The 2020 Book List

“Here’s to those who inspire us and don’t even know it.” – Anonymous

2020 was the kind of year that sent you to the wine store or the book store.  

Sometimes both on the same day.  

It was a year of milestones.

It was a year we had to think differently. 

Our homes became our offices.

Outside became the new gym.  

We all had to ROLL WITH THE PUNCHES.  

One of the silver linings of the pandemic was the opportunity to read and listen to some incredible books.

Each year I share the very best of what I came across.  

You can check out the best of lists I shared in 2019, 2018, 2017, & 2016.

BOOKS

These books made me think.

They changed my mind.  

Some got under my skin.

But that’s what great books do.

They help you see the world in a different way.

Can’t Hurt Me (By David Goggins): One of the most powerful stories of self-transformation you will ever read.  Goggins turns a childhood filled with racism, depression, poverty and abuse into a future with the US Special Forces. Goggins is the only person in history to complete the training of the Navy SEALs, Army Rangers, and Air Force Tactical Air Controllers.  Get the audio book.  It’s one part book, one part podcast where Goggins riffs the backstory of each chapter and drops more “F” bombs than the bar scene in Goodfellas.  

Eleven Rings (By Phil Jackson):  This book is a master class on leadership.  Phil Jackson has won more championships than any coach in the history of pro sports.  He is the winningest coach in NBA history.  Known as the “Zen Master”, Jackson reveals his unconventional leadership style that brought out the best in superstars (Jordan, Kobe), unpredictable personalities (Dennis Rodman) and the average role player.  Favorite Quote:  “Things never get solved, they just come together and then fall apart again, then the process starts over.” 

Shoe Dog (By Phil Knight):  If it is possible to earn an MBA from studying a single book, this would be it.  Phill Knight borrowed $50 from his dad in 1963 and turned it into the $30 billion monster called NIKE.  The stories Knight tells are amazing.  The struggles and obstacles Knight had to fight through were incredible. One of the best memoirs I ever read. 

Greenlights (By Matthew McConaughey):  This book caught me by surprise.  I had low expectations and was blown away.  McConaughey tells the funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  The stories resonate with you long after you put the book down.  The audio book is killer.  Narrated by McConaughey, it gives you the feeling of being bellied up to a bar with the actor as he tells stories while you share a bottle of whiskey.

Lives of the Stoics (By Ryan Holiday):  Holiday examines the lives of the most influential philosophers of the ancient world. The book is made up of 26 mini biographies that synthesizes a modern day lesson of each philosopher’s life.  No one is better at making ancient wisdom relevant to the modern world than Holiday.  

The Practice (By Seth Godin):  This little book will challenge you to show up each day to do your best work and share it with the world.  Godin, who has the most read business blog in the world, has a way of getting under your skin and inspiring you at the same time.  

PODCAST

Tim Ferris Show: Brene Brown (#409 – Feb 04, 2020) Striving versus Acceptance, Saving Marriages, and More.  Every time Ferris talks to Brene Brown I learn something about relationships, how to better interact with people, and myself.  An amazing 90 minutes on how to make relationships work while being your authentic self.  

Thank you for reading my blog.

Wish you a remarkable 2021!  

#InspireSomeone

Until next week,

Joe Ciccarone

www.SalesVibe.Blog

Greenlights

“Eliminate who we are not first, then we will find ourselves where we need to be.” – Matthew McConaughey, Greenlights

Welcome to The Vibe!

The blog that shovels the driveway after hitting the “publish” button.  

Each week we share ONE IDEA that helps you live a better life.

This week’s topic is FOCUS.

And why doing less gives us the GREENLIGHT to become more. 

The Vibe:  Greenlights

Do fewer things better.

Walk away from the unessential.  

Go all in on what matters most. 

Doing this will lead you to what Academy Award winner and now best-selling author Matthew McConaughey calls a GREENLIGHT.

In his memoir, GREENLIGHTS, McConaughey tells funny and candid stories that led him from a blue-collar family in Texas to one of the most famous people in Hollywood.  

Greenlights is a book that resonates with you after you put it down.  

The audio book is killer.  

