Run Into The Zone

“My feeling is that any day I am too busy to run is a day that I am too busy.” – John Bryant

early-morning-run.jpg

It’s 5:30am and raining.

My sneakers are soaked.

A car swerves directly at me.

The driver recovers to miss me by 3 feet.

I see them wave “Sorry!” into the rear view mirror as they speed away.

Their phone still in their hand.

Every step of this RUN makes a statement.

My mood ELEVATES.

The MIND clears.

It’s the EARLY MORNING.

My favorite part of the day.

It’s the time when the new day decides what direction it will take.

This week my early morning routine faced a CHALLENGE.

I was 3 time zones away from home for a work meeting.

THE CHALLENGE

Anyone who travels for work knows it can be a grind.

2:30am wake up calls to catch 5am flights to the west coast are really fun.

Once you get to your meeting, every second is TAKEN.

There is ZERO free time.

Any time between 7:30am to 9:00pm is scheduled.

Without a PLAN, you will have a very AVERAGE week:

  • You will eat junk food like a 3rd grader.
  • You will drink more coffee than a CPA during tax season.
  • You will end each dinner with a desert the size of your ipad.

Weeks like this used to kick my ass. 

THE ADVANTAGE

There’s a huge ADVANTAGE that east coasters have when they travel out west  – they are WIDE AWAKE at 4am on the first day.

The TIME CHANGE can be your worst enemy or your best friend.

I’ve learned staying on east coast time the entire trip puts you back in control of your day.

That’s why I wake up at 4am each day of the trip.

This allows me to control the only part of the day I can – the EARLY MORNING. 

ENERGIZE 

Early morning exercise energizes your BODY and MIND. 

This ENERGY stays with you the entire day.

Double that for when you RUN past scenic mountains, signs that say you may be mauled by mountain lions and rain slicked freeways with distracted drivers.

MIND, BODY, SPIRIT

After a 4 mile run, my thoughts are overwhelmingly POSITIVE.

Fresh ideas start to flow.

The current challenges that seemed so SCARY the night before, now seem doable.

Your body is ENERGIZED.

Your mind is CLEAR.  

The day becomes EXCITING. 

After the run, I return to my hotel room and I break out my JOURNAL.

I write down anything that strikes me as interesting.

Some ideas are just random thoughts that go nowhere.

Some are personal REVELATIONS that I bring out into the day.

When your mind and body are ENERGIZED, you become OPTIMISTIC.

This early morning routine converts your ATTITUDE from seeing problems to finding SOLUTIONS.

Positive VIBES flow into your day.

The early morning is the time to ESCAPE AVERAGE and RUN towards REMARKABLE .

#RunIntoTheZone

– Joe Ciccarone

http://www.SalesVibe.Net

This post was originally published March 2014 on Life Unbalanced.

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Be On Display

“Follow the 20 Butt Rule. When 20 of your customer’s butts are gathered in the same room, yours should be too.” – Jeffrey Gitomer

Imagine this…

Your customers are standing in line waiting to speak with you.

They mention how much they appreciate your support.

Your conversation ends with the customer asking you to stop by their office to discuss other ways you can work together.

Is this a dream?

Are you in Fantasy Land?

Nope.

This scenario is real.

How do elite sales people open doors and create access?

They EXHIBIT at conferences.

One of the most underutilized opportunities in sales is attending your customer’s conferences.

These conferences are amazing ways to establish yourself in your local marketplace.

You get to connect with the busiest customers and key opinion leaders outside the chaos of their office.

The customers literally come to you.

A good day exhibiting at a conference crushes a month of driving around your territory walking cold into offices.

Here are 3 Ways to Get Yourself on Display:

  1. Contact the CME Office of each academic medical center you cover:  
    • Ask for the person who coordinates their CME events.
    • Ask that person for their most updated course schedule.
    • Ask to be included on their distribution list.
  2. Ask your top customers what local conferences they attend:
    • “Dr John – What’s your favorite local medical conference?”
    • Ask your customer for their contact person for that conference.
    • Contact that person and tell them you want to help support their next event.
  3. Ask your customer what local organizations support their patient population:
    • EG- “Miles for Migraine” hosts a yearly 5k run in cities throughout the country.
    • Top customers & Key Opinion Leaders from multiple institutions attend.
    • You literally can go for a run with your top customers.

Your BIGGEST customers are the HARDEST to access.

That should excite you.

Those barriers are there to keep the average sales people out.

Don’t be average.

Leverage your resources, courage, & creativity.

When you do this, your value to your customers & company will be on full display.

#BeOnDisplay

-Joe Ciccarone

Next Week’s Vibe:  The Exhibitor’s Playbook: How to Engage, Connect, & Get Invited Back. The elite salesperson’s guide to working a conference.

 

 

The Gift

“Feedback is a gift.  Embrace it.” – Anonymous

The fastest route to customer access is to provide REAL value.

A HUGE problem for new salespeople is that they have no clue what value looks like.

This killer question can help.

It allows your customer to share their top of mind thinking.

It provides a path to the real value they are looking for you to provide.

“On a scale of 1 to 10, how would you rate…”

  • the outcome of your last chronic migraine patient?”
  • your confidence in your reimbursement process?”
  • the quality of the toxin training your residents receive?”

Any response less than a “10” gets a series of follow up questions:

  • What’s missing?
  • How would you change it?
  • What do you think the next step should be?

The difference between the customer’s answer and “10” is the VALUE that customer is looking for someone to provide.

The person who does gets the access.

