Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

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It was July 9th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS. 

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

  • Low value meetings and conference calls.
  • Invitations to events with marginal friends that gobble up your time and money.
  • Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

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Start It Up

“Being an entrepreneur is not about starting a business.  It’s a way of looking at the world.  See opportunity where others see obstacles. Take risks when others take refuge.” – Michael Bloomberg

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“Be your own boss!”

That’s the rage today.

Anyone who has seen Gary V roll through his day “crushing it” dreams of launching their own START UP.

You don’t have to live in Silicon Valley or flip houses to be an ENTREPRENEUR.

We are all START UPS.

We are the CEO’s of our CAREER.

The same skills that help an entrepreneur launch a START UP are needed to GROW your career and keep your work RELEVANT.

We have to bring an entrepreneurial mindset to our CAREER.

When I first got out of college I worked in a CPA firm.

That was my first “START UP”.

I was “out of business” in about a year.

But I learned a ton and moved on.

I took those lessons and changed course.

I did what every successful entrepreneur does when they FAIL:

  • Learn.
  • Adjust.
  • Try Again.

Like many entrepreneurs, I had a few lean years.

I tried and failed multiple times.

It wasn’t until my 6th START UP until I went PUBLIC.

CAREERS, like like START UPS, have to grow and evolve or they die.

Here are 5 WAYS TO START UP YOUR CAREER:

CONTROL YOUR TIME

Control your time or someone else will.

Never go into a day with an empty calendar.

An unplanned day leads to working on other people’s agendas.

One of the wealthiest entrepreneurs I know gave me this killer time management tip, “Throw away your “To Do” lists.  If something needs to get done, schedule it. Protect that schedule.”

CONTROL YOUR FINANCES

Create a monthly budget.

Give each dollar a job.

We are not in Congress.  We can’t spend more than we make.

Dave Ramsey sums it up best, “Debt is dumb.”

CREATE YOUR BOARD OF ADVISERS

No one wins alone.

Have a board of advisers.

Learn from who came before you.

Make original mistakes, not basic ones.

INVEST IN YOURSELF

The first START UP we need to invest in is ourselves.

The wealthiest people I know all have 1 thing in common, they never stop learning.

Take the seminar.

Read the book.

Grow or die.

TAKE RISKS

No risk, no nothing.

There comes a time when you have to LEAP.

When opportunity appears, take ACTION.

It doesn’t matter if you are a solo ENTREPRENEUR or part of a BIG organization.

There is enormous opportunity everywhere.

What will you START UP?

Up to you…

#StartItUp

-Joe Ciccarone

www.SalesVibe.Net

 

 

 

 

Walking Backwards

“Stop focusing on what you need to do.  Focus on who you need to become.” – Darren Hardy

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This week’s Vibe continues with the series on The 7 Habits of Highly Successful People.

Habit #2:  Begin With The End In Mind

The end of my accounting career was a REMARKABLE teacher.

The CEO of my company brought in a high powered consultant to help fix a slew of problems.

This consultant was at the top of his game.

He was an Ivy League professor, political consultant, and a talking head on CNN.

After watching me struggle close out a project, he pulled me aside.

Consultant:  “What are you doing?”

Me:  “Umm, trying to finish this.”

Consultant:  “What does the finished product look like?”

Me: “I don’t know.”

Consultant:  “Then you’ll never get there.”

Consultant:  “Decide what you want to accomplish.  Work backwards from there.”

My 24 year old mind was blown.

Two questions each of us need to answer:

  • What do I want to accomplish?
  • Who do I want to become?

Your answers are an amazing filter to run decisions through.

You know what to work on.

You know what to ignore.

Crossing off insignificant items on a To Do list may trick your brain, but won’t fool your legacy.

Say your career answer is: “Be the #1 salesperson in my company.”

Work backwards:

  • How would the #1 person PREPARE?
  • What QUESTIONS would that person ask?
  • How would that person respond to ADVERSITY?
  • What type of MENTOR would they be to their colleagues?

BEGIN WITH THE END IN MIND.

Know who you want to become.

Go…

-Joe Ciccarone

Next Week:  Habit 3 – Put First Things First