Who’s In Your 5?

“You are the average of the 5 people you spend the most time with.” – Jim Rohn

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One of the great things about living in Philly is how close you are to the beach.

You can go from the Liberty Bell to the ocean faster than you can watch Rocky 3 for the 10th time.

“My Prediction?…Pain.”

During our last trip, I went in the ocean with my kids.

After a few minutes I turned around.

We were 25 yards from where we walked in.

An undercurrent pushed us down the coast without us even realizing.

This concept plays out in our everyday life.

There is a POWERFUL force that either pushes us forward or pulls us back.

It’s the people in our lives.

Who we spend time with INFLUENCES who we become.

There is a great quote from Goethe that says, “Tell me who you spend time with and I will tell you who you are.”

Each person we allow into our life influences us in some way.

We start to:

  • EAT what they eat.
  • DRINK what they drink.
  • READ what they read.
  • SPEAK like they speak.
  • THINK like they think.

Eventually, we start to do what they do.

To have a remarkable life, you have to surround yourself with REMARKABLE people.

Ryan Holiday wrote, “The people we surround ourselves with set the baseline for what we think is possible.”

We have to keep the right people in (and out) of our lives.

This is not always easy.

But it’s necessary.

Jim Rohn taught that we have to EVALUATE and SHIFT our associations into 3 categories:

  • Expand
  • Limit
  • Walk Away

Expand, Limit, or Walk Away

EXPAND

There are certain people that make us BETTER.   

They CHALLENGE us and bring out our best.

They PUSH us forward.

Our job is to find ways to EXPAND the time we spend with them.

Where do the people you admire hang out?

Join those organizations.

Find ways to spend more time in those communities.

LIMIT

Some people drag us down.

We need to LIMIT our interactions with them.

Maybe we can spend 5 minutes together, but definitely not 5 hours.

This idea can be tough.

This person may be a coworker or even in our extended family.

Regardless, we need to LIMIT our time with NEGATIVE influences.

WALK AWAY

There may be times when we need to WALK AWAY from people all together.

Can you think of a person that kills your ENTHUSIASM each time you see them?

You may have to cut them out of your life.

We can’t allow another person’s NEGATIVE ENERGY have a profound affect on our life.

No one knows what challenges lie ahead.

Being surrounded by positive influences is a great place to start.

#Who’sInYour5?

-Joe Ciccarone

http://www.SalesVibe.net

 

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The Best Investment

“The most important investment you can make is in yourself.”― Warren Buffett

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Be Bullish

INVESTING means different things to different people.

For some, it means the stock market.

For others, its real estate.

There is one INVESTMENT that gets overlooked.

This investment generates the highest RETURNS and has the least amount of RISK:

  • YOU

When I started in SALES I knew I had to level up or I wasn’t going to last long.

So I started attending SALES seminars.

The first one I attended was a game changer.

The conference had amazing speakers:

It was awesome.

But an author named Brian Tracy was the one who changed my MINDSET.

Tracy told the group that the THE BEST INVESTMENT a person could make is in THEMSELVES.

He challenged the audience to invest a portion of their annual income on their continuing education & personal development.

Tracy said INVESTING IN YOURSELF would return exponentially more than any stock or real estate holding ever could.

The 20 something version of me was SOLD. 

It’s a PHILOSOPHY I live by to this day.

HOW TO MAKE YOUR BEST INVESTMENT: 

INVEST IN YOUR CAREER

Jim Rohn said, “Income seldom exceeds personal development.”

In every field there are THOUGHT LEADERS. 

There were REMARKABLE people that came before us.

They established best practices.

Our goal is to make original mistakes, not the same ones they did:

This INVESTMENT alone will separate you from the masses.

INVEST IN YOUR HEALTH

Thomas Sowell wrote, “There are no decisions, only trade offs.”

One thing we don’t want to trade for anything is our HEALTH.

No amount of money or recognition is worth it.

