22 Paths

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

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The morning we spent together in Madison was a special one for me.

It was privilege to speak to such an impressive group of people.

I am grateful for the TRUST you gave me investing 2 hours of your time.

Below is a list of the source material that the Sales Vibe course is based.

I included a brief summary following each book.

They come from some of the BIGGEST thinkers out there.

These books are an opportunity,

It’s chance to steal some of the best IDEAS, TACTICS, and STRATEGIES that can help you rock out SALES and LIFE.

Here are 22 PATHS you can explore.

MINDSET

Meditations  by Marcus Aurelius. The most powerful person on earth writes notes to himself on how to be a better person .  Think about that for a second.

GRIT: The Power of Passion & Perseverance by Angela Duckworth. The secret to outstanding achievement is not talent but a special blend of passion and persistence.  Duckworth shows why GRIT eats talent for breakfast.

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Sun Tzu.

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living by Ryan Holiday.  This is the follow up to Holiday’s Daily Stoic book.  This is one part journal, one part life lessons based on stoic philosophy.  It’s part of my daily routine.  

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

Digital Minimalism by Cal Newport.  Newport has been called the Marie Kondo of technology. Newport shows how technology is neither good nor bad. It’s our responsibility to control our screens, before they control us. This book shows how.

The Very Little But Very Powerful Book on Closing by Jeffrey Gitomer.  Gitomer shows you how to close sales that build relationships and create partnerships.  This short book also gives you some killer questions that will move the sales process forward.

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.  Fantastic.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it before BIG meetings.  It’s filled with killer questions.

This Is Marketing by Seth Godin.  A gamechanger on how to approach sales & marketing.  Godin shows you how to do work that matters for people who care.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Tame it by picking just one.

Then find one idea from that book that resonates with you.

Challenge yourself to put that idea into your daily routine.

Day by day.

Step by step.

That’s the formula.

Go…

#22Paths

-Joe Ciccarone

http://www.SalesVibe.Net

 

The Best of 2018

“Here’s to those who inspire us and don’t even know it.” – Anonymous

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Here are 3 of the BEST BOOKS I discovered this year.

A great book changes the way you THINK.

A great book makes you SEE the world differently.

A great book changes how you APPROACH life.

These 3 are that type of book.

As a BONUS, I also included my favorite PODCAST episode of 2018.

Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue (by Ryan Holiday) 

Holiday is my favorite author.  His latest book “Conspiracy” is a modern-day combination of Machiavelli’s “The Prince” and Sun Tzu’s “The Art of War”.  I knew little about Peter Thiel.  I’ve not thought of Hulk Hogan since high school.  I never heard of Gawker.  No matter.  This is an amazing book about strategy, the danger of hubris, ego, and human nature.  Two of Holiday’s other books, The Obstacle is the Way and The Daily Stoic, are the books I gift most to others.

The Captain Class: A New Theory of Leadership (by Sam Walker) 

Hands down the best leadership book of 2018.  Walker goes on a search to find – What makes a team elite?  How does a great team become a dynasty?  It’s NOT how much they spend.  It’s not their “system”.  It’s not even their star players.  It’s whether or not they have great CAPTAINS. The Captain may not be the most talented or well know, but they are the glue that holds the team together.  The captain’s GRIT, TENACITY, and CHARACTER determine how far their team can go.  Amazing stories.

Leadership In Turbulent Times (by Dorris Kearns Goodwin)

Goodwin explores the decisions that shaped lives and times of four of the greatest US Presidents – Lincoln, FDR, Theodore Roosevelt, and Lyndon Johnson.  Kearns shows how good leaders became great leaders by rising to the occasion of unbelievably difficult circumstances.  This is one of those massive books that you are bummed when you hit the last page.

Bonus:  Best Podcast Episode of 2018

The Tim Ferris Show:  Coach George Raveling — A Legend on Sports, Business, and The Game of Life (#332) 

Raveling is a pioneer in civil rights, business, and coaching.  If a university ever offered an MBA in Life, this podcast would be on the syllabus.  Do yourself a favor and download this episode.  It’s a master class on how to live an incredible life.

Hope you enjoy.

Wish you a REMARKABLE 2019!

#TheBestOf2018

-Joe Ciccarone

 

Finish

“Much of the stress people feel doesn’t come from having too much to do. It comes from not finishing what they’ve started.” – David Allen

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The most tiring work are the projects we never complete.

Pick one thing, no matter how small, and close it out.

Make something happen today.

Watch the momentum carry over to other parts of your life.

Author Jon Acuff writes, “Starting is fun, but the future belongs to finishers.”

Finishing is a mindset.

For me?

I just hit the “publish” button for the first time in over a month.

