Just Quit It

“Ask yourself at every moment, “Is this necessary?” — Marcus Aurelius, Meditations

Welcome to The Vibe!

The blog that shows up on snow days.

Each week we discuss ONE IDEA to help you live a better life.

This week’s topic is QUITTING.

And how QUITTING can put you on the path to WINNING.

The Vibe: Just Quit It

In 1997, Steve Jobs took the reins at Apple for his second stint as CEO.

Apple was in bad shape.

The company lost over $1 billion that year.

On the verge of bankruptcy, many thought Apple was finished.

Steve Jobs had a huge challenge in front of him.

What was Jobs’ first move?

He became one of the greatest QUITTERS in the history of business.

Jobs cancelled 70% of Apple’s product line overnight.

Apple went from 17 products to only 4.

Jobs FOCUSED Apple only on the few things it did best.

He QUIT everything else.

The result?

Apple went from a $1 billion loss to a $300 million profit in one year.

Apple would go on to become the world’s most valued company.

And change life forever with the iPhone.

This Steve Jobs’ story destroys one of the greatest myths ever told…

“Winners Never Quit.”

This quote looks great on Pinterest.

It’s found in grade school classrooms and gyms everywhere.

Just one little problem…

It’s total BS.

In his book “The Dip”, Seth Godin writes, “Winners quit all the time. They just quit the right stuff at the right time.”

Sometimes our best move is to move on.

We need SELF-AWARENESS to realize what’s no longer working so we can move on to what will.

We all have HABITS and PROJECTS that no longer serve us.

They hold us back from being the best version of us.

Maybe you check your phone every 2 minutes, all day long, even when you’re around family and friends.

Perhaps COVID got you spending way too much time on Netflix at night and it’s crushing your quality sleep.

Or maybe that BIG project your business took on last year no longer makes sense.

We all have something we need to QUIT.

This is true if you are a legendary CEO, an Academy Award winning actor or a working parent just trying to get it right.

Reflect for a moment.

How are you getting in your own way?

What are you doing that no longer serves you?

Find the courage to JUST QUIT IT.

In an interview before his death, Steve Jobs was asked what was his greatest accomplishment at Apple?

Job’s replied, “I’m as proud of what we don’t do as I am of what we do.”

It’s a new year.

Time for a fresh start.

We’re moving forward.

And only bringing the good stuff.

#JustQuitIt

Joe Ciccarone

www.SalesVibe.Blog

Listen Up

“The most successful people I’ve known are the ones who do more listening than talking.” – Bernard Baruch

Welcome to The Vibe!

Each week we discuss one idea that will help you live a better life.

This week’s topic is the power of LISTENING and how listening is the fastest way to connect and INFLUENCE another person.

Thank you for reading The VIBE.

If you think this post is helpful, please forward to a friend.

Let’s do this…

The Vibe: Listen Up

We all lead something.

Some of us coach our kid’s sports teams.

Others run companies that hundreds of people rely on for their livelihood.

While some are the CEOs of their families.

No matter the situation, LEADERS need the ability to connect and gain INFLUENCE to be effective.

No influence, no nothing.

What’s the fastest way to influence another person?

By LISTENING to them.

Learning to Listen

A few years after I graduated college with an accounting degree, I realized something.

I was possibly the worst accountant in the state of Pennsylvania (but that has never been verified).

That career path was just not for me.

After deveopling some SELF-AWARENESS and building up COURAGE, I changed careers.

I jumped into SALES.

Overnight I went from struggling accountant to clueless salesperson.

My livelihood now depended on my ability to sell.

Just one problem…

I had never sold anything to anyone ever.

Things were really looking up.

So I decided to read every book and article on SALES I could find.

I attended every sales training course that came through Philly with the urgency of someone who’s career was suddenly in the balance.

Because it was.

What did I learn?

To be great at SALES you need to posses a SUPERPOWER.

That superpower is LISTENING.

Sales, like LEADERSHIP, is an art.

Rock star SALES PEOPLE, like great LEADERS, all have different styles.

But they have ONE THING in common.

They are awesome listeners.

They have the ability to CONNECT with people by asking meaningful questions, then thoughtfully listen to what that person says.

Asking questions and listening shows you care.

Listening forms a bond between you and the other person.

You get bonus points for not interrupting someone speaking, even when you know what they are saying is off base.

Listening is hard work.

It takes PATIENCE and POISE.

But guess what?