We have to INVEST a portion of each day to:

  • Exercise.
  • Healthy Eating.
  • Good Sleep.

We all have the same amount of time.

We just have to decide that being HEALTHY is a PRIORITY.

INVEST IN A HOBBY

Nothing centers us and clears our mind like a fulfilling hobby.

For me, its Brazilian Jiu Jitsu.

BJJ delivers an unbelievable workout.

It keeps me humble and focused.

Jiu Jitsu has introduced me to an amazing group of people.

It even gave me a new ACL.

Like Robert Arnott said, “Investing in what is comfortable is rarely profitable.”

Find a hobby you love.

It will pay lifetime DIVIDENDS.

INVEST IN RELATIONSHIPS

With the exception of just one person, the entire world is about everyone else.

Make it a priority to invest the TIME and ENERGY into the special people in your life.

BE BULLISH

There are times when we need to HEDGE our bets.

Investing in yourself is NOT one of them.

Time to go all in…

#InvestInYou

-Joe Ciccarone

http://www.SalesVibe.net

 

Super Power

“Know thyself.”  -Socrates

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If you could have one SUPERPOWER, what would it be?

Growing up I wished I could read people’s minds.

Facebook cured me of that.

Now my superpower would be SELF AWARENESS.

Self awareness is magic.

Self awareness is:

  • Knowing your strengths.
  • Realizing your weaknesses.
  • Understanding how your actions affect others.

Self Awareness is more important than intelligence.

Early in my career, I struggled big time with self awareness.

I wanted to be a tax accountant.

I got a degree in accounting and a position in a CPA firm.

How do you say “bad idea” in Italian?

Family members, who never offered me advice ever, pulled me aside during parties and told me I was making a mistake.

They said accounting and me were not a good combination.

Did their opinions have something to do with my inability to sit still, not being great with math, and my habit of talking to anyone who entered the room?

It’s amazing what others see, but we can’t.

My lack of self awareness caused a number of job changes.

I moved through 3 different industries to find my career path.

Fun times…

Tony Robbins said, “Self awareness is one of the rarest of human commodities.  Very few people are aware of their own patterns.”

So true.

Self awareness dramatically improves your chances of succeeding in SALES.

How?

Selling is about INFLUENCE.

Influence starts with self awareness.

3 Ways to Increase Self Awareness:

1.  Video Yourself 

There’s a reason video is used by every professional sports team on the planet.  The tape does not lie.  Watching yourself give a sales presentation can make you uncomfortable, but gives amazing perspective.  It shows things you would never realize.  Once you see your errors, they are much easier to correct.

2. Imagine You are Being Recorded

This idea came from Jocko Willink.  Willink said just the thought of being recorded will affect your actions.  Imagine your actions, expressions, and words are being taped. Then imagine that video played back to your family & friends. Ouch…

3.  Seek Out Feedback

Find someone you respect.  Ask them to critique your game.  How do they think you’re doing?  What should you start doing?  What do you need to stop?  This one takes courage. Double that if you ask one of your customers.

Gary Vee said, “If you don’t have self awareness, then no matter how smart you are, you aren’t going to get very far.”

#KnowThySelf

-Joe Ciccarone

http://www.SalesVibe.net

 

 

Believe

“Do you believe in miracles?” – Al Michaels

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37 years later you can still feel it.

The air inside the building has a presence to it.

You can sense something REMARKABLE happened there.

As you enter Herb Brooks Arena in Lake Placid NY, you are greeted by 2 amazing images:

  • A 30 foot photo of the 1980 US Hockey Team diving on captain Mike Eruzione.
  • A banner hanging in the rafters that states, “Miracles Happen Here.”

Goose bumps…

ESPN ranked the 1980 US Hockey Team’s win over the Soviets as THE GREATEST sporting event of the 20th Century.

A group of rival college kids, under a drill instructor head coach, defeated the greatest hockey team ever assembled.

They went on to win the GOLD medal.

This MIRACLE was made possible by 1 thing:

Synergy.