#Finish

-Joe Ciccarone

http://www.SalesVibe.Net

Get Back Up

“Do not pray for an easy life, pray for the strength to endure a difficult one.” – Bruce Lee

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Jim Kelly knows something about the power perseverance.

Kelly, a first ballot Hall of Fame quarterback, played 11 seasons in the NFL.

He led the Buffalo Bills to a record 4 straight Super Bowl appearances.

The Bills lost all of them.

Kelly’s son Hunter died in 2005 from a rare disease.

In 2013, Kelly was diagnosed with jaw cancer.

After beating back cancer, Kelly was diagnosed with MRSA.

In early 2018 Kelly underwent surgery after his cancer reappeared.

In the Summer of 2018, Jim Kelly won the Jimmy V Award for Perseverance at the ESPY’s.

Standing next to John Elway and Dan Marino, two of his former rivals, Kelly gave one of the all time great acceptance speeches.

His message?

“Never give up…Keep fighting…Get up.  You’ll be alright.”

Let’s think about that the next time we think we’re having a rough day.

#GetBackUp

-Joe Ciccarone

http://www.SalesVibe.Net

Competition

“No Pressure, No Diamonds.” – Thomas Carlyle

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Larry Bird had Magic Johnson.

Bill Gates had Steve Jobs.

Batman had The Joker.

Nothing worth having comes easy.

Eventually, someone (or something) will stand in your way.

They will want the exact same thing you do.

They will TEST YOU to your limits.

They will do everything possible to stop you.

“They” are the COMPETITION. 

COMPETITION is:

  • That swimmer who just beat your personal best.
  • That new drug that has your customer’s attention.
  • That Jiu Jitsu opponent who submitted you in the finals.

Anything that stands between you and your goal is your COMPETITION.

NO CURSING

Here a tip –

Never speak bad of your competition.

Respect them.

BE HAPPY they showed up.

Why?

COMPETITION will make you better.

They will force you to ELEVATE your game to higher levels.

Magic Johnson said in an interview, “My job was to kick Larry’s butt, and his job was to kick mine. I didn’t want Larry to like me. But we both respected each other.”

Think of your COMPETITION as a TEST.

It’s the test you have to pass to prove how bad you really want it.

MIND GAMES

Barbara Corcoran said, “The biggest challenge is not the competition, it’s what goes on inside your head.” 

Winning begins in your MIND.

REMARKABLE people rise up.

AVERAGE people crumble.  

Which one are you?

PERSONAL BEST

How do you beat the COMPETITION?

By NOT focusing on them.

Your path to reaching your goal will be decided by how good you want to be.

The goal is not to beat the competition.

It’s to be the best you can possibly can be.

Jeffrey Gitomer wrote, “Competition does not mean war. It means learn, it means prepare, and it means be your best.” 

The COMPETITION does not decide your fate.

You do.

#COMPETITION

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

 

 

Remove Everything

“Art is the elimination of the unnecessary.” – Pablo Picasso

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In the book Antifragile: Things That Gain from Disorder author Nassim Nicholas Taleb tells a story about Michelangelo and Pope Julius II.

The story goes like this…

Michelangelo just created the statute of David.

David was considered the masterpiece of all masterpieces.

David is still so renowned that 500 years later over 1 million people wait in line to view him at the Accademia in Florence, Italy.

Pope Julius II asked Michelangelo what was the secret to his creative genius?

Julius wanted a better understanding of the MINDSET Michelangelo brought to his work.

The Pope asked Michelangelo how he could create something so REMARKABLE out of a block of marble that many artists refused to work with because it was flawed.

Michelangelo answered, “It’s simple. I just remove everything that is not David.”

REMOVE EVERYTHING  

When I struggle in my job, jiu jitsu, or my personal life there is a common theme.

I try to install new habits or ideas with out getting rid of old baggage.

We all have OLD HABITS and STALE ROUTINES.

It’s like trying to sail off to a new world with out taking the rope off the dock.

You can only go so far.

Like Michelangelo, we have to REMOVE EVERYTHING that no longer makes sense.

We have to EDIT OUT what no longer belongs, so what’s possible can emerge.

Focus more on REMOVING than adding.

What if???

  • Instead of chasing that hot new stock, we get out of DEBT.
  • Instead of starting a new diet, we cut out SUGAR.
  • Instead of constantly checking our iPhones, we FOCUS on the people right in front of us.

Chip away at anything that no longer belongs.

Time to start your own RENAISSANCE. 

#RemoveEverything

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

Batter Up

“Every strike out brings me closer to the next home run.” – Babe Ruth

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The game of BASEBALL is an amazing teacher.

From my earliest memories of playing tee ball to walking off the field for the last time in college (knowing it was the end, I actually kissed home plate on my way off the field) the game of baseball taught me many life lessons.

Baseball requires the same skills we need to succeed in SALES and LIFE:

  • Preparation.
  • Awareness.
  • Hustle.

