated by McConaughey, it gives you the feeling of being bellied up to a bar with the actor as he tells stories while you share a bottle of whiskey.

Lives of the Stoics (By Ryan Holiday):  Holiday examines the lives of the most influential philosophers of the ancient world. The book is made up of 26 mini biographies that synthesizes a modern day lesson of each philosopher’s life.  No one is better at making ancient wisdom relevant to the modern world than Holiday.  

The Practice (By Seth Godin):  This little book will challenge you to show up each day to do your best work and share it with the world.  Godin, who has the most read business blog in the world, has a way of getting under your skin and inspiring you at the same time.  

PODCAST

Tim Ferris Show: Brene Brown (#409 – Feb 04, 2020) Striving versus Acceptance, Saving Marriages, and More.  Every time Ferris talks to Brene Brown I learn something about relationships, how to better interact with people, and myself.  An amazing 90 minutes on how to make relationships work while being your authentic self.  

Thank you for reading my blog.

Wish you a remarkable 2021!  

#InspireSomeone

Until next week,

Joe Ciccarone

www.SalesVibe.Blog

Ruck & Roll

“Of all the paths you take in life, make sure a few of them are dirt.”

John Muir

Welcome to The Vibe!

The blog that says it wants to get together over the holidays then ghosts you until January.

Each week we discuss one IDEA to help you live a better life.

This week’s topic is how to stay healthy during a pandemic.

And why sometimes NATURE is the best medicine.

The Vibe: Ruck & Roll

Everyone is done with this pandemic. 

But this pandemic doesn’t seem to be done with us.

2020 has been a STREET FIGHT.    

A global pandemic.

A contentious election.

Virtual school.

And to top it all off…

The Cobra Kai is back.

And we have no idea if we should be rooting for Daniel-san or Johnny Lawrence.  (…No Mercy!)

We didn’t ask for any of this. 

But it’s here.

And we need the best version of ourselves to show up each day to FIGHT THROUGH IT.

A strong BODY and a clear MIND are essential. 

But that’s way easier said than done. 

Pandemics crush routines. 

They blow up the familiar.

They close gyms.  

Or at least make gyms NOT the ideal place to be.

Running on a treadmill, next to a sweaty dude in a “Tough Mudder” tank top with no mask, is not on my pandemic bucket list.  

Pandemics force creativity. 

In 2020, OUTSIDE became the new gym.

Get Rolling

Pre-COVID, biking was something my wife & I did only on vacation and BK. (Before Kids).

When we moved out of the city, we hung up our bikes in the garage of our new townhome. 

Fifteen years and 3 kids later, we took those bikes down for the very first time to put them in a moving van.   

Who said kids won’t change them?  LOL.

2020?

We’ve been logging 4-5 bike rides a week.

I forgot how MIND CLEARING outdoor bike rides are.  

It’s awesome cardio.

Rolling past the fall colors is spectacular.  

The brisk air is therapeutic. 

Your head clears.

The mind resets.  

A bike ride still gives me that mini vacation feel. 

Which is so needed during a year like this one.  

Go Ruck 

Early in the pandemic walking also made a comeback.

Walking may be the most timeless exercise. 

2,000 years ago, the Roman philosopher Seneca wrote, “We should take wandering outdoor walks, so that the mind be nourished and refreshed by the open air and deep breathing.” 

We started by taking short walks on cold March nights.

The walks evolved into longer hikes through neighborhoods I never knew existed. 

It was great to be OUTSIDE and MOVING.

But something was missing. 

The walks were good for the mind.  

But the body needed more. 

After a long walk, I still felt like I needed to workout.  

Then the answer appeared…

During a walk I was listening to David Goggin’s incredible book, “Can’t Hurt Me.”  Goggin’s writes how he uses a weighted “ruck bag” for endurance training.

A few days later, I read Tim Ferris’ blog post raving about his favorite new purchase, the “Go Ruck” bag.

Sold. 

I’ve been using the “Go Ruck” for 5 months.

It’s fantastic.

The “Go Ruck” is a weighted backpack that turns your walk into a workout.

It’s low impact.

And helps you build STRENGTH and ENDURANCE.

Two things we all need more of in 2020. 

Hands down my favorite pandemic purchase.

This past year has been a slog.

The only certainty is that life is going to keep crashing into us.

So let’s keep our minds CLEAR and bodies STRONG. 

Find something that works for you.  

Get outside. 

Get creative.

Get moving.

It’s never been more essential. 

#RuckAndRoll

Joe Ciccarone

http://www.SalesVibe.Blog

A Long Strange Trip

A Long Strange Trip

“What a long strange trip it’s been.” – Jerry Garcia

Welcome to The Vibe!

The blog that refuses to get a haircut until this whole quarantine thing is over.

Each week we discuss ONE IDEA that will help you live a better life.

This week’s topic is A LONG STRANGE TRIP.

The Vibe:  A Long Strange Trip

Last week I was standing in the produce aisle.

