A Beautiful Mind

“Gratitude is the sign of noble souls.” – Aesop

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What’s the SECRET TO LIFE?

The best explanation I ever heard is from Tony Robbins.

In his UNSHAKEABLE podcast, Robbins said there are 2 rules people need to follow to live an extraordinary life.

RULE #2

“Surround yourself with quality individuals.  You become who you hang out with.”

Who do you spend the most time with?

Who’s In Your 5?

These people influence:

  • What you DO.
  • What you EAT.
  • How you MOVE.
  • What you READ.
  • Where you GO.

Think about it.

Is this the life you want to lead?

If not, it may be time to MAKE SOME CHANGES. 

Nothing will elevate our lives faster than being surrounded by great people.

RULE #1

“Develop the ability to live in a state of gratitude regardless of your circumstances.” 

It’s easy to BE HAPPY when things are going our way.

It takes a strong MINDSET to do so when life gets difficult.

Robbins said, “We have to remember that life happens for us, not to us.” 

Each OBSTACLE is there to make us better.

Ryan Holiday wrote, “Obstacles show us who we really are.”

There are seeds of opportunity in every setback.

Gifts are hidden inside each problem.

Our job is to find it.

There is nothing more liberating than…

#ABeutifulMind

-Joe Ciccarone

http://www.SalesVibe.Net

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You Too

“Everyone is in sales. Maybe you don’t hold the title of salesperson, but if you deal with people, you, my friend, are in sales.” – Zig Ziglar

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Have you ever tried to convince your kids to eat healthy?

Have you ever asked someone out on a date?

Ever try to convince your spouse it’s time to buy a new car?

If you have, I’ll let you in on a little SECRET:

YOU ARE IN SALES.

Anyone trying to MAKE A CHANGE happen is in sales.

  • It’s the PHYSICIAN convincing their patient to start a new therapy.
  • It’s the TEACHER getting their students to READ more.
  • It’s the BACKUP QB asking his head coach to run a trick play in the SUPER BOWL.

Seth Godin wrote, “If you’re not trying to make things better, why are you here? So, you are SELLING something.”

The sooner you realize this reality, the easier your reality becomes.

Be Proud.

Say it loud….

“I AM IN SALES.”

Now go out there and change something for the better.

#YouToo

-Joe Ciccarone

http://www.SalesVibe.Net

 

Selling Is A State Of Mind

“The only difference between a rut and a grave is depth and distance.” ~ John Maxwell

 

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Salespeople are behind the eight ball from the very beginning of their career.

They have dug a hole and don’t even realize it.

Salespeople pride themselves on being professional, and society requires initials.

In today’s society, “professionals” are identified with initials behind their name: DDS, RN, NP, JD, MD, MPH, CPA, CMP, OD, DO and many more.

Virtually every person in a physician’s office is also loaded with initials credentialing their education, professional status and legitimacy to be called “a professional”.

Many of these people with initials in their name, are required to take continuing education courses each year, to maintain their stature or licensure as “professional”.

Not salespeople.

Many salespeople attend a 1-2 week long training course and may take a couple quizzes from the company hiring them, and manufacturing the product they are about to sell.

These salespeople may be among the highest paid people in a lawyer or physician’s office, with no requirement for CEC (continuing education credit).

Society may treat salespeople like a label.

They weren’t smart enough to get into medical, pharmacy, optometry, dental or law school.

Since they are not professionals, they settled for sales.

They are like a brother-in-law, who is unemployed or spends most of his time on the couch, claiming to be a professional.

“Professional” in the sales world is a state of mind – the customer’s mind.

Salespeople aim to be perceived and received as “professional” and yet society, doesn’t’ really recognize selling as professional.

Salespeople are already in a hole.

“Wanna be a Better Salesperson – be a better Person.” ~ Jim Trunick

Professional sales people have to be incredibly:

  • Trustworthy
  • Patient
  • Sensitive
  • Hard-working
  • Dedicated

A “professional” salesperson has to rise to the level of ‘professional’ expected in society.

We all know “professionals” who act unprofessionally.

In yesteryear, when professionals with higher education, knew more, it was everyone in society hanging on every word or action of intellectual professionals, to guide their lives.

Today knowledge is so prevalent, that all professionals are in the persuasion game.

All professionals are selling:

  • Teachers sell kids on the value of homework.
  • Parents sell kids on the value of spinach.
  • Brokers sell clients on value of stocks.
  • Physicians sell patients on compliance of medications.

That requires professional conduct even more that professional letters.

In fact, any professional of letters, asked to describe their biggest challenge, or what keeps them up at night, its not their knowledge or studies, they almost always lead with – “getting people to do what they expect”.

We all sell.

Those members of society believing initials somehow separate professionals from non-professionals, are misguided in the emotional intelligence that goes along with influence, persuasion, caring and engagement.

Care More Win More.

Selling is a State of Mind.

– Jim Trunick

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Author, The CORE of Leadership

https://jimtrunick.com/

The Resistance

“There is nothing more fatiguing than the projects we never get to.” – William James

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One of my weekly goals is to write a blog post.

Write it.

Ship it out.

Move on.

But it’s never that easy.

Each week is a battle.

Something as simple as writing takes all of my willpower.