But for my MONEYBALL, the most important concept the game teaches is how to deal with FAILURE.

The past 2 years I have been part of the coaching staff for my son’s travel baseball team.

It’s a REMARKABLE learning experience.

What’s the toughest lesson?

Teaching the kids (and sometimes us coaches) how to to respond to FAILURE. 

The best baseball players are not the ones with the STRONGEST arms, the FASTEST times to first base, or the most EXPENSIVE bats.

It’s the players who learn how to bounce back from FAILURE the quickest who have the most success.

Baseball mimics life.

To succeed you have to condition yourself to:

  • Fail.
  • Adapt.
  • Move On.

FAILURE

Think about hitting.

You can FAIL at the plate 7 out of 10 times.

That’s a 70% FAILURE rate.

If you can manage to FAIL at 70% for an entire decade, you will go in the HALL OF FAME when you retire.

Wow.

That’s a lot of FAILURE. 

It’s easy to lose your composure.

It’s even easier to dwell on that bad play you just made.

A good baseball player has a SHORT MEMORY. 

They never let the last play ruin the next one.

ADAPT

Baseball is a game of CONSTANT ADJUSTMENTS. 

The game forces you to pay attention.

  • Where did they hit the ball last time?
  • What does this pitcher like to throw with two strikes?
  • What do I need to adjust?

ADAPT or lose to someone who does.

MOVE ON

In baseball, it’s all about the next play.

Not everything will go our way.

That’s a good thing.

Failure can be the spark that forces you to GROW and become better.

The best players learn from their mistakes, then MOVE ON to the next play.

Baseball is the ultimate HEAD GAME.

It’s all about MINDSET.

Yogi Berra said, “Baseball is 90% mental and the other half is physical.”

Did you just make a mistake?

Did your ERROR allow the other team to take the lead?

Good.

Make some adjustments.

Jump back into the batter’s box.

Time for a two out rally…

#BatterUp

-Joe Ciccarone

http://www.SalesVibe.Net

 

Question of the Day

“Judge someone by their questions rather than their answers.” – Voltaire

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“Get out now while you still can.”

The guy on the other side of the table told me this as he stared at me with no expression.

I was a year out of college and struggling to make a job I disliked (working in a CPA firm) work.

The guy was a senior member of the firm asked to mentor me.

At our very first lunch outside of the office, instead of showing me the ropes, he tried to show me the exit.

Turns out he was miserable.

He hated being a CPA.

But he felt stuck.

He told me he was married, had young kids, car payments, and a mortgage.

“It’s too late for me to get out. Don’t get stuck like I did.” was the way I remembering him putting it.

Warning given.

Warning taken.

I jumped ship (and careers) a few months later.

SALES & LIFE

When I was an accountant, I knew many unhappy accountants.

They did not like their job:

  • The hours.
  • The monotony.
  • All those memorable lunches sitting at your desk alone staring at an Excel spreadsheet.

They may have been unhappy, but they were excellent at what they did.

They produced high level CPA work.

They delivered for their clients.

That’s not possible in SALES.

I’ve never met an unhappy, high achieving sales person.

Never.

An unhappy sales person has almost ZERO CHANCE of:

  • Engaging.
  • Connecting.
  • Building Trust.
  • Providing Value.
  • Helping someone else succeed.
  • Getting invited back.

ELEVATE YOUR QUESTIONS

What’s the best way to feel fulfilled in your career?

That’s hard to say.

It’s different for each of us.

There are no magic answers.

But there are MAGIC QUESTIONS.

The fastest way to elevate your MINDSET is also the fastest way to elevate your sales game:

Elevate the quality of your questions.  

10 QUESTIONS TO JUMP START YOUR SALES (and life)…

  1. What needs to happen for today to be a success?
  2. Who needs my help today?
  3. Who do I need to ignore?
  4. What do I need to stop doing?
  5. What do I need to get over?
  6. Who do I need to spend more time with?
  7. Who do I need to walk away from?
  8. What am I excited about?
  9. What’s missing?
  10. What am I grateful for?

High level questions attract high level answers.

U2’s Bono said, “We thought that we had the answers. It was the questions we had wrong.”

No need to get stuck anywhere.

What tough questions do you need to ask yourself?

That’s the…

#QuestionOfTheDay

-Joe Ciccarone

http://www.SalesVibe.Net

Keep Showing Up

“Fortitudine Vincimus.  (By Endurance We Conquer).” – Ernest Shackleton, Arctic Explorer

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The year was 1999.

I started training Brazilian Jiu Jitsu (BJJ).

The BJJ academy I trained at was one of the first on the East Coast.

Many world class instructors and killer competitors got their start there.

The training was intense.

It was like nothing I ever done before.

