Every Rose Has Its Thorn

“Less is more.” – William Shakespeare


What can a rose teach us about life?


As a rose bush grows, it creates more buds than it can sustain.

A rose bush does not have the capacity to keep all of it’s buds nourished.

The bush creates so many buds that eventually it exhausts itself and fades away.

The only way a rose bush can thrive is by pruning the unnecessary buds so the essential buds can THRIVE and BLOSSOM.

Sound familiar?

Our lives work the same way.

Less is more.

We all have way too much to do.

When was the last time you took a hard look at what is on your calendar?

PRUNE the unnecessary from your schedule.

Remove One Distraction This Week.

Before you start this week, look at your schedule.

What’s on there that shouldn’t be?

What did you say “Yes” to because you felt bad saying no?

What interaction provides little value?

Have the COURAGE to take it off your calendar.

Reallocate that time back to your TOP PRIORITY. 

Our life, like that rose bush, needs constant PRUNING:

  • There are COMMITMENTS that no longer make sense.
  • There are RELATIONSHIPS that are holding you back.

Where can you better INVEST your ENERGY instead?

Time to PRUNE away.

Cut out the unnecessary so your life can BLOSSOM.

This won’t be easy, but you’ll be glad you did.

Antoine de Saint-Exupery wrote, “Perfection is Achieved Not When There Is Nothing More to Add, But When There Is Nothing Left to Take Away”


-Joe Ciccarone




Lead the Way

“Leadership is influence.  Nothing more, nothing less.” – John Maxwell


climbing helping  team work , success concept

What makes someone a LEADER?

The best definition I ever heard is “INFLUENCE”.

Whether you lead a global corporation or run your family, every organization needs the next generation of leaders to step up and LEAD THE WAY.

John Maxwell wrote, “Everything rises and falls with leadership.”

You may be a new leader trying to establish TRUST.

You could be an established leader looking to STAY RELEVANT.

Either way, one thing is certain –

Leaders are CREATED, not born.



Leaders need to ELEVATE the thinking of everyone in the group.

Don’t hold back.

Put your best ideas into world.

Edwin Markham wrote, “What we put into the lives of others, comes back into our own.”


Leaders have the COURAGE to make tough decisions.

They gather the available information and have the guts to make a call.

Leaders know that NOT making a decision is making one.

Amelia Earhart said, “The most difficult thing is the decision to act; the rest is merely tenacity.” 


Not every decision will work out.

Life will knock you down.

The past is an awesome teacher, but a bad place to live.

Leaders learn the lesson, adapt, then move on.


Leaders take people with them.

Wayne Gretzky said, “It’s not about how great you are.  It’s about how great you make the people around you.”

Empower others.


Leaders raise the bar.

From Washington leading the Continental Army, to Rosa Parks refusing to give up her seat, to Steve Jobs denting the universe…

Great leaders show what is possible.

Seth Godin wrote, “You can raise the bar or wait for others to raise it, but it’s getting raised regardless.” 

Elevate what people think is possible.


Leaders know the best way to STAY RELEVANT is to keep learning.

John F. Kennedy said, “Leadership and learning are indispensable to each other.”

Leaders keep learning or slowly fade away.


The world is asking you to step up and help show the way forward.

Someone is waiting for you to LEAD THE WAY.

Who will you INFLUENCE?

How far can you take them?

It’s time…

Lead, follow, or please get out of the way.


-Joe Ciccarone







17 Ways

“I’m not saying that you have to be a reader to save your soul…I’m saying it helps.” – Walter Mosley


Life is made of moments.

Last week was a special one for me.

I had the opportunity to present Sales Vibe Live to our national sales team in San Diego.

The presentation was based on the principles and ideas I write about in SALES VIBE.

We discussed ways to:

  • Prepare.
  • Engage.
  • Build Trust.
  • Organize.
  • Strategize.
  • Question.
  • Close.
  • Get Invited Back.

Over 60 people attended.

It was an awesome experience.

After the presentation, I received multiple requests for the list of books referenced in the talk.

Below is that list with a brief summary following each book.

Here are 17 WAYS to elevate your SALES & LIFE:


Meditations  by Marcus Aurelius. The most powerful man on earth writes notes to himself on how to be a better person .

The Only Sales Guide You’ll Ever Need by Anthony Iannarino.  Iannarino writes “To succeed in sales you need three things: a Mindset, a Skillset, & a Toolset.”  Same goes for life.

Mindset:  The New Psychology of Success by Carol Dweck.  This book made the term “mindset” hip.  Greatness is created, not born.

The Daily Stoic by Ryan Holiday.  Holiday distills ancient stoic wisdom into 1 actionable thought each day.  Holiday is the modern day Robert Green. 

The Little Gold Book of Yes! Attitude by Jeffrey Gitomer.  Gitomer is the best sales trainer on the planet.  He also wrote one of the best books on how to create a winning attitude.

Extreme Ownership by Jocko Willink & Leif Babin.  Willink spent two decades training & leading US Navy Seals in combat.  He shows how the lessons learned on the battlefield can be applied to the boardroom. #GetAfterIt

Secrets of Closing The Sale by Zig Ziglar. Ziglar is famous for saying “You will get all you want in life if you help enough people get what they want.” Written in 1985, it’s still one of the greatest sales books ever.


The Art of Exceptional Living by Jim Rohn.  Tony Robbins was working as a janitor when he met Jim Rohn.  Rohn taught him these principles to lead an exceptional life. Gold.

The 7 Habits of Highly Effective People by Stephen R. Covey.  Covey’s book is one of the top 10 read books on Amazon.  He boils the secrets of success down into 7 habits.

The Little Red Book of Selling by Jeffrey Gitomer.  This book is the best selling sales book of all time.  You can put Gitomer’s ideas in to action 30 seconds after you read them.

The Little Black Book of Connections by Jeffrey Gitomer.  Gitomer teaches how to connect, engage, and get invited back.  Hint:  “Start friendly, or don’t start at all.” 

Good To Great by Jim Collins.  “If you have more than 3 priorities, you don’t have any.”

The Lost Art of Closing by Anthony Iannarino.  A salesperson job is to ask for and obtain commitments. This book shows you how to be a closer.


The Sales Bible by Jeffrey Gitomer. The Sales Bible is the most complete book on selling ever written.

Power Questions by Andrew Sobel. I read books then give them away.  I kept this one and refer to it often.  It’s filled with killer questions.

Think & Grow Rich by Napoleon Hill. “Strength and growth come only through struggle and effort.”  Timeless wisdom.

The Obstacle is the Way by Ryan Holiday“What stands in the way becomes the way.”  Struggling through something? This is your book.

Lists can be overwhelming.

Start by picking one.

A great book will lead you to the next one.

There is a Latin Proverb, “Liber Medicina Animi – A Book is the Soul’s Medicine.”

Take the next step.



-Joe Ciccarone