I looked up and saw a man quickly walk into the market. 

He was wearing a camouflage jacket, camouflage baseball hat, gloves and a black bandana pulled up over his face.

My first thought was “active shooter”.

I was ready to dive behind the avocado table.

But then the man grabs a shopping basket.

He starts examining the blueberries.

All good.

No threat.

Just a guy buying blueberries while rocking out his version of pandemic gear.    

The past 70+ days have been A LONG STRANGE TRIP.

Restaurants shutting down. 

No graduations parties.

No baseball. 

No jiu jitsu class.

Drive-by birthdays.

And the final insult…

Washing off your groceries (I hate you Covid-19). 

Not fun.

To say this summer may be different is like saying the next Pope may be Catholic.

A friend asked me a question that really made me think.

“Do you want your post-lockdown life to look more like it did before or now?” 

At first, I thought my friend may have had a high fever.    

But when I thought about it, it was a real POWER QUESTION

The past few months were rough.

An invisible virus shut down the entire planet. 

Everyone’s life changed overnight. 

But a crazy experience like this can be an amazing teacher.

What do we need more of in our lives? 

What do we need less of? 

Ben Franklin, no stranger to uncertainty, wrote, “Those things that hurt, instruct.”  

Look back over the past 2 months.

What are you going to bring with you?  

We need to take more out of this experience than just The Ozarks and White Claw.

3 Things I Learned from A LONG STRANGE TRIP: 

Prepare the Night Before

I started the quarantine wasting a ton of time.

The lockdown blew up everyone’s routines.

I was unfocused.

Everyone was home. 

Distractions were everywhere.  

A few days in I stole an idea from Jocko Willink.

Jocko calls it PRE-STAGING.

I started preparing for the next day the night before. 

It sounds simple (it is) but it’s also amazingly effective. 

Each night I charged my MacBook Air, placed it on my desk and opened it to the project I was working on.

The book I planned to read was put on the table with my journal and highlighter next to it.

I scheduled the next day’s workout in my calendar.  

My son and I confirmed a time for our BJJ session.

PRE-STAGING sets the tone for the next day.

It also makes the next morning way more FOCUSED and PRODUCTIVE.

Long Walks Are Magic 

There’s a great quote by Nietzsche that’s says, “All truly great thoughts are conceived by walking.”

We never walked so much as family.  

Some were walks during sunset on way too chilly March nights.

Others were long, meandering walks through neighborhoods I never knew existed. 

Walking may be the closest thing to a magic pill.

It makes you feel better.

Walking makes you think better. 

The more we walk as a family, the more meaningful our conversations become.  

You get to hear what’s on everyone’s mind. 

You get to bounce ideas off each other. 

Long walks are here to stay. 

Work(out) from Home

It took a global pandemic to teach me that you don’t need to drive 20 minutes to the gym or yoga studio to get an awesome work out.

There are so many ass kicking workouts you can stream and rock out right at home. 

Saves time.

No traffic.

No parking problems.  

And you’re on no one’s schedule but your own.    

Namaste Covid-19 for shining the light on home workouts. 

Anthony Bourdain wrote, “Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts…But that’s okay. The journey changes you. You take something with you.” 

A long journey can make you see the world differently.

We return home a different person. 

We just have to be open to the lesson. 

Keep traveling…

#ALongStrangeTrip

Joe Ciccarone

www.SalesVibe.Blog

Think Like a Roman Emperor

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“The impediment to action advances action.  What stands in the way becomes the way.” – Marcus Aurelius

Welcome to The Vibe!

The only weekly blog that doesn’t binge on Netflix.

Each week we discuss ONE IDEA that will help you live a better life.

This week’s topic is how to THINK LIKE A ROMAN EMPEROR.

And how ANCIENT WISDOM can help us live a modern life.

Did someone say TOGA???

The Vibe:  Think Like a Roman Emperor  

The disease was rumored to have started in Asia.

It spread to every part of the world.

The virus wreaked havoc.

Travel was shut down.

Sporting events and parties were put on hold.

The economy tanked.

Everyday life was turned upside down.

By now you know what this is about…

The Antonine Plague of 165 AD.

A virus invaded the Roman Empire almost 2,000 years ago.

It caused one of the worst crisises in the empire’s 900 year history.

Ryan Holiday wrote, “This plague made Rome look more like a battlefield than a world power.”

Sound familiar?

The Romans looked to one person to guide them through this crisis – their Emperor -Marcus Aurelius

Marcus is considered one of the greatest emperors in Rome’s history.

To deal with all the wars, plagues and problems of running an empire, Marcus wrote notes to himself.

These notes were reminders of how to live with high CHARACTER and VIRTUE.

By luck, his personal diary still exists.

The diary, which was never meant for anyone but Marcus, is now considered one of the greatest books ever written.

It’s called MEDITATIONS.

Author Tyler Cowen calls MEDITATIONS “a quake book,” because it shakes your view of the world upside down.