This week we continue a series on the 7 Habits of Highly Effective People.

Habit # 6:  Synergize

Synergy is defined by the whole being greater than the sum of its parts.

Synergy means 1 +1 = 4.

Synergy is everyone following the same script.

The 1980 US Hockey Team may be one of the greatest examples of SYNERGY.

Most of the players on the US Olympic hockey team could NOT even have made the Soviet roster.

But together they found a way to defeat them on the world’s biggest stage.

The reason?

Synergy.

3 SYNERGY Lessons from the 1980 US Hockey Team:

  • Diversity is a force multiplier: Brooks selected players with different skillsets, back grounds, & perspectives. Great teams are created with diversity.
  • Trust: Synergy is built on trust.  You know the other person has your back.  You know they will be there when you need them.  No trust, no nothing.
  • Expect Adversity: Adversity is going to strike.  It’s not a matter of if, but when.  How you handle adversity determines who you become.

The 1980 US Hockey team SYNERGIZED their way into history.

Helen Keller wrote, “Alone we can do so little, together we can do so much.”

Believe In:

  • Yourself
  • Your teammates.
  • Your mission.

Synergize.

And watch the miracles unfold…

-Joe Ciccarone

www.SalesVibe.net

 

 

Be On Display

“Follow the 20 Butt Rule. When 20 of your customer’s butts are gathered in the same room, yours should be too.” – Jeffrey Gitomer

Imagine this…

Your customers are standing in line waiting to speak with you.

They mention how much they appreciate your support.

Your conversation ends with the customer asking you to stop by their office to discuss other ways you can work together.

Is this a dream?

Are you in Fantasy Land?

Nope.

This scenario is real.

How do elite sales people open doors and create access?

They EXHIBIT at conferences.

One of the most underutilized opportunities in sales is attending your customer’s conferences.

These conferences are amazing ways to establish yourself in your local marketplace.

You get to connect with the busiest customers and key opinion leaders outside the chaos of their office.

The customers literally come to you.

A good day exhibiting at a conference crushes a month of driving around your territory walking cold into offices.

Here are 3 Ways to Get Yourself on Display:

  1. Contact the CME Office of each academic medical center you cover:  
    • Ask for the person who coordinates their CME events.
    • Ask that person for their most updated course schedule.
    • Ask to be included on their distribution list.
  2. Ask your top customers what local conferences they attend:
    • “Dr John – What’s your favorite local medical conference?”
    • Ask your customer for their contact person for that conference.
    • Contact that person and tell them you want to help support their next event.
  3. Ask your customer what local organizations support their patient population:
    • EG- “Miles for Migraine” hosts a yearly 5k run in cities throughout the country.
    • Top customers & Key Opinion Leaders from multiple institutions attend.
    • You literally can go for a run with your top customers.

Your BIGGEST customers are the HARDEST to access.

That should excite you.

Those barriers are there to keep the average sales people out.

Don’t be average.

Leverage your resources, courage, & creativity.

When you do this, your value to your customers & company will be on full display.

#BeOnDisplay

-Joe Ciccarone

Next Week’s Vibe:  The Exhibitor’s Playbook: How to Engage, Connect, & Get Invited Back. The elite salesperson’s guide to working a conference.

 

 

Play Your “A” Game

“Intelligence is not enough.  You must create relationships.”Tony Robbins

Proximity is power.

Our success is predicated upon our ability to access our customers.

Access enables influence.

Influence determines relevance.

There are times we need influence in places we have no access:

  • A physician won’t meet with us.
  • A pharmacy director won’t stock our new product.
  • A key administrator won’t buy into our recommendations.

Good times…

What to do?

Get creative!

This is where elite salespeople play their “A” game –

Call in your ADVOCATE.

Think of an advocate as a relationship on steroids.

An advocate is a person inside your customer’s organization that:

  • Believes in you.
  • Believes in your idea.
  • Is passionate about making things better.
  • Is willing to go to bat on your behalf to other members of their team.