It’s worth it.

And LISTENING works.

Listening may be the most powerful way to connect with another human being.

George Raveling wrote, “What people need most is not a brilliant mind that speaks but a special heart that listens.”

There is no better time to build your INFLUENCE.

Someone out there needs you to LISTEN.

And they want you to LEAD.

#ListenUp

Until next week,

Joe Ciccarone

SalesVibe.net

Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

It was July 9^th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS.

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

Low value meetings and conference calls.
Invitations to events with marginal friends that gobble up your time and money.
Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

Start It Up

“Being an entrepreneur is not about starting a business. It’s a way of looking at the world. See opportunity where others see obstacles. Take risks when others take refuge.” – Michael Bloomberg

start

“Be your own boss!”

That’s the rage today.

Anyone who has seen Gary V roll through his day “crushing it” dreams of launching their own START UP.

You don’t have to live in Silicon Valley or flip houses to be an ENTREPRENEUR.

We are all START UPS.

We are the CEO’s of our CAREER.

The same skills that help an entrepreneur launch a START UP are needed to GROW your career and keep your work RELEVANT.

We have to bring an entrepreneurial mindset to our CAREER.

When I first got out of college I worked in a CPA firm.

That was my first “START UP”.

I was “out of business” in about a year.

But I learned a ton and moved on.

I took those lessons and changed course.

I did what every successful entrepreneur does when they FAIL:

Learn.
Adjust.
Try Again.

Like many entrepreneurs, I had a few lean years.

I tried and failed multiple times.

It wasn’t until my 6th START UP until I went PUBLIC.

CAREERS, like like START UPS, have to grow and evolve or they die.

Here are 5 WAYS TO START UP YOUR CAREER:

CONTROL YOUR TIME

Control your time or someone else will.

Never go into a day with an empty calendar.

An unplanned day leads to working on other people’s agendas.

One of the wealthiest entrepreneurs I know gave me this killer time management tip, “Throw away your “To Do” lists. If something needs to get done, schedule it. Protect that schedule.”

CONTROL YOUR FINANCES

Create a monthly budget.

Give each dollar a job.

We are not in Congress. We can’t spend more than we make.

Dave Ramsey sums it up best, “Debt is dumb.”

CREATE YOUR BOARD OF ADVISERS

No one wins alone.

Have a board of advisers.

Learn from who came before you.

Make original mistakes, not basic ones.

INVEST IN YOURSELF

The first START UP we need to invest in is ourselves.

The wealthiest people I know all have 1 thing in common, they never stop learning.

Take the seminar.

Read the book.

Grow or die.

TAKE RISKS

No risk, no nothing.

There comes a time when you have to LEAP.

When opportunity appears, take ACTION.

It doesn’t matter if you are a solo ENTREPRENEUR or part of a BIG organization.

There is enormous opportunity everywhere.

What will you START UP?

Up to you…

#StartItUp

-Joe Ciccarone

www.SalesVibe.Net

Walking Backwards

“Stop focusing on what you need to do. Focus on who you need to become.” – Darren Hardy

walkbackwards

This week’s Vibe continues with the series on The 7 Habits of Highly Successful People.

Habit #2: Begin With The End In Mind

The end of my accounting career was a REMARKABLE teacher.

The CEO of my company brought in a high powered consultant to help fix a slew of problems.

This consultant was at the top of his game.

He was an Ivy League professor, political consultant, and a talking head on CNN.

After watching me struggle close out a project, he pulled me aside.

Consultant: “What are you doing?”

Me: “Umm, trying to finish this.”

Consultant: “What does the finished product look like?”

Me: “I don’t know.”

Consultant: “Then you’ll never get there.”

Consultant: “Decide what you want to accomplish. Work backwards from there.”

My 24 year old mind was blown.

Two questions each of us need to answer:

What do I want to accomplish?
Who do I want to become?

Your answers are an amazing filter to run decisions through.

You know what to work on.

You know what to ignore.

Crossing off insignificant items on a To Do list may trick your brain, but won’t fool your legacy.

Say your career answer is: “Be the #1 salesperson in my company.”

Work backwards:

How would the #1 person PREPARE?
What QUESTIONS would that person ask?
How would that person respond to ADVERSITY?
What type of MENTOR would they be to their colleagues?

BEGIN WITH THE END IN MIND.

Know who you want to become.

Go…

-Joe Ciccarone

Next Week: Habit 3 – Put First Things First