My brain hits me with a 1,000 reasons why I should be doing something else.

Author Steven Pressfield calls this force “The Resistance”.

Pressfield writes, “The Resistance is the universal force that acts against human creativity. The Resistance’s sole mission is to sabotage aspirations.”

The resistance is POWERFUL.

The resistance will tell you anything to keep you from making progress:

  • No one’s going to read it.
  • It’s too early.
  • You should clean up your email.
  • When’s the last time you called your college roommate?
  • Did you just get a text!

It’s so easy to put things off until tomorrow.

The problem is that tomorrow never comes.

The ability to take action separates the AMATEURS from the PROFESSIONALS.

A professional doesn’t negotiate with their mind.

Professionals create routines, not decisions.

An amateur has a million plans and they all start tomorrow.

Professionals slay the Resistance.

3 Ways to Slay The Resistance:

Use the 5 Second Rule:

  • When you get an impulse to act on a goal, physically act within 5 seconds.
  • Countdown from 5 and take action when you say 0.
  • If you don’t act, your brain will soon kill the idea.
  • This technique has helped me to get up earlier and write consistently.
  • Here’s a link to a fantastic TedX talk on the 5 Second Rule.

Practice the Daily Dose:

  • Create 20 minute blocks in your schedule.
  • Shut off your phone.
  • Do your important work.
  • Rinse & Repeat.

  Think 5 Years Out

  • Where do you want to be in 5 years?
  • What work do you need to do to make this a reality?
  • Take 1 step in that direction right now.

Humans have been battling the “The Resistance” since time began.

2,000 years ago the Roman philosopher Seneca wrote, “Today – this day – will achieve what no tomorrow will fail to speak about.  I will lay siege to the gods and shake up the world.”

Your best work is trying to get out.

Do The Work and share it with the world.

What have you been putting off?

It’s time to punch the resistance in the mouth.

5, 4, 3, 2, 1…

#TakeAction

-Joe Ciccarone

http://www.SalesVibe.net

 

Chart Your Course 

“The ability to make that human connection is the key to personal and career success.” – Paul J. Meyer

What’s the first thing a physician does before they walk into an exam room?

They look at the chart.

It doesn’t matter how many times they have seen that patient.

They start at the chart.

Top sales people do the same thing.

One of the best tactics I’ve learned on how to connect is to create a personal “chart” on each customer.

This simple idea is devastatingly effective.

Your chart will help you generate killer dialogue with tough customers on subjects they care about.

You will build trust, expand your time and increase your access.

Consider this….

You already have your customer’s name, email & cell phone in your contacts (You did have the guts to ask for their cell phone, right???).

Now it’s time to complete your customer chart.

The more we call on a customer, the more information we uncover.

We need a system to capture this info that is instantly accessible.

Document the info you uncover in the notes section of your customer’s profile.

After a few conversations, your chart should look something like this:

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So how does this create access?

Picture this…

You are walk into your customer’s office.  They are sitting at their desk waiting for you.

Instead of trying to break the ice with an awkward comment about the weather,

  • “How about this crazy weather?”

You start with this:

  • “So how’s Zoey’s freshman year at Cornell going?”

Or you could ask,

  • “What did you think about that 4th down call vs. Ohio State?” 

Or,

  • “So what’s it like trying to eat Paleo during the holidays?”

Questions like these start emotionally engaging conversations.

They lower the customer’s defenses.

They expand your time.

The customer is more inclined to listen to your ideas.

Your job is to find opportunities to ask these type of questions.

When the customer is done speaking, transition into your OPENING…

“That is awesome.  Great to hear.  So the reason I stopped by today is…”.

Access is 90% of the game.

Access is created when hustle, value, & trust come together.

When it does, you can chart your own course.

– Joe

 

 

The Last Time

“Start where you finish.”

One of the first principles you learn in public accounting is that your ending balance becomes your starting point for the next period.

This principle is just as important in the world of selling.

A killer way to start your customer conversations is by picking up where you left off.

The last time we spoke…

Use this phrase to set up your OPENING.

This phrase is engaging and grabs the customer’s attention.

Make this tactic even more impactful by adding “you said..” at the end.

  • Dr Dawn – “The last time we spoke you said…there were 2 patients you identified for chronic migraine treatment.  I’m following up to see how their injections went?”
  • Dr Jamie – “The last time we spoke you said…it may be time to conduct a chronic migraine training for the residents.  I’m here to see if we can schedule a date?”
  • Dr Kris – “The last time we spoke you mentioned…you heard that the department was losing money on Botox.  I am here to see if we can set up a meeting with your billing staff and our business practice specialist.”
  • Dr Andreas – “The last time we spoke you asked me … to get you a list of ULS proctors.  I have 3 names for you.”

The last time we spoke…”:

  • Gets your customer’s attention
  • Builds on your previous work
  • Creates a call continuim

#ConnectTheDots

-Joe

What Do You Sell?

This week’s Vibe come from Anthony Iannarino’s new book “The Only Sales Guide You’ll Ever Need.“:

·         “Finish this sentence: “I sell ___________________.”

·         If you answered with anything other than “outcomes”, you are wrong.

·         Focus your conversations on your customer’s desired outcomes and watch your                 discussions & results take off. 

Good selling!

– Joe Ciccarone