Advocates bring your influence to places you are unable to access.

Advocates can facilitate change inside your customer that you can’t accomplish alone.

An advocate could be:

  • An injector.
  • Department administrator.
  • A respected RN.

How can advocates help you?

Glad you asked…

4 Ways Advocates Can 10x Your Influence:

  1. Introduce you to hard to access customers:  
    • “Dr Bill, would you mind walking me down the hall and introducing me to Dr Alison?  I have never met her.  She hasn’t responded to any of my emails.”
  2. Make New Products Available:
    • “Dr Kelly – I need your help.  Would you mind stopping down the hospital pharmacy and asking the pharmacy director to stock the 200 unit vial?  I met with her.  I don’t think I convinced her.”
  3. Get Best Practices Implemented:
    • “Cate, would be able to discuss the flow assessment recommendations with your chairmen?  Dr Andy told me nothing can move forward until they buy in.” 
  4. Create New Customers:  
    • “Dr Mike – Could you connect me with your new resident chiefs over email?  I will work with them on setting up that chronic migraine training we discussed.” 

Our best ideas will not always be embraced.

We will hit obstacles.

We will run into roadblocks.

Average salespeople will respond in average ways.

Don’t be average.

Play your “A” Game…

-Joe Ciccarone

www.SalesVibe.net

 

 

 

Chart Your Course 

“The ability to make that human connection is the key to personal and career success.” – Paul J. Meyer

What’s the first thing a physician does before they walk into an exam room?

They look at the chart.

It doesn’t matter how many times they have seen that patient.

They start at the chart.

Top sales people do the same thing.

One of the best tactics I’ve learned on how to connect is to create a personal “chart” on each customer.

This simple idea is devastatingly effective.

Your chart will help you generate killer dialogue with tough customers on subjects they care about.

You will build trust, expand your time and increase your access.

Consider this….

You already have your customer’s name, email & cell phone in your contacts (You did have the guts to ask for their cell phone, right???).

Now it’s time to complete your customer chart.

The more we call on a customer, the more information we uncover.

We need a system to capture this info that is instantly accessible.

Document the info you uncover in the notes section of your customer’s profile.

After a few conversations, your chart should look something like this:

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So how does this create access?

Picture this…

You are walk into your customer’s office.  They are sitting at their desk waiting for you.

Instead of trying to break the ice with an awkward comment about the weather,

  • “How about this crazy weather?”

You start with this:

  • “So how’s Zoey’s freshman year at Cornell going?”

Or you could ask,

  • “What did you think about that 4th down call vs. Ohio State?” 

Or,

  • “So what’s it like trying to eat Paleo during the holidays?”

Questions like these start emotionally engaging conversations.

They lower the customer’s defenses.

They expand your time.

The customer is more inclined to listen to your ideas.

Your job is to find opportunities to ask these type of questions.

When the customer is done speaking, transition into your OPENING…

“That is awesome.  Great to hear.  So the reason I stopped by today is…”.

Access is 90% of the game.

Access is created when hustle, value, & trust come together.

When it does, you can chart your own course.

– Joe

 

 

Be On Alert

“Find out something personal.  Do something memorable.” – Jeffrey Gitomer

No access, no nothing.

It doesn’t matter if it’s your 1st week or 10th year.

Your goal is the same:

  • Get invited in.
  • Get invited back.

The Vibe will jump start 2017 by focusing on strategies & tactics that increase our most valuable asset…

Access.

To have access to our top customers, we must be perceived as having the 6 B’s dialed in:

  • Be engaging
  • Be valuable
  • Be prepared
  • Be trustable
  • Be brief
  • Be gone

The best way to ENGAGE a hard to access customer is to focus on their interests.

You have to do your homework.

  • What’s new in your customer’s world?
  • What has their attention?
  • What do they do in their free time?

Enter Google Alerts.

Google alerts can be your secret weapon for new customer information.

