22 Paths

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

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The morning we spent together in Madison was a special one for me.

It was privilege to speak to such an impressive group of people.

I am grateful for the TRUST you gave me investing 2 hours of your time.

Below is a list of the source material that the Sales Vibe course is based.

I included a brief summary following each book.

They come from some of the BIGGEST thinkers out there.

These books are an opportunity,

It’s chance to steal some of the best IDEAS, TACTICS, and STRATEGIES that can help you rock out SALES and LIFE.

Here are 22 PATHS you can explore.

MINDSET

Meditations  by Marcus Aurelius. The most powerful person on earth writes notes to himself on how to be a better person .  Think about that for a second.

GRIT: The Power of Passion & Perseverance by Angela Duckworth. The secret to outstanding achievement is not talent but a special blend of passion and persistence.  Duckworth shows why GRIT eats talent for breakfast.

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Sun Tzu.

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living by Ryan Holiday.  This is the follow up to Holiday’s Daily Stoic book.  This is one part journal, one part life lessons based on stoic philosophy.  It’s part of my daily routine.  

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

Digital Minimalism by Cal Newport.  Newport has been called the Marie Kondo of technology. Newport shows how technology is neither good nor bad. It’s our responsibility to control our screens, before they control us. This book shows how.

The Very Little But Very Powerful Book on Closing by Jeffrey Gitomer.  Gitomer shows you how to close sales that build relationships and create partnerships.  This short book also gives you some killer questions that will move the sales process forward.

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.  Fantastic.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it before BIG meetings.  It’s filled with killer questions.

This Is Marketing by Seth Godin.  A gamechanger on how to approach sales & marketing.  Godin shows you how to do work that matters for people who care.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Tame it by picking just one.

Then find one idea from that book that resonates with you.

Challenge yourself to put that idea into your daily routine.

Day by day.

Step by step.

That’s the formula.

Go…

#22Paths

-Joe Ciccarone

http://www.SalesVibe.Net

 

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17 Ways

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

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Life is made of moments.

Last week was a special one for me.

I had the opportunity to present Sales Vibe Live to our national sales team in San Diego.

The presentation was based on the principles and ideas I write about in SALES VIBE.

We discussed ways to:

  • Prepare.
  • Engage.
  • Build Trust.
  • Organize.
  • Strategize.
  • Question.
  • Close.
  • Get Invited Back.

Over 60 people attended.

It was an awesome experience.

After the presentation, I received multiple requests for the list of books referenced in the talk.

Below is that list with a brief summary following each book.

Here are 17 WAYS to elevate your SALES & LIFE:

MINDSET

Meditations  by Marcus Aurelius. The most powerful man on earth writes notes to himself on how to be a better person .

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Robert Green. 

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it often.  It’s filled with killer questions.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Start by picking one.

A great book will lead you to the next one.

There is a Latin Proverb, “Liber Medicina Animi – A Book is the Soul’s Medicine.”

Take the next step.

Go…

#17Ways

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

 

 

You Too

“Everyone is in sales. Maybe you don’t hold the title of salesperson, but if you deal with people, you, my friend, are in sales.” – Zig Ziglar

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Have you ever tried to convince your kids to eat healthy?

Have you ever asked someone out on a date?

Ever try to convince your spouse it’s time to buy a new car?

If you have, I’ll let you in on a little SECRET:

YOU ARE IN SALES.

Anyone trying to MAKE A CHANGE happen is in sales.

  • It’s the PHYSICIAN convincing their patient to start a new therapy.
  • It’s the TEACHER getting their students to READ more.
  • It’s the BACKUP QB asking his head coach to run a trick play in the SUPER BOWL.

Seth Godin wrote, “If you’re not trying to make things better, why are you here? So, you are SELLING something.”

The sooner you realize this reality, the easier your reality becomes.

Be Proud.

Say it loud….

“I AM IN SALES.”

Now go out there and change something for the better.

#YouToo

-Joe Ciccarone

http://www.SalesVibe.Net

 

Step By Step

“One walks over the highest mountain one step at a time.” – John Wanamaker

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How do you eat an elephant?

One step at a time.

Why anyone would want to eat an elephant confuses me, but you get the point.

BIG things are accomplished by breaking them down into small, actionable STEPS. 

Our goal is steady progress.

Keep moving the ball down field.

I just read Anthony Iannarino’s new book, The Lost Art of Closing.

The book is fantastic.

Iannarino shows how taking a STEP BY STEP approach to CLOSING A SALE is a highly effective way to create new business.

Our job as sales professionals is to ask for and obtain commitments.

But when people hear the word CLOSING, they can get a negative vibe.

Alec Baldwin’s character, Blake, in Glengary, Glen Ross comes to mind.

Baldwin plays a shady, money hungry deal maker.

His world is all about getting the customer’s money.

Great movie.