McConaughey does the narration himself.  

Think south Texas meets Dennis Hopper.  

The audio book gives you the feeling that you are drinking beers with McConaughey at a bar in Austin as he tells stories.  

No surprise, McConaughey is a phenomenal storyteller.   

And his stories are surprisingly relatable.    

McConaughey says the biggest trap he falls into is OVERCOMMITTING.  

He takes on too many projects.

He puts too much on his schedule.  

This lack of FOCUS leads him to “Make B’s, not A’s”.  

McConaughey says that at one point he was running 5 different companies.  

Then one day his phone rang.

It was his own production company.

He unexpectantly found himself not wanting to pick up the phone and talk to his own employees.  

McConaughey had no idea why.

The people calling were his people.

They were calling about projects being run by his own company. 

Faster than you can say, “Alright, Alright, Alright.”  McConaughey had a revelation.  

He realized he lost FOCUS.

He was OVERCOMMITTED.

This caused him to produce average work. 

McConaughey says he was tired of making B’s in five things.  I wanna make A’s in three things.”  

McConaughey made a decision to FOCUS only on his top THREE PRIORITIES:  Making movies, his foundation, & his family.  

He gave himself the GREENLIGHT to walk away from everything else.  

On the spot, he picked up the phone, called his attorney and shut down his production company and music label. 

FOCUSING on less, helped him become more.

We may not be making movies.  

But each of us are writing the next chapter of our life.

That story is written by what we give our FOCUS and ENERGY to each day.

We are at the end of an ass kicking year.

Some of us will try to make RESOLUTIONS in an attempt to make our next chapter better.  

Stop.

REDLIGHT!

No need to add anything to your already full schedule.

The magic is in the SUBTRACTION.   

Pick ONE THING that no longer fits the story you are trying to write.  

Just let it go.

No need to be DAZED and CONFUSED.

FOCUS on the few things that mater most.

McConaughey writes, “Get rid of the excess in our life that keeps us from being more of ourselves.” 

This takes SELF-AWARENESS.

This takes COURAGE.

But it’s so worth it.  

Do it for your BUSINESS.

Do it for your FAMILY.

Do it for YOU.

Less B’s.

More A’s.

Giddy up…

#Greenlight

Until next week,

Joe Ciccarone

www.SalesVibe.Blog

The Power of Habits

“First we make our habits, then our habits make us.”  – John Dryden

habit-2.jpg

Name the 1st book that changed the way you think?

For me, it was The 7 Habits of Highly Effective People.

The 7 Habits changed the way I conducted business.

It changed the way I approached life.

Each habit called me out.

The Habits are simple concepts that separate the REMARKABLE from the AVERAGE.

The Vibe will cover each habit over the next few weeks.

Let’s go…

 Habit 1:  Be Proactive

You can’t wait for things to happen.

Nothing starts until you do.

To live our best life, we need to LEAN FORWARD.

We can’t wait for perfect circumstances or the mood to strike us.

We must create the mood with ACTION.

One of my mentors in Gracie Jiu Jitsu told me “If I only trained when I was in the mood or had the time, I would train 3-4 times a year.”

Tony Robbins said, “Great concepts don’t just appear, they must be pursued.”

Being PROACTIVE means stop negotiating with your mind.

Your mind is wired for survival, not success.

Your mind will tell you to:

  • Stay in bed.
  • That’s too hard.
  • You’re not qualified.
  • It’s too cold.
  • It’s too hot.
  • You’re too old.
  • You’re not good enough.

All lies.

Being PROACTIVE means moving the ball forward a few yards each day.

Proactivity starts with changing your MINDSET.

When we are proactive, we no longer blame outside circumstances.

We become the circumstances.

Think of all the VIP’s in your life:

  • Family
  • Friends
  • Customers
  • Coworkers
  • Managers

How can you be more PROACTIVE in their world?

Go there.

How can you be more PROACTIVE in your world?

  • Get proper sleep
  • Limit distractions
  • Eat Right
  • Exercise
  • Read a Weekly Blog J

Where do you need to step up?

Start that habit today.

-Joe Ciccarone

www.SalesVibe.net