22 Paths

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley

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The morning we spent together in Madison was a special one for me.

It was privilege to speak to such an impressive group of people.

I am grateful for the TRUST you gave me investing 2 hours of your time.

Below is a list of the source material that the Sales Vibe course is based.

I included a brief summary following each book.

They come from some of the BIGGEST thinkers out there.

These books are an opportunity,

It’s chance to steal some of the best IDEAS, TACTICS, and STRATEGIES that can help you rock out SALES and LIFE.

Here are 22 PATHS you can explore.

MINDSET

Meditations  by Marcus Aurelius. The most powerful person on earth writes notes to himself on how to be a better person .  Think about that for a second.

GRIT: The Power of Passion & Perseverance by Angela Duckworth. The secret to outstanding achievement is not talent but a special blend of passion and persistence.  Duckworth shows why GRIT eats talent for breakfast.

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Sun Tzu.

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.

SKILLSET

The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Daily Stoic Journal: 366 Days of Writing and Reflection on the Art of Living by Ryan Holiday.  This is the follow up to Holiday’s Daily Stoic book.  This is one part journal, one part life lessons based on stoic philosophy.  It’s part of my daily routine.  

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

Digital Minimalism by Cal Newport.  Newport has been called the Marie Kondo of technology. Newport shows how technology is neither good nor bad. It’s our responsibility to control our screens, before they control us. This book shows how.

The Very Little But Very Powerful Book on Closing by Jeffrey Gitomer.  Gitomer shows you how to close sales that build relationships and create partnerships.  This short book also gives you some killer questions that will move the sales process forward.

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.

TOOLSET

The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.  Fantastic.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it before BIG meetings.  It’s filled with killer questions.

This Is Marketing by Seth Godin.  A gamechanger on how to approach sales & marketing.  Godin shows you how to do work that matters for people who care.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Tame it by picking just one.

Then find one idea from that book that resonates with you.

Challenge yourself to put that idea into your daily routine.

Day by day.

Step by step.

That’s the formula.

Go…

#22Paths

-Joe Ciccarone

http://www.SalesVibe.Net

 

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Drop the ‘F’ Bomb

“Starve your distractions, feed your focus.” – Unknown

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It was July 9th 1997.

Steve Jobs was leaving his “personal wilderness”.

This was the day Jobs returned to the company that fired him.

Jobs retook the role of Apple’s CEO.

It was a dark time for Apple.

The company was almost bankrupt.

Apple’s customer base (and Wall Street) were jumping ship.

Apple had lost its way.

The pressure was on Jobs to deliver.

What was Jobs’ FIRST MOVE as CEO?

Did he lay off 30% of Apple’s workforce?

Did he travel the country making promises to analysts?

Did Jobs try to sell the company?

None of the above.

Jobs first move was so SIMPLE that it shocked many inside and outside of Apple.

Jobs dropped the “F Bomb”.

He FOCUSED Apple.

Jobs stripped Apple down to only four core products.

Apple would discontinue everything else.

All of Apple’s resources would be FOCUSED on its best products.

Job’s said in an interview, “It means saying ‘No’ to the hundred other good ideas. You have to pick carefully…Innovation is saying ‘No’ to 1,000 things.”

Jobs gives us a powerful one-word SUCCESS STRATEGY:

FOCUS. 

He shows us a killer TACTIC to execute this strategy:

SAYING “NO”.

It means saying “No” to:

  • Low value meetings and conference calls.
  • Invitations to events with marginal friends that gobble up your time and money.
  • Being constantly distracted by social media.

Where there is no FOCUS, distraction reigns.

DISTRACTION has killed more careers than any recession ever could.

The irony is not lost that one of the universe denting products Job’s FOCUS strategy helped Apple create was the iPhone.

Which may be the greatest distraction device in human history.

But that’s a subject for another day.

Seth Godin wrote, “If it’s going to distract you from the work that truly matters, pass.”

Take pass on what’s no longer relevant.

Lean in to what really matters.

BLOW UP your distractions.

Dent your universe.

#DropTheFbomb

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

The Finest Hour

“If you’re going through hell, keep going.” – Winston Churchill

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There is an old saying, “Adversity reveals character.”

Many people crumble at the first sign of difficulty.