If you are really brave, you can use a version of this question to see what your long time customers think of the value you are providing:

  • “Dr Smith, I have been calling on you for over 5 years.  I am always looking to get better and be a better resource for you.  On a scale of 1 to 10, how would you rate the value I bring to your office?”

Yikes…

This question takes guts.

This question helps you figure out where you need to be.

The answers will not always be pleasant.

It took me years to learn how NOT to get defensive when someone gave me feedback I did not want to hear.

Just remember, feedback is a gift.

Feedback shows you a better way forward.

Average sales people get defensive.

Good sales people embrace it.

Exceptional sales people seek out feedback to become more.

#BeTheException

-Joe Ciccarone

http://www.SalesVibe.net

 

 

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The Big 3

“There are 3 things every successful salesperson needs: the right mindset, a refined skillset, and an effective tool kit.” – The Only Sales Guide You’ll Ever Need

Mindset is everything.

We must dial in the right mindset before we go anywhere near a customer.

Below are 3 questions that will help you create a killer pre-call mindset.

These 3 questions are applicable to any selling situation.

Below each question is a micro question related to our customers.

Mentally rehearse these before your next appointment:

  • 1) What can I LEARN?
    • What’s been their experience?
    • What do they perceive?
    • What outcomes do they see?
    • What’s most important to them?
    • Where are they apathetic?
  • 2) What VALUE can I bring?  
    • How comfortable are they with dosing?
    • When do they hold off injecting?
    • What muscles are they afraid to inject?
    • How strong is their reimbursement?
    • How efficient is their schedule?
    • What are they working on in the new year?
  • 3) What ACTIONS can we take?  
    • What idea can we agree upon?
    • What 1 patient can we identify?
    • Who can I connect this customer to?
    • Who can this customer introduce me to?
    • What project can we work on together?

LEARN what’s going on inside your customer’s head.

Bring VALUE to every interaction.

Facilitate ACTION.

Do these 3 consistently, take your access and influence to the next level.

#TheBig3

-Joe Ciccarone

The Last Time

“Start where you finish.”

One of the first principles you learn in public accounting is that your ending balance becomes your starting point for the next period.

This principle is just as important in the world of selling.

A killer way to start your customer conversations is by picking up where you left off.

The last time we spoke…

Use this phrase to set up your OPENING.

This phrase is engaging and grabs the customer’s attention.

Make this tactic even more impactful by adding “you said..” at the end.

  • Dr Dawn – “The last time we spoke you said…there were 2 patients you identified for chronic migraine treatment.  I’m following up to see how their injections went?”
  • Dr Jamie – “The last time we spoke you said…it may be time to conduct a chronic migraine training for the residents.  I’m here to see if we can schedule a date?”
  • Dr Kris – “The last time we spoke you mentioned…you heard that the department was losing money on Botox.  I am here to see if we can set up a meeting with your billing staff and our business practice specialist.”
  • Dr Andreas – “The last time we spoke you asked me … to get you a list of ULS proctors.  I have 3 names for you.”

The last time we spoke…”:

  • Gets your customer’s attention
  • Builds on your previous work
  • Creates a call continuim

#ConnectTheDots

-Joe

Before We Get Started…

Begin friendly. Begin by finding common ground, or don’t begin at all.”  – Jeffrey Gitomer

We all have them: customers we struggle to connect with.

Our call starts with the customer’s arms crossed and them asking, “What’s up?”. 

The customer’s style is transactional.  We struggle to build rapport.

“Before we get started…”  can help.

Insert this phrase after your opening, but BEFORE you get to business.

It only takes a little preparation & creativity on your end:

  • “Dr Meredith, there are 2 ideas I want to run by you, but before we get started…I saw the residents just named you best teacher.  How did that come about?”
  • “Dr Jim, I’m here to follow up on _____, but before we get started, Amy told me that your daughter just left for college. How’s that going?”
  • “Dr Thought Leader, there is a resident training idea I want to run by you, but before we get started, I saw on the hospital website that you are leading a new committee. What’s that all about?”
  • “Dr Dan, the last time we spoke, you asked me to look into_____. But before we get started,  I heard you just ran your first half marathon.  How did that go?”

“Before We Get Started..” is a tactic that will help:

  • Build rapport.
  • Expand your time.
  • Give your ideas a better chance of being heard.

#EngageOrDie

-Joe Ciccarone

Power Up

“Small salespeople ask weak questions.” – Anthony Iannarino

Our job is to ask power questions to people in power.

Below are 3 POWER QUESTIONS to ask your thought leaders, chairpersons, & key influencers:

  • “_______________ has been a hot topic to many of our top customers, how are you handling this?”
  • “As you look out to the year ahead, what is the most exciting project you are working on?”
  • “From your perspective, what is the most important issue we should be discussing today?”

#PowerUp

-Joe Ciccarone

Fair Game

 

Below is simple question that doubles as a direct close:

“Fair enough?”  

  • Describe exactly what you want your customer to do.
  • Immediately ask, “Fair enough?”
  • Dr Mary, if you schedule that patient we just discussed for their first injection, I’ll provide the samples.  Fair enough?”

If they agree, the sale is closed.

If they won’t commit, ask What’s holding you back?”

The real objection will surface.

This idea was taken from a Jeffrey Gitomer seminar.

#PlayFair

– Joe Ciccarone

What Do You Sell?

This week’s Vibe come from Anthony Iannarino’s new book “The Only Sales Guide You’ll Ever Need.“:

·         “Finish this sentence: “I sell ___________________.”

·         If you answered with anything other than “outcomes”, you are wrong.

·         Focus your conversations on your customer’s desired outcomes and watch your                 discussions & results take off. 

Good selling!

– Joe Ciccarone