Amazing one liners.

But total BS.

Blake’s “A.B.C.” (Always Be Closing) Method of selling went out of style a few weeks after parachute pants did in the 1980’s.

Modern day selling is about helping your customers succeed.

CLOSING A SALE can take multiple appointments, a number of stakeholders and months to achieve.

A good sales person knows where they are in the SALES process.

They understand the next STEP they need to take.

They know that CLOSING involves more than just asking for the business.

A sales professional knows that they need to secure a series of smaller commitments from the customer before they get anywhere near a sale.

This process can be smooth.

You just have take it STEP BY STEP:

THE INTRODUCTION

Not all stakeholders will want to meet with you.

Many may not even respond to your emails and messages.

That’s a good thing.

This keeps all the AVERAGE sales people out.

The best way to deal with this is to get your advocates inside the customer to make the introduction.

This idea is killer.

Try it.

THE NEXT MEETING

Secure the next appointment before you leave the current one.

The most effective way to keep the sales process alive is to stay in front of your customer.

It’s amazing how many sales “professionals” don’t do this.

TO BE INCLUDED IN THE PROCESS

Great sales people are considered TRUSTED ADVISORS.

They secure a commitment to be included in the customer’s decision making process.

They are sitting next to the customer in the conference room when they are deciding which path to take.

THE ORDER

It sounds cliche, but it’s true.

Many sales people are afraid to ask for the order.

Sometime all you need is the COURAGE to ask.

“Would you like to move forward with an order?”

At worst you get a “No” and the real reason holding them back.

At best you get a new customer.

Ask and you shall receive.

There is a Chinese proverb that says, “Be not afraid of going slowly, be afraid only of standing still.”

This is true in SALES.

It’s true in LIFE.

Slow and steady wins the race.

Just ask that elephant.

#StepByStep

-Joe Ciccarone

http://www.SalesVibe.net

 

 

JAB, JAB, JAB, HOOK

“The person that gives value first has the leverage.” – Gary Vaynerchuk

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What’s the worst professional advice you ever got?

In Tim Ferriss’ new book, Tribe of Mentors, Ferriss asks a series of questions to a group of elite athletes, super achievers, & billionaires.

Here’s one question that generated some fascinating dialogue:

“What are the bad recommendations you hear in your profession or area of expertise?”

This question brought me back to my first SALES job.

During our weekly sales meetings, my manager would walk around the meeting room and say phrases like “Work the close!” and “A.B.C. – Always Be Closing.”

It was like Alec Baldwin’s character “Blake” from Glengarry Glen Ross giving you a motivational talk each week.

SALES was all about CLOSING a deal.

Get the contract signed and move on.

Helping a customer succeed and establishing a long term relationship had little to do with the process.

For my money, “Always Be Closing.” is the worst professional advice I ever got.

EVERYONE IS IN SALES 

Like it or not, EVERYONE is in SALES.

We all have something to sell:

  • Our product to a customer.
  • Your kids on brushing their teeth.
  • Convincing your husband it’s time to remodel the kitchen.

If you really want to CLOSE THE DEAL, focus less on CLOSING and more on VALUE. 

LEAD WITH VALUE

Sales is all about providing VALUE.

It’s HELPING someone get the OUTCOMES they are searching for by using your idea, product or service.

Gary Vaynerchuk, internet entrepreneur & bestselling author, has an amazing philosophy on how to get people to decide in your favor.

It’s called JAB, JAB, JAB, HOOK.

GIVE TO GET

Think of the SALES process like a boxing match.

Each JAB is you providing HELP and VALUE to your customer.

The HOOK, which comes only after a series of jabsis your ask.  It’s what you are trying to get the other person to agree to.

Your JABS setup the HOOK.

The JABS increases the chances that your HOOK hits the target.

Just like a boxer has a GAME PLAN before entering the ring, each salesperson needs a plan before entering a customer’s office.

SALES PLAN

Before you ask a customer to do anything, HELP THEM three times.

Prove your VALUE. 

It’s not about “Always Be Closing.

It’s all about: “Always Be Helping.

It’s:

  • Give Value
  • Give Value
  • Give Value
  • Ask

The JAB, JAB, JAB, HOOK method delivers knockouts:

  • It ENGAGES customers.
  • It creates TRUST.
  • Establishes long term RELATIONSHIPS.

People are way more receptive to take action on new ideas with people they like, trust, and know have their best interests at heart.

This is not just a GAME PLAN for SALES.

It’s also a great philosophy for life.

#JabJabJabHook

-Joe Ciccarone

http://www.SalesVibe.net

 

 

Time To Finish

“It’s fun to start, but the future belongs to finishers.” – Jon Acuff

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I read Jon Acuff’s new book, FINISH: GIVE YOURSELF THE GIFT OF DONE.

Hands down one of the most helpful books I read in 2017.