As soon life knocks them down, they FADE AWAY.

There’s another group that responds in a different way.

They RISE to the occasion.

ADVERSITY actually makes them better.

How you respond to ADVERSITY will determine the direction of your life.

ADVERSITY will show up at the worst time.

How will you RESPOND?

Will you RISE UP?

Or just FADE AWAY?

One of the greatest examples of LEADERSHIP under extreme ADVERSITY is Winston Churchill.

Churchill faced the daunting task of leading Great Britain against the Nazis during World War 2.

The month of June 1940 was exceptionally trying.

The “Battle of Britain” was underway.

Britain’s Royal Air Force was fighting Nazi Germany literally in the skies over their homes.

The fate of Britain and Western Europe hung in the balance.

On June 18, 1940 Churchill addressed Parliament.

Speaking in a Parliament under incredible PRESSURE and to a nation facing extreme ADVERSITY, Churchill delivered one of the greatest speeches of the 20th century.

The address would become known as Churchill’s “Finest Hour” speech.

One of the speech’s memorable lines is relevant today as when it echoed through Parliament.

Churchill said, “Let us therefore brace ourselves to our duties…that if the British Empire lasts for a thousand years, they will say ‘This was their finest hour…’.”

There it is.

GAME PLAN to take on ADVERSITY in one sentence.

Firm your resolve.

Do your job.

Make it YOUR FINEST HOUR.

We may not be saving the free world.

But we are impacting OUR WORLD.

Life is going to test you.

No need to FADE AWAY.

Rise to the moment.

Be a Churchill.

#TheFinestHour

-Joe Ciccarone

http://www.SalesVibe.Net

 

Growin’ Up

“God have mercy on the man who doubts what he is sure of.” – Bruce Springsteen, Brilliant Disguise

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In “Springsteen on Broadway”, Bruce Springsteen’s epic 3-hour journey through his life and music, The Boss tells a REMARKABLE story about his relationship with his father.

Springsteen reveals he sang many of his songs through the eyes of his dad.

Springsteen’s father lived a life very different from Bruce.

His dad was a blue collar, hard drinking, factory worker who struggled through life and his relationships.

Springsteen says, “My father was my hero. And my greatest foe.”

Just days before Bruce’s wife gave birth to their first child, Springsteen’s dad drove over 500 miles and arrived unannounced at his front door.

Bruce said his dad wanted to “Apologize…and warn me of the mistakes he made, so I would not make them myself.”

Springsteen calls this the greatest moment he ever had with his dad.

His dad wanted to change from a GHOST to an ANCESTOR in his life.

What’s the difference?

ANCESTORS show the way forward.

Ancestors create a path.

They make life better for those that come after them.

We build on their work.

We stand on our ancestors’ shoulders.

GHOSTS are the opposite.

Ghosts are focused on themselves.

They have very little or even a negative impact on your life.

They are easily forgettable.

Ghosts pass by and quickly disappear.

Almost like they were never there.

These RELATIONSHIPS also exist in our PROFESSIONAL LIFE.  

What kind of path are your leaving for others to follow?

Who is better off because you showed up?

Will you be missed when you’re gone?

The world needs more ANCESTORS.

We’ve heard enough GHOST stories already.

#GrowinUp

-Joe Ciccarone

http://www.SalesVibe.Net

 

 

 

The Best of 2018

“Here’s to those who inspire us and don’t even know it.” – Anonymous

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Here are 3 of the BEST BOOKS I discovered this year.

A great book changes the way you THINK.

A great book makes you SEE the world differently.

A great book changes how you APPROACH life.

These 3 are that type of book.

As a BONUS, I also included my favorite PODCAST episode of 2018.

Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue (by Ryan Holiday) 

Holiday is my favorite author.  His latest book “Conspiracy” is a modern-day combination of Machiavelli’s “The Prince” and Sun Tzu’s “The Art of War”.  I knew little about Peter Thiel.  I’ve not thought of Hulk Hogan since high school.  I never heard of Gawker.  No matter.  This is an amazing book about strategy, the danger of hubris, ego, and human nature.  Two of Holiday’s other books, The Obstacle is the Way and The Daily Stoic, are the books I gift most to others.