US Presidents, Prime Ministers, and Generals have relied on MEDITATIONS to help them through tough times.

Could an ANCIENT DIARY help us navigate through our current CRISIS?

You bet your chariott  it can.

Here are 3.5 ways to THINK LIKE A ROMAN EMPEROR:

1) Shut off the News

Marcus wrote, “Stop allowing your mind to be a slave, to be jerked about.” 

It’s time to give ourself a break from the noise.

We all know what to do:  6 feet away, self-distance, and wash our hands until our skin almost falls off.

Anything else is speculation and gossip.

No need to fill our minds with unactionable information.

Shut it off.

Free your mind.

2) Less Is More

Marcus wrote, “Let your deeds be few.  Limit yourself to what is essential.” 

Plagues have an amazing ability to FOCUS us on what’s important.

It’s time to cut out the MENTAL and PHYSICAL clutter in our lives.

Time to simplify our homes and lifestyles.

And carry that simplicity with us when things open up again.

Simplicity is liberating.

3) Help Others

Marcus wrote, “Avoid all actions that are purposeless.  Let every action aim solely at the common good.” 

NHL great Wayne Gretzky liked to say that it was not how great we are, its how great we can make others.

Times like this are an amazing opportunity to help someone.

Maybe drop some supplies off to a neighbor or make a donation to a great cause.

3.5) Keep Calm & Roll On

Marcus wrote, “Bear in mind that all of this has happened before, and all will happen again.  The same plot from beginning to end.”

Plagues and natural disasters are nothing new.

Lucky for us we get to take on this plague with wifi, Whole Foods delivery, and on demand Yoga classes.

Life is going to test us.

It will throw OBSTACLES at us until the day we die.

Just KEEP CALM and  ROLL WITH THE PUNCHES.

Ryan Holiday said,“We might not be emperors, but the world is constantly testing us. Can you get past the things that fall in our way. Will you stand up and show us what you’re made of?”

Adversity reveals character.

Let’s show how much we have.

Stay well.

#ThinkLikeARomanEmperor

Cura ut valeas…

Joe Ciccarone

http://www.SalesVibe.Net

Home Work

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“Sorry I couldn’t answer the phone when you called.  I was working from home.” – Anonymous

Welcome to The Vibe!

The only weekly blog that shows up early at the supermarket but doesn’t hoard all the paper towels.

Each week we discuss ONE IDEA that will help you live a better life.

This week’s topic is WORKING FROM HOME.

If you think this post is helpful, please forward to a friend.

Just remember to stay six feet away at all times.

Let’s do this…

The Vibe: Home Work

Week #2 of lockdown in progress.

One of our many new challenges is our new office.

We are all suddenly WORKING FROM HOME.

Just one problem…

Our entire family is home as well.

24/7.

We are taking conference calls in the mud room.

The sounds of Fortnight in the background.

Being asked to make waffles just when you unmute your line to speak up.

Interesting times.

At first glance, working from home sounds amazing.

There are defiantly some advantages.

The commute, dress code and free coffee come to mind.

But home base is filled with DISTRACTIONS.  

It can be one of the most challenging environments to get real work done.

The Harvard Business Review has a video on the best practices from working from home that made the rounds on social media this week.

I think the advice is average at best.

With all due respect to Harvard, I’d like to share some ideas to fill in the gaps.

These HOME WORK ideas are from the busiest and most accomplished people I ever came across.

How To Do Your Home Work:

1) Get Up Early

This is by far the most effective idea on being productive at home.

No one wants to talk to you at 5am.  

The early morning is gold.

It’s distraction free.

You have time to think.

Your mind is fully charged.

You can feel the STILLNESS.

Added bonus: You get to see the sunrise.

Waking up early is THE most time tested way through out history to have a productive day.

Two thousand years ago Aristotle said, It is well to be up before daybreak, for such habits contribute to health, wealth, and wisdom.”

There is no substitute for getting up early.

2) Know Your ONE THING

If you only could get ONE THING done today what would it be?

That’s your #1 priority.

Author Gary Keller calls this your ONE THING.

Everything else is just a distraction or back ground noise.

We don’t have time to get everything done.

But we always have time for our #1 priority.

Focus is everything.

What’s your ONE THING?

Get focused.

Get going.

3) Set A Schedule

Put your schedule on the fridge.

Have your partner do the same.

Communication is key.

Start the day knowing who and when everyone is on kid duty.

This reduces a ton friction.

4) Take Lots of Breaks.

Go for walk with your kids.

Have coffee with your wife.

Working from home is about being PRODUCTIVE, not punching a clock.

Fresh minds do great work.

4.5) Cut Some Slack

Give yourself (and everyone else) some slack.

This is a new environment for everybody.

Your kids will remember this crazy time.

Our job as parents is to make it a great memory.

All we can do is ROLL WITH THE PUNCHES. 

And let’s cut everyone some slack along the way.

Be well…

#HomeWork

Until next week,

Joe Ciccarone

http://www.SalesVibe.Net