Google Alerts scans the web.

It delivers a report to your inbox each week about anything new that hit the web about your customer.

  • Did your customer just win an award from some obscure society?
  • Did an alumni newsletter just do a feature story on your customer?
  • Was your customer just interviewed on a podcast?
  • Did your customer just complete their 1st Iron Man?

If it hit the web, Google Alerts keeps you in the know.

So how does this increase your access?

Glad you asked.

Imagine writing your customer a hand written note congratulating them on finishing their 1st Iron Man.

Then you follow up a few days later with an email asking them to meet to discuss a new idea that may help streamline their reimbursement processes?

You just tripled your chances of meeting a previously non-responsive customer.

Or combine this with “Before we get started…” for a killer way to expand your time with a transactional customer:

  • “Dr Meredith – I have a new idea for that resident training we discussed. But before we get started… I listened to that podcast you were on.  How did that come about?”

Find ways to create and expand access.

Or lose to someone who does.

-Joe Ciccarone

The Big 3

“There are 3 things every successful salesperson needs: the right mindset, a refined skillset, and an effective tool kit.” – The Only Sales Guide You’ll Ever Need

Mindset is everything.

We must dial in the right mindset before we go anywhere near a customer.

Below are 3 questions that will help you create a killer pre-call mindset.

These 3 questions are applicable to any selling situation.

Below each question is a micro question related to our customers.

Mentally rehearse these before your next appointment:

  • 1) What can I LEARN?
    • What’s been their experience?
    • What do they perceive?
    • What outcomes do they see?
    • What’s most important to them?
    • Where are they apathetic?
  • 2) What VALUE can I bring?  
    • How comfortable are they with dosing?
    • When do they hold off injecting?
    • What muscles are they afraid to inject?
    • How strong is their reimbursement?
    • How efficient is their schedule?
    • What are they working on in the new year?
  • 3) What ACTIONS can we take?  
    • What idea can we agree upon?
    • What 1 patient can we identify?
    • Who can I connect this customer to?
    • Who can this customer introduce me to?
    • What project can we work on together?

LEARN what’s going on inside your customer’s head.

Bring VALUE to every interaction.

Facilitate ACTION.

Do these 3 consistently, take your access and influence to the next level.

#TheBig3

-Joe Ciccarone

Don’t Be Sorry

“When customers yell at you, or blame you, don’t say, “I’m sorry.” Just say, “Thank you!” Jeffrey Gitomer 

It’s inevitable…

Something is going to go wrong with your product or service.

You’re going to walk into one of your busiest offices and run face first into an angry customer.

Your fault or not, the customer is going to take their frustration out on you.

The interaction usually begins like this:

  • Your customer looks at you and says ,“I need to talk to you. Come in here.”
  • You get hustled into an empty exam room.
  • The door is shut a bit too energetically.

Game on…

When this happens, no matter how upset your customer is, DO NOT say “I’m sorry.”

Thank them!

They just gave you an amazing opportunity to connect & prove the type of value you can bring them.

When you respond:

  • Take full responsibility for fixing their situation.
  • Substitute the words, “I’m sorry,” with the words, “Thank you!”

The situation may be about finances.  It may be a misunderstanding.  It may be real or perceived.

Whatever it is, thank them:

  • “Dr Matt – Thank you for bringing this to my attention. I really appreciate you letting me know your perspective.  I will work on this immediately and fix this for you.”

The advantages of “Thank You!” vs. “I’m Sorry.”:

  • Creates an opening to partner with your customer.
  • Turns an obstacle into an opportunity.
  • Shows your desire to take action.
  • Exhibits a ton of self-confidence.

If you feel personally responsible for what happened, add:

  • “I apologize this happened.  You got my word I will fix this.”

Being confronted by a customer is not fun, but it’s an awesome opportunity to take your relationship to the next level.

It’s not what happens, it’s how you respond.

Respond by empathizing, engaging, & serving.

#Mindset

-Joe