The Captain Class: A New Theory of Leadership (by Sam Walker) 

Hands down the best leadership book of 2018.  Walker goes on a search to find – What makes a team elite?  How does a great team become a dynasty?  It’s NOT how much they spend.  It’s not their “system”.  It’s not even their star players.  It’s whether or not they have great CAPTAINS. The Captain may not be the most talented or well know, but they are the glue that holds the team together.  The captain’s GRIT, TENACITY, and CHARACTER determine how far their team can go.  Amazing stories.

Leadership In Turbulent Times (by Dorris Kearns Goodwin)

Goodwin explores the decisions that shaped lives and times of four of the greatest US Presidents – Lincoln, FDR, Theodore Roosevelt, and Lyndon Johnson.  Kearns shows how good leaders became great leaders by rising to the occasion of unbelievably difficult circumstances.  This is one of those massive books that you are bummed when you hit the last page.

Bonus:  Best Podcast Episode of 2018

The Tim Ferris Show:  Coach George Raveling — A Legend on Sports, Business, and The Game of Life (#332) 

Raveling is a pioneer in civil rights, business, and coaching.  If a university ever offered an MBA in Life, this podcast would be on the syllabus.  Do yourself a favor and download this episode.  It’s a master class on how to live an incredible life.

Hope you enjoy.

Wish you a REMARKABLE 2019!

#TheBestOf2018

-Joe Ciccarone

 

Answer the Bell

“There is no such thing as failure.  There are only results.” – Tony Robbins

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TOUGH BATTLES will inevitably find us.

At some point, we are going to have to step into the ring and fight our version of Apollo Creed.

We will be in a FIGHT that will test us like nothing before.

Be ready to bring your GRIT, GUTS, & CREATIVITY.

But also, be ready to cut yourself some SLACK.

Because things will not go as planned.

Like Rocky, our Apollo will KNOCK US DOWN.

More than once.

No BIG deal.

Just put your mouth piece back in.

And GET BACK UP.

Ding. Ding.

#AnswerTheBell

-Joe Ciccarone

http://www.SalesVibe.Net

Get Back Up

“Do not pray for an easy life, pray for the strength to endure a difficult one.” – Bruce Lee

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Jim Kelly knows something about the power perseverance.

Kelly, a first ballot Hall of Fame quarterback, played 11 seasons in the NFL.

He led the Buffalo Bills to a record 4 straight Super Bowl appearances.

The Bills lost all of them.

Kelly’s son Hunter died in 2005 from a rare disease.

In 2013, Kelly was diagnosed with jaw cancer.

After beating back cancer, Kelly was diagnosed with MRSA.

In early 2018 Kelly underwent surgery after his cancer reappeared.

In the Summer of 2018, Jim Kelly won the Jimmy V Award for Perseverance at the ESPY’s.

Standing next to John Elway and Dan Marino, two of his former rivals, Kelly gave one of the all time great acceptance speeches.

His message?

“Never give up…Keep fighting…Get up.  You’ll be alright.”

Let’s think about that the next time we think we’re having a rough day.

#GetBackUp

-Joe Ciccarone

http://www.SalesVibe.Net

Clean Slate

“The beginning is always today.” – Mary Shelly

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I thought it would never happen.

It did.

We moved.

We left the house we lived in for 14+ years.

Holy boxes…

Everywhere.

Has anyone seen our Vitamix?

Time for NEW BEGINNINGS.

Nothing like a CLEAN SLATE. 

Moving is an experience that literally MOVES you out of your COMFORT ZONE.  

New surroundings force you to create NEW ROUTINES.

You have to forget how things “used to be” and adjust to a new reality.

Moving is an awesome opportunity to create a CLEAN SLATE. 

But before you can start the next chapter of your life, you have to let go of yesterday.

WIPE THE SLATE CLEAN

The house buying / selling process gets complicated.

Nothing is guaranteed.

Everyone is looking out for their own best interests.

Timing has to be on your side.

We were fortunate to sell our old home a few hours before we bought our new one.

Many balls in the air.

They have to all land in the right order or things get complicated fast.

It’s enough to make a Buddhist Monk reach for the Ativan.

FORGIVE

Buyers can get petty.

Their requests can seem over the top.