It came at a great time.

Why?

I used to think the END OF THE YEAR was the time to make RESOLUTIONS.

It’s not.

It’s the TIME TO FINISH.

It’s the time to leave your mark.

I used to believe STARTING was the secret to SUCCESS.

It’s not.

The MAGIC is in the FINISH. 

It’s easy to START things.

It’s hard to FINISH.  

Look around…

We have UNFINISHED business laying all around us.

Here’s my version of UNFINISHED:

  • Dozens of BOOKS half read.
  • PROSPECTS not converted to CUSTOMERS.
  • ONLINE COURSES not complete.
  • TRIPS not taken.

Our UNFINISHED work clutters our lives.

This clutter is both PHYSICAL & MENTAL.

Has an UNFINISHED project ever wore you down just thinking about it?

The most tiring projects are the ones we leave undone.

FINISHING can make the end of the year the BEST part of the year.

There’s no need to wait for the NEW YEAR to make our lives better.

The best way to START a new year is to FINISH this one STRONG.

HOW TO FINISH:

CHOOSE 1 THING

What’s the ONE THING you need to FINISH?

What’s the one project that would make the BIGGEST IMPACT for you?

Pick that one.

MAKE YOUR GOAL SMALLER

A great way to get stuck is to have a monster goal that seems unattainable.

Jon Acuff wrote, “If you want to fail before you start, pick a goal that’s too big.”

Dial back your goal a few notches.

This may sound counter intuitive, but it’s not.

This will make your goal more REALISTIC.

You will be more inclined to TAKE ACTION.

If you hit your smaller goal, you can always keep going.

CHOOSE WHAT TO BOMB 

FINISHING requires FOCUS. 

We have to eliminate distractions.

Distraction is a killer.

A great way to ELIMINATE DISTRACTION is to choose what to bomb.

When I am in FINISH mode, I ignore email.

I FOCUS on the work in front of me, not my buzzing iphone.

This frees up a tremendous amount of TIME.

SEIZE THE MOMENT

Our moment is NOW, not next year.

What OPPORTUNITY is right in front of you?

What do you need to FINISH?

For me, there was trip my wife I talked about for 10 years.

No more.

Trip booked.

Your move.

#TimeToFinish

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

Before We Get Started…

Begin friendly. Begin by finding common ground, or don’t begin at all.”  – Jeffrey Gitomer

We all have them: customers we struggle to connect with.

Our call starts with the customer’s arms crossed and them asking, “What’s up?”. 

The customer’s style is transactional.  We struggle to build rapport.

“Before we get started…”  can help.

Insert this phrase after your opening, but BEFORE you get to business.

It only takes a little preparation & creativity on your end:

  • “Dr Meredith, there are 2 ideas I want to run by you, but before we get started…I saw the residents just named you best teacher.  How did that come about?”
  • “Dr Jim, I’m here to follow up on _____, but before we get started, Amy told me that your daughter just left for college. How’s that going?”
  • “Dr Thought Leader, there is a resident training idea I want to run by you, but before we get started, I saw on the hospital website that you are leading a new committee. What’s that all about?”
  • “Dr Dan, the last time we spoke, you asked me to look into_____. But before we get started,  I heard you just ran your first half marathon.  How did that go?”

“Before We Get Started..” is a tactic that will help:

  • Build rapport.
  • Expand your time.
  • Give your ideas a better chance of being heard.

#EngageOrDie

-Joe Ciccarone

Power Up

“Small salespeople ask weak questions.” – Anthony Iannarino

Our job is to ask power questions to people in power.

Below are 3 POWER QUESTIONS to ask your thought leaders, chairpersons, & key influencers:

  • “_______________ has been a hot topic to many of our top customers, how are you handling this?”
  • “As you look out to the year ahead, what is the most exciting project you are working on?”
  • “From your perspective, what is the most important issue we should be discussing today?”

#PowerUp

-Joe Ciccarone

Fair Game

 

Below is simple question that doubles as a direct close:

“Fair enough?”  

  • Describe exactly what you want your customer to do.
  • Immediately ask, “Fair enough?”
  • Dr Mary, if you schedule that patient we just discussed for their first injection, I’ll provide the samples.  Fair enough?”

If they agree, the sale is closed.

If they won’t commit, ask What’s holding you back?”

The real objection will surface.

This idea was taken from a Jeffrey Gitomer seminar.

#PlayFair

– Joe Ciccarone

Level Up

The fastest way to level up your sales game is to ask better questions.

These 3 questions generate awesome dialogue:

  • “When you see ________,  what treatment options come to mind?”
  • “What type of outcome are you looking to get when you _______?”
  • “What has been your experience with _________?”

“Questions are to sales what oxygen is to life.”Jeffrey Gitomer

#RaiseYourGame

 –Joe Ciccarone

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