Before each class, I packed the same 4 things:

  • GI
  • Mouthpiece
  • Head gear
  • Medical Insurance card

I had a notion that at some point it was going to be my turn to take the 2 block trip to the emergency room.

That trip finally came.  The ER doctor told me I needed chest x-rays.  But we’ll save that story for another day.

When I first started BJJ I was awful:

  • Choppy
  • Tense
  • Hesitant

To become proficient at BJJ you have to learn to deal with BIGGER, FASTER, STRONGER people smashing you into the ground.

I needed to grow both PHYSICALLY and MENTALLY.

It’s an ongoing process that continues to this day.

Training BJJ has taught me many life lessons. 

The BIGGEST of these lessons is this:

KEEP SHOWING UP.

Woody Allen said, “Eighty percent of life is showing up.”

Brazilian Jiu Jitsu is a microcosm of life.

It’s a long, winding journey.

It’s process, not an event.

After a particularly frustrating training session, one of my training partners took me aside and shared this analogy.

He told me, “Training Jiu Jitsu is like creating a huge mosaic made up of thousands of tiny tiles.  Your job is to add one or two tiles to that mosaic each time you SHOW UP.”

This analogy is true for all aspects of our lives.

Accomplishing anything worth doing is going to take more time than you think.

You have to KEEP SHOWING UP to get it right.

It’s a journey that’s going to take you through PEAKS & VALLEYS.

There is no “hack”.

There is no easy fix.

Your CONSISTENCY and TENACITY are your secret weapons.

SLOW AND STEADY 

Don’t worry about not moving fast.

There are so many people that have progressed faster in their BJJ training than I have.

Guess what?

It doesn’t matter.

The race is only against yourself.

Confucius wrote, “It does not matter how slow you go, so long as you do not stop.”  

Focus on making slow, steady progress.

WHERE DO YOU NEED TO BE?

In life (and BJJ) SIGNING UP up is the easy part.

Doing the hard work is where the MAGIC happens.

So…

Who’s counting on you?

It’s time to SHOW UP.

Create something special.

You’ll be glad you did.

#KeepShowingUp

-Joe Ciccarone

http://www.SalesVibe.Net

Edit, Edit, Edit

“Pare down to the essence.” ― Leonard Koren

move1.jpgWe’re moving.

After years of casually (and at times not so casually) looking to move, we finally found a house.

We made an offer.

Offer accepted.

We were even fortunate enough to sell our current house in under a week.

Buying a house before selling your existing home is a high wire act.

At times, it felt like we were trying to pull off our own version of the PHILLY SPECIAL.

Somehow, it worked out.

But that’s a story (and a blog post) for another day.

Now the fun beings…

Packing.

Ugggggh.

There’s a quote I read this week, “Moving was a great idea until I started packing.”  

It’s a 30-day sprint to BOX UP, CLOSE OUT, and LEAVE the place our family called home for more than a decade.

The packing / moving process is eye opening.

It makes you realize how much unnecessary stuff we have in our lives.

CLUTTER accumulates everywhere:

  • Our Homes.
  • Our Schedules.
  • Our Minds.

MOVING has taught me a BIG lesson.

EDIT, EDIT, EDIT

I am now in EDIT MODE in all areas of my life.

What I’m EDITING:

Personal Possessions

I am no longer holding on to things for Future Me.

If I don’t wear it or use it, it’s donated or thrown away.

No more things saved for “someday”.

If I don’t LOVE IT,  it’s gone.

Future Me can either buy a new one or figure out how to live without when the time comes.

EDITING is liberating.

The MENTAL benefits may be greater than the physical ones.

Our home actually feels lighter.

Less physical items lead to less mental clutter.

Schedule

Moving is a great reason to EDIT what goes on your calendar.

Time is ticking.

There’s a ton to get done.

One of my favorite quotes is by Jim Collins, “If you have more than 3 priorities, you don’t have any.”

What are your 3 priorities right now?

If the event you just committed to is not related to those priorities, why is it on your schedule?

Ryan Holiday wrote, “What’s your main thing?  Ok… So why are you doing all of these other things?” 

I’ve found SAYING NO takes courage, but is LIBERATING.

This frees up an incredible amount of time to INVEST in WHO and WHAT matter most.

PEOPLE

It’s never a bad time to EDIT the negative people out of your life.

  • Who are the people that bring too much drama?
  • Who drains you energy?

It may be a good time to start EDITING them out.

MOVE ON UP

We all heard that “Less is more.”

It’s not just a quote.

It’s a philosophy that helps us live a REMARKABLE life.

Think of all that stuff you have jammed into BOXES and BINS.

Look at those commitments on your SCHEDULE. 

Is all that really making your life better?

Or is it just weighing you down?

It may be time to start Movin On Up…

#EditEditEdit

– Joe Ciccarone

http://www.SalesVibe.Net