It helps to take nothing personal.

Deepak Chopra wrote,“Everyone is doing the best they can with their level of consciousness.”

You have to cut people some slack.

Easier said than done.

You have to FORGIVE (and forget).

MOVE ON

You have to MOVE ON from the things that no longer serve you.

Moving forces you to EDIT both your possessions and mindset.

The next chapter of your life is going to require a better version of you.

KEEP WALKING FORWARD

The most emotional moment came for us when we walked through our old house for the last time.

My last view of the inside of our home came as I shut the the front door.

A flood of happy memories of our kid’s lives flashed before me.

Wow.

It’s hard to believe we will never be back there again.

The best way to WIPE THE SLATE CLEAN is to KEEP WALKING FORWARD.

Ryan Holiday wrote, “The last step of the journey is the first step of the next.”

Step, step, step…

 

#CleanSlate

-Joe Ciccarone

http://www.SalesVibe.Net

 

Keep Showing Up

“Fortitudine Vincimus.  (By Endurance We Conquer).” – Ernest Shackleton, Arctic Explorer

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The year was 1999.

I started training Brazilian Jiu Jitsu (BJJ).

The BJJ academy I trained at was one of the first on the East Coast.

Many world class instructors and killer competitors got their start there.

The training was intense.

It was like nothing I ever done before.

Before each class, I packed the same 4 things:

  • GI
  • Mouthpiece
  • Head gear
  • Medical Insurance card

I had a notion that at some point it was going to be my turn to take the 2 block trip to the emergency room.

That trip finally came.  The ER doctor told me I needed chest x-rays.  But we’ll save that story for another day.

When I first started BJJ I was awful:

  • Choppy
  • Tense
  • Hesitant

To become proficient at BJJ you have to learn to deal with BIGGER, FASTER, STRONGER people smashing you into the ground.

I needed to grow both PHYSICALLY and MENTALLY.

It’s an ongoing process that continues to this day.

Training BJJ has taught me many life lessons. 

The BIGGEST of these lessons is this:

KEEP SHOWING UP.

Woody Allen said, “Eighty percent of life is showing up.”

Brazilian Jiu Jitsu is a microcosm of life.

It’s a long, winding journey.

It’s process, not an event.

After a particularly frustrating training session, one of my training partners took me aside and shared this analogy.

He told me, “Training Jiu Jitsu is like creating a huge mosaic made up of thousands of tiny tiles.  Your job is to add one or two tiles to that mosaic each time you SHOW UP.”

This analogy is true for all aspects of our lives.

Accomplishing anything worth doing is going to take more time than you think.

You have to KEEP SHOWING UP to get it right.

It’s a journey that’s going to take you through PEAKS & VALLEYS.

There is no “hack”.

There is no easy fix.

Your CONSISTENCY and TENACITY are your secret weapons.

SLOW AND STEADY 

Don’t worry about not moving fast.

There are so many people that have progressed faster in their BJJ training than I have.

Guess what?

It doesn’t matter.

The race is only against yourself.

Confucius wrote, “It does not matter how slow you go, so long as you do not stop.”  

Focus on making slow, steady progress.

WHERE DO YOU NEED TO BE?

In life (and BJJ) SIGNING UP up is the easy part.

Doing the hard work is where the MAGIC happens.

So…

Who’s counting on you?

It’s time to SHOW UP.

Create something special.

You’ll be glad you did.

#KeepShowingUp

-Joe Ciccarone

http://www.SalesVibe.Net

To Be or Not To Be?

“Remember your ‘To Do’ list but don’t forget your ‘To Be’ List.” – Richard Branson

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Monday Fun-Day…

Another week gets rolling.

Some of our “TO DO” lists are longer than a Springsteen concert setlist.

Before we sprint out the door, take a minute to think…

What’s missing?

Maybe we need to focus less on what we want ‘TO DO’ and more on who we need to BE.

Here are 12 things that may BE missing from your “TO DO” list:

430 years ago William Shakespeare asked, “To be or not to be?”

It’s an amazing quote.

It’s also a great philosophy to live your life.

#ToBeOrNotToBe

-Joe Ciccarone

http://www.SalesVibe.Net

(Big Thank You to Seth Godin